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BUA 3345: Final Project Guidelines and Grading Guide

Overview The final project for this course is the creation of a PEST Analysis Presentation and Report. For your final project in this course, you will conduct an in-depth analysis of how a country's geographic, political, economic, socio-cultural, and technological (PEST) environment affect the business practices of the country. You will evaluate this country’s business environment in a presentation and 10- to 12-page paper. The project is divided into two final submission parts and six milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules 1 through 6. In this assignment, you will demonstrate your mastery of the following course outcome:

Evaluate a foreign location for business viability.

Prompt You will select a country that you would like to research using this scenario for your Final Project: PEST Analysis Presentation and Report. You may not select Canada or Mexico, nor may you select a country where you have lived or spent a significant part of your life. You will assume the following scenario as you research your country:

You have been hired as an expert international business consultant by Global Inc. Global Inc. has business units involved in a wide

range of products, including such things as heavy industrial machinery; consumer products; and banking and financial services. Although the firm has expanded over the years into other countries, some serious blunders have been made as a result of not understanding the business practices of the countries they were operating in. Global Inc. is now going to make a major, multi-line expansion into another new country. This project is extremely important to the firm, and if successful, will serve as a model for future international expansion. Because of its current financial position, the firm simply cannot afford to make a mistake. Dr. Vaidya, Senior Vice President of the international operations of Global Inc., has come to you and requested an in-depth analysis of the country's business practices to be reviewed by Global Inc. management as they proceed in their decision-making.

The final project submission will consist of two parts: a voice-over PowerPoint presentation, due in Module 6, and a written PEST analysis report, due in Module 7. For Part I of your final project, you will synthesize the findings of your research in a voice-over PowerPoint presentation, which you will share with the instructor. The presentation must be limited to seven slides, as outlined below, and the voice-over recording must be no longer than 10 minutes. Specifically, be sure to include the following in your presentation:

● Slide 1: Identify the name of the country and your own name ● Slide 2: Briefly describe (using maybe three or four bullet points) the country’s history, geography, currency, religion, etc. ● Slides 3 to 6: Briefly explain two of the most important political, economic, social, and technological factors impacting that country’s business

practices ● Slide 7: Conclude with your opinion evaluating that country’s potential as a business location for the company described in the final project

assignment For Part II of your final project, you will conduct a PEST analysis and submit a written report of your findings.

To successfully complete the PEST analysis report, you are not limited to the specific factors listed below, but you should focus the majority of your analysis in the following areas:

I. Introduction and Geography (no more than two pages) A. Describe the country’s location, population, and main spoken language(s) B. Briefly explain the country’s history C. Describe the geographic environment. (For example: What is the general topography that might impact transportation? Where are

the main ports or is it landlocked between other major nations? etc.) II. Political Environment

Analyze how the following factors affect the country’s business practices: A. Political stability B. Tax policies C. Contract enforcement laws D. Employment laws

III. Economic Environment Analyze how the following factors affect the country’s business practices:

A. Economic growth B. Interest rates and monetary policies C. Unemployment policy D. Inflation rates

IV. Socio-Cultural Environment Analyze how the following factors affect the country’s business practices

A. Income distribution B. Demographics, population growth C. Work/career attitudes, entrepreneurial spirit D. Education

V. Technological Environment

Analyze how the following factors affect the country’s business practices A. Government research spending B. New inventions and development C. Energy use and costs D. Changes in internet usage

VI. Conclusion Evaluate the country’s potential as a business location for the company described in the final project assignment

Milestones Milestone 1: Final Project Review and Country Selection In Module 1, you will identify the country you will research for the final project and explain why you chose it. This milestone is graded with the Milestone 1 rubric. Milestone 2: Background and Geography In Module 2, you will research general background and geographic information about the country you have chosen for your final project. This milestone is graded with the Milestone 2 rubric. Milestone 3: Political Environment In Module 3, you will research the political environment of the country you have chosen for your final project. This milestone is graded with the Milestone 3 rubric. Milestone 4: Economic Environment

