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Tutorial 5 Exercise – Assignment 2

Creating an academic essay...

We are coming towards the end of the module. Our main aim is to develop your knowledge and capability in terms of the practice of making strategy. You have completed a strategy project using a good quality methodology, but there are many other aspects to the strategy literature as a whole. This assignment enables you to explore this literature and make the link to the practice of making strategy.

The strategy literature is vast and confusing. We don’t expect you to explore the whole of it, as this would not be viable. Hence, we are giving you the opportunity to explore the areas of interest to you. We have asked you to explore TWO factors which affect the practice of making strategy.

Thinking about factors:

 Look through the module slides and the core text book. What interests you?

 A factor can be any feature of the literature which you find interesting.

 It could be something about the environment, the internal nature of businesses, the way people think and behave. It could be something about competition.

 Whatever factors you find interesting, you need to think how that factor affects the practice of making strategy.

Your Task: In the essay, discuss how each factor impacts upon the practice of making strategy. If there is an overlap in your factors, you may want to combine the discussions. You must present an argument as to how the factor affects the practice of making strategy.