Only Bethuel Best

Section / Title

Details / Guidance

University coversheet

Include name, student ID number, unit title and code, assessment title, date of submission.

Title page

Title of your report. Address (to/from) and date the report.

Executive Summary

300-word maximum summary of your whole report, including key recommendations.

Contents Page

Include page numbers.

Introduction

Short (approximately 500 words) introduction to the report setting out what the aims and objectives of the report are, what the report will cover and why. Why are creativity and innovation important?

Analysis

Using third party sources (e.g. academic literature and practitioner-orientated material) for support, critically analyse how organisations might effectively orchestrate organisational systems to promote and sustain creativity, innovation and corporate entrepreneurship and manage change. In the case of start-ups you will need to consider challenges and opportunities as the organisation grows in size. In all organisations you will need to synthesise capability across multiple levels to add value and optimise creativity, innovation and organisational performance (Approximately 2000 words)

Conclusions

This section should initially answer the report aim and objectives and draw together the main points from your analysis of literature. It summarises what has been learned from undertaking this research. It should also begin to weigh up the options available and begin to identify the way forward. No new information should be presented in the conclusions. (Approximately 500 words)

Recommendations

Make recommendations for improvement based upon your conclusions, clearly stating how they can add value to the organisation. Recommendations should be fully feasible and justified stating clearly costs, priority level, time-scale, resources, who is responsible, benefits and any further implications to the organisation. Your proposals should be actionable (‘immediately implementable’) not just a list of ideas. (Approximately 300 words)

Reference List

A list of the third-party sources you have consulted and which are cited directly in the text. All these sources should be properly identified.

Harvard style (see the Learning Resources website: lrweb.beds.ac.uk/help/guide-to-ref).

Appendices

Lengthy appendices are not necessary and must be discouraged. Ideally there will be no appendices, but if there are the total number should not exceed two and the total number of pages should not exceed four.

Criteria

Excellent 70% or higher

Very Good 60-69%

Good 50-59%

Satisfactory 40-49%

Marginal Fail 35-39%

Fail 0 – 34%

Application of theory

Draws on major theoretical contributors introduced in the unit and with substantial evidence of independent reading.

Draws on most theoretical contributors introduced and with evidence of independent reading.

Draws on a good range of theoretical contributors introduced but with limited evidence of wider reading.

Demonstrates adequate application of theory (ies) drawing on published sources introduced. Limited evidence of understanding key issues and concepts.

Weak application of appropriate theories and models. Fails to demonstrate detailed understanding. Very little use of published sources.

Very little or no attempt to use published sources. No evidence of understanding key issues and concepts.

Analysis

Critical evaluation of an excellent range of directly relevant quality academic and practitioner sources. Demonstrates an excellent understanding and clear practical awareness of the challenges and opportunities in synthesizing integration of theory and practice.

Critical evaluation of a very good range of relevant quality academic and practitioner sources. Demonstrates a very good understanding and practical awareness of the challenges and opportunities in synthesizing theory and practice. Less in-depth than for an A grade.

Critical evaluation of a good range of relevant quality academic and practitioner sources. Demonstrates a good understanding of challenges and opportunities in synthesizing theory and practice.

Demonstrates adequate critical evaluation of some relevant quality academic and practitioner sources. Demonstrate an adequate knowledge and understanding of challenges and opportunities in promoting organisational creativity and innovation or developing an entrepreneurial start-up.

Lacks critical analysis and fails to demonstrate an understanding of relevant challenges and opportunities.

A random collection of statements with no attempt to use evidence to support the arguments. Nothing of value to the task.

Conclusions

Conclusions are valid and clearly derived from in-depth analysis and reflection drawing on application of major theoretical contributors and experiential learning. Entirely convincing.

Conclusions are clearly derived from in-depth analysis through application of most major theoretical contributors and experiential learning. Largely convincing

Conclusions are mainly derived from analysis through application of theoretical contributors and experiential learning. Limited and not entirely convincing.

Conclusions are not clearly derived from analysis through application of theoretical contributors and experiential learning. Validity of conclusions is unconvincing.

Conclusions do not follow from the evidence and argument presented.

A random collection of statements based on the student’s own point of view with little or no attempt to draw analysis to conclusions.

Recommendations

Clear and appropriate recommendations. Professional applicability.

Clear and appropriate recommendations. Less comprehensive than for an A grade.

Recommendations are reasonably clear and mostly realistic

Recommendations are vague. Doubtful feasibility

Recommendations are unclear or unrealistic

No attempt to identify appropriate recommendations

Presentation and Referencing

Clearly and concisely structured in report format, sourced throughout and with a comprehensive bibliography.

Clearly and concisely structured in report format, sourced throughout and with a good bibliography.

Well-structured in report format, sourced throughout and with an adequate bibliography.

Not in report format. Few citations and a passable bibliography.

Few citations and no bibliography. Not in report format. Poorly structured.

No citations and not in report format. Poorly structured