In Module 4, you will research the economic environment of the country you have chosen for your final project. This milestone is graded with the Milestone 4 rubric. Milestone 5: Socio-Cultural Environment In Module 5, you will research the socio-cultural environment of the country you have chosen for your final project. This milestone is graded with the Milestone 5 rubric. Milestone 6: Technological Environment In Module 6, you will research the technological environment of the country you have chosen for your final project. This milestone is graded with the Milestone 6 rubric. Final Product Part I: PEST Analysis Presentation In Module 6, you will analyze how the country's geographic, political, economic, socio-cultural, and technological environment affect its business practices, and you will evaluate its viability for expanding a business in that country. You will briefly summarize your PEST analysis in a voice-over PowerPoint presentation. It should be a complete, polished artifact containing all of the critical elements of Part 1 of the final project. It should reflect the incorporation of feedback gained throughout the course. This milestone will be graded using the Final Product Part I rubric. Final Product Part II: PEST Analysis Report In Module 7, you will submit a written report of your PEST analysis. In this report, you will synthesize the information gathered for the milestones to support an in-depth PEST analysis of how the country's geographic, political, economic, socio-cultural, and technological environment affect its business practices, and you will evaluate its viability for expanding a business in that country. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This assignment will be graded using the Final Product Part II rubric.

Deliverable Milestones

Milestone Deliverables Module Due

Grading

1 Final Project Review and Country Selection

1 Graded separately; Milestone 1 rubric

2 Background and Geography 2 Graded separately; Milestone 2 rubric 3 Political Environment 3 Graded separately; Milestone 3 rubric 4 Economic Environment 4 Graded separately; Milestone 4 rubric 5 Socio-Cultural Environment 5 Graded separately; Milestone 5 rubric 6 Technological Environment 6 Graded separately; Milestone 6 rubric Final Product Part I: PEST Analysis

Presentation 6 Graded separately; Final Product Part I rubric

Final Product Part II: PEST Analysis Report

7 Graded separately; Final Product Part II rubric

Requirements of Final Product Part I: PEST Analysis Presentation: Your final presentation should be submitted as a voice-over PowerPoint presentation, with no more than seven slides, and the recording no longer than 10 minutes. It should be a complete, polished artifact containing all of the critical elements of Part 1 of the final project. It should reflect the incorporation of feedback gained throughout the course. See the instructions below for uploading your voice-over PowerPoint presentation file. This assignment will be graded using the Final Product Part I rubric. Instructions for submitting a voice-over PowerPoint presentation:

1. Create your PowerPoint presentation. 2. Save the PowerPoint presentation.

3. Click on the Slide Show tab. 4. Click on the Record Slide Show button (one with the red dot on the clock) 5. Slide show will start with a timer. Do your oral presentation for each slide. 6. At the end, save the file again (either the original name or another name) 7. To submit this assignment zip and attach the file or submit a link from your Microsoft 365 account

Requirements of Final Product Part II: PEST Analysis Report: Your PEST analysis written report must be between 10 and 12 pages in length, double-spaced (no extra spaces between paragraphs or sections), using Times New Roman 12-point font, with 1-inch margins on all sides. The cover page, table of contents, appendices (graphs, pictures, large tables, etc.), and the reference page(s) are not included in the 12- to 20-page limit. Pages must be numbered, and sections should NOT start on a new page. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This assignment will be graded using the Final Product Part II rubric. Instructor Feedback: Students can find their feedback in the Grade Center.

Rubrics Final Product Part I: Critical Elements

Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Slide 1 Slide identifies country and student’s name.

N/A N/A Slide does not identify country and student’s name.

Slide 2 Narration demonstrates a sophisticated knowledge of international business through the description of the country’s

Narration describes the country’s history, geography, currency, religion, etc.

Narration describes the country’s history, geography, currency, religion, etc., but lacks in detail or clarity.

Narration does not describe the country’s history, geography, currency, religion, etc.

history, geography, currency, religion, etc.

Slide 3-6 Narration demonstrates a sophisticated knowledge of international business through the explanation of two each of the most important political, economic, social, and technological factors impacting that country’s business practices.

Narration explains two each of the most important political, economic, social, and technological factors impacting that country’s business practices.

