assesment to be done in 3 days
BSB50215 Diploma of Business BSB52415 Diploma of Marketing and Communication NAT10118 Diploma of Social Media Marketing
BSBMKG507
Interpret market trends and development
Task 1
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Candidate Declaration |
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Candidate name: |
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Trainer’s name: |
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Date: |
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Assessment declaration: |
I declare that no part of this assessment has been copied from another person’s work, except where clearly noted on documents or work submitted. I declare that no part of this assessment has been written for me by another person. I understand that plagiarism is a serious offence that may lead to disciplinary action. |
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Candidate signature: |
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Your trainer and assessor will be grading your work and provide you with constructive feedback on Canvas.
Task 1: Knowledge Questions
Question 1
For each of the following items, identify two (2) internal sources within the organization, and two (2) external sources outside the organization, of information relevant to forecasting market trends:
Question 2
Using the table format below, list two (2) legislations and two (2) regulations related to marketing. For each legislation and regulation identified, briefly explain how this affects business practices. Word count is approximately 20 words per explanation.
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Legislations
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How does this affect business marketing practices? |
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1)
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2)
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Regulations
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How does this affect business marketing practices? |
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1)
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2)
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Question 3
Using the table format below, list four (4) software applications used for business analysis – two (2) for quantitative analysis and two (2) for qualitative analysis. For each application listed, outline two (2) key features useful for market analysis. Word count is not critical.
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Software application for quantitative analysis |
Key features 1 |
Key features 2 |
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2)
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Software application for qualitative analysis |
Key features 1 |
Key features 2 |
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1)
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2)
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Question 4
Using the table format below, briefly describe the following statistical concepts, methods, techniques and reporting formats commonly used in marketing. Word count is not critical.
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Statistical Concepts, Methods, Techniques and Reporting Formats
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Description |
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conversion rate of leads to sales |
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measures of central tendency |
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measures of dispersion |
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Correlation and regression analysis |
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net response rate |
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normal distribution probability curve |
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sampling |
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speed of response curve |
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frequency grids |
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lifetime value of customers |
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net present value of customers |
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