assignment 1- BU-220-8D
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BU220Unit1PPTTemplate.pptxConsumer Profiles
Student Name
Date
BU 220: Principles of Marketing
Instructor Name
Table of Contents
Domestic Consumer –Country: USA
Foreign Consumer- Country: Of Your Choice
Domestic – Cultural Profile for the USA Consumer
Cultural Type –
Subculture
Social Class
Domestic Consumer – Cultural Profile
Verbal Communication in the USA
Non Verbal Communication in the USA
Social (networks, family, roles and status)
Domestic Consumer - Psychological Profile
Personal
Age of the selected American Consumer
Lifestyle
Economics
Personality
Occupation
Domestic Consumer - Psychological Profile
American Consumer Perception of the product/service
Why will American consumers purchase this particular product/service? (motivation)
Domestic Consumer - Psychological Profile
What are your consumers’ needs, wants, desires, and fears?
What are your consumers’ beliefs and values that may influence the purchase?
Foreign– Cultural Profile for the XYZ Consumer
Cultural Type –
Subculture
Social Class
Foreign Consumer – Cultural Profile
Verbal Communication in XYZ country
Non Verbal Communication in XYZ country
Social (networks, family, roles and status)
Foreign Consumer - Psychological Profile
Personal
Age of the selected American Consumer
Lifestyle
Economics
Personality
Occupation
Foreign Consumer - Psychological Profile
XYZ Consumer Perception of the product/service
Why will XYZ consumers purchase this particular product/service? (motivation)
Foreign Consumer - Psychological Profile
What are your consumers’ needs, wants, desires, and fears?
What are your consumers’ beliefs and values that may influence the purchase?
References