Narration explains some of the most important political, economic, social, and technological factors impacting that country’s business practices, but may lack in detail or clarity or contain inaccuracies.

Narration does not explain important political, economic, social, or technological factors impacting that country’s business practices.

Slide 7 Narration demonstrates a sophisticated knowledge of international business through the evaluation of the country’s potential as a business location.

Narration evaluates the country’s potential as a business location.

Narration evaluates the country’s potential as a business location, but lacks in detail or clarity.

Narration does not evaluate the country’s potential as a business location.

Mechanics and Presentation

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a format that is professional and easy to follow.

Submission has no major errors related to citations, grammar, spelling, syntax, or organization.

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impacts the audience’s ability to understand the articulation of main ideas.

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas.

Earned Total Comments

100 %

Final Product Part II: Critical Elements

Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Introduction and Geography

Demonstrates a sophisticated knowledge of international business through the description of the country’s location, population, main languages spoken; history; and geographic environment.

Describes the country’s location, population, main languages spoken; history; and geographic environment.

Describes the country’s location, population, main languages spoken; history; and geographic environment, but lacks in detail or clarity, or contains inaccuracies.

Does not describe the country’s location, population, main languages spoken; history; or geographic environment.

Political Environment

Demonstrates a sophisticated knowledge of international business through the analysis of how political stability, tax policies, contract enforcement laws, and employment laws affect the country’s business practices.

Analyzes how political stability, tax policies, contract enforcement laws, and employment laws affect the country’s business practices.

Analyzes how political stability, tax policies, contract enforcement laws, and employment laws affect the country’s business practices, but lacks in detail or clarity, or contains inaccuracies.

Does not analyze how political stability, tax policies, contract enforcement laws, or employment laws affect the country’s business practices.

Economic Environment

Demonstrates a sophisticated knowledge of international business through the analysis of how economic growth, interest rates and monetary policies, unemployment policy, and inflation rates affect the country’s business practices.

Analyzes how economic growth, interest rates and monetary policies, unemployment policy, and inflation rates affect the country’s business practices.

Analyzes how economic growth, interest rates and monetary policies, unemployment policy, and inflation rates affect the country’s business practices, but lacks in detail or clarity, or contains inaccuracies.

Does not analyze how economic growth, interest rates and monetary policies, unemployment policy, or inflation rates affect the country’s business practices.

Socio-cultural Environment

Demonstrates a sophisticated knowledge of international business through the analysis of how income distribution; demographics and population growth; work or career attitudes and entrepreneurial spirit; and education affect the country’s business practices.

Analyzes how income distribution; demographics and population growth; work or career attitudes and entrepreneurial spirit; and education affect the country’s business practices.

Analyzes how income distribution; demographics and population growth; work or career attitudes and entrepreneurial spirit; and education affect the country’s business practices, but lacks in detail or clarity, or contains inaccuracies.

Does not analyze how income distribution; demographics and population growth; work or career attitudes and entrepreneurial spirit; or education affect the country’s business practices.

Technological Environment

Demonstrates a sophisticated knowledge of international business through the analysis of how government research spending; new inventions and development; energy use and costs; and changes in internet usage affect the country’s business practices.

Analyzes how government research spending; new inventions and development; energy use and costs; and changes in internet usage affect the country’s business practices.

Analyzes how government research spending; new inventions and development; energy use and costs; and changes in internet usage affect the country’s business practices, but lacks in detail or clarity, or contains inaccuracies.

Does not analyze how government research spending; new inventions and development; energy use and costs; or changes in internet usage affect the country’s business practices.

Conclusion Demonstrates a sophisticated knowledge of international business through the evaluation of the country’s potential as a business location.

Evaluates the country’s potential as a business location.

Evaluates the country’s potential as a business location, but lacks in detail or clarity.

Does not evaluate the country’s potential as a business location.

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format. References are cited in APA style, 6th ed.

Submission has no major errors related to citations, grammar, spelling, syntax, or organization. References are cited in APA style, 6th ed.

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas; or references are not cited in APA style, 6th ed.

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas. References are not cited.

Earned Total Comments

100 %