Google Case Study

Item

Mastery

(100%)

Proficient

(90%)

Developing

(70%)

Beginning

(0%)

Clear explanation of key strategic issues

Evidence of preparation and organization of approach and analysis; problem statement, scope, and well- focused diagnosis of strategic issues; good grasp of the company’s situation; effective executive summary; no superfluous content or redundant already found in the case.

Meets “Proficient” criteria with a laser-like focus on the issues presented in the Case and a command of the possible strategies that may be deployed.

Effective Executive Summary

Shows adequate knowledge of the issues, key problems, and the company’s present situation and strategic issues.

Executive summary adequate

Shows some understanding of the issues, key problems, and the company’s present situation and strategic issues.

Executive summary inadequate

Shows little understanding of the issues, key problems, and the company’s present situation and strategic issues.

Executive summary missing or poorly constructed

Valid arguments and analysis of management principles, planning, and tactics

Logically organized, key points made well, key arguments, and important criteria for evaluating business strategies were easily identified; critical issues and key problems that supported the Case were identified and clearly analyzed and supported.

Meets “Proficient” criteria Critical issues and key problems that supported the Case Analysis were clearly identified, analyzed, and supported; symptoms and indicators of underlying problems have clearly been identified and addressed

Critical issues and key problems that supported the Case Analysis were clearly identified, analyzed, and supported

Critical issues and key problems that supported the Case were not clearly identified, analyzed, and supported or they were only done at rudimentary level.

Critical issues and key problems that supported the Case were not or poorly identified, analyzed, and supported.

Appropriate analysis, evaluation, synthesis specific to the Case identified and discussed

The submission is data-driven with a high level of critical thinking demonstrated in a literate and effective manner; recommendations clearly articulated and examples shared; use of charts, graphics, tables are intuitive and in sync with analysis and discussion

Meets “Proficient” criteria and arguments made are backed up with a high degree of supporting documentation and detailed analysis

Critical elements of the Case are detailed and described with detail and depth

Critical elements of the Case are detailed and described but only at a rudimentary level and not with enough depth and substance

Does not adequately or did not explain the critical elements of the Case or they are irrelevant or inappropriate

Conclusions about Case and suggested recommendations are congruent with strategic analysis

Specific recommendations and/or plans of action provided; specific data or facts were referred to when necessary to support the analysis and conclusions; Conclusions are creative, innovative or futuristic and supported in a literate and effective manner.

Meets “Proficient” criteria and details demonstrate a complex grasp of specific data or facts were referred when necessary to support the analysis and conclusions; forward looking analysis, evaluation and discussion demonstrated.

Effectively offers recommendations, solutions, and/or plans of action provided and sufficiently backed up with pertinent detail and analysis.

Explain or lists recommendations but without enough depth, substance, detail and analysis

Does not adequately explain or list recommendations or they are listed with no detail or backup or they are done at a rudimentary level of grossly inadequate

Proper organization, professional writing, and logical flow of analysis. APA format compliant

Logically organized, key points, arguments, and important criteria for evaluating the Case easily identified; key points were supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case; proper grammar, spelling, punctuation, 3rd person objective view, professional writing, and syntax; effective and compliant use of APA formatting/style

Command of APA compliance and the submission is free of errors related to citations, grammar, spelling, syntax, and organization, and is presented in a professional and easy to read format; writing is clear and paper is organized logically and well and every argument is well defended with relevant examples shared.

Largely APA complaint; submission has no major errors related to citations, grammar, spelling, syntax, or organization; writing is clear and paper is organized well.

Largely not APA compliant; submission has major errors related to citations, grammar, typos, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Not APA compliant; submission has critical errors related to citations, grammar, typos, spelling, syntax, or organization that prevent understanding of ideas