marketing plan PART B for Bellamy’s Organic

BSD 126 MARKETING REPORT TEMPLATE

Before submitting remove all template instructions.

Cover Page: Must include:

Name:

Student ID:

TUTOR’s Name:

Title: BSD126 Marketing Report Part B

Word Count: (words used inside the report (report proper) excluding this Cover page , Appendices and References.)

Information from Marketing Plan Part A

Your tutor needs to see that your marketing tactics will work in achieving your marketing goal and deliver your value position to your target market.

1. Marketing goal

2. Target Market

	Description
Geographic
Demographic · Male/Female · Children · Family Life cycle · Age · Income
Psychographic - Lifestyle
Benefits Sought
Any other information about your target audience

3. Positioning Statement

The information above is not included in your word count

Marketing Plan Part B

The following pages will use the Numbered Headings below.

4.0 Marketing Tactics

4.1 Product

4.2 Price

4.3 Distribution

4.4 Promotion

References

Appendix/ces

These pages must be followed by a Reference Page/s.

May include Appendices (maximum 2) – not compulsory..

All pages must be formatted according to QUT policy and must use the appropriate file extensions to be submitted to TURNITIN as a single document

The word count is 800 words and only applies for items in

4.0 Marketing Tactics

4.1 Product

4.2 Price

4.3 Distribution

4.4 Promotion