Needs to make presentation

Advertisements & Video Segment: BU504 SUMMATIVE COURSE PROJECT

A. Utilizing your understanding of message strategies and advertising effectiveness, design and prepare TWO advertisements for your selected product, which demonstrate a cohesive and integrated brand image, personality, and identity. (Advertisements may be print media, broadcast media, digital media, public relations platforms, trade promotions, etc…) B. Prepare a 5-12 minute narrated video which introduces the class to your selected product, briefly explains your research and analysis process (Part I: A, B, C), and showcases your TWO advertisements.

A. DESIGN 2 ADS FOR YOUR PRODUCT (must be two different types of advertisements): Print Media ads: Magazine ad, Coupon-Book ad, Distributable Flyer, Window Sign, etc...

Broadcast Media ads: 30-45 second video broadcast ad (tv/cable spot) or audio ad (radio spot), etc…

Digital Media ads: Facebook scroll ad, 3x3photos fake “Instagram” spread (see photo #5 below), User-generated content promo (photo #7), web-page ad, email “club” ad, etc…

B. PREPARE A VIDEO (PRESENTATION) FOR YOUR CLASSMATES (5-12 mins with the following): 1) Introduction— “Hook/Attention Getter”

Personal intro of yourself (name, etc…) Intro to your project (product/service): Read your “product description” from Wksht 1 Share which two “types” of advertisements you selected to design

2) Body-- Explain your reasoning for selecting to design advertisement #1 for target market SHOW ADVERTISEMENT #1 Explain your reasoning for selecting to design advertisement #2 for target market SHOW ADVERTISEMENT #2 Share your “conceptualized” cohesive & integrated brand image/personality/identity-

(I recommend choosing to make a 3x3photos fake “Instagram” photo spread as ONE of the ads in the project—Much easier to explain your idea on integrated brand image)

3) Conclusion-- Conclude your video presentation with your own advertising “words of wisdom”… (This may be a reminder of the most important aspects of advertising/marketing, OR a quote, OR a challenge, OR a vision of the future of advertising/marketing, OR anything thought provoking.) AND Thank the audience for watching.