BSBMKG506 Plan market research( prof. Xavier)

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BSBMKG506_Assessment1-KnowledgeQuestions1.docx

ASSESSMENT COVER SHEET

Assessment Details

Qualification Code and Title

BSB51915 Diploma of Leadership and Management

Block/ Term/ Year

Unit Code and Title

BSBMKG506 Plan Market Research

Assessment Type

A1 – Knowledge Questions

Re-assessment

YES

NO

Due Date

Student Details

Student Name

Student ID

Instructions to Students: Please read the following instructions carefully.

· The purpose of this assessment is to assess your knowledge and skills.

· This assessment is to be completed according to the instructions given by your assessor.

· To be deemed satisfactory in this assessment, you must write the answers to all written questions correctly or meet all the performance criteria for activity based assessments by the due date.

· Submission after the due date will result in a penalty fee.

· Should you not answer the tasks correctly, you will be given feedback on the results and gaps in knowledge. You will be entitled to one (1) resubmission in showing your competence with this unit.

· If you feel the decision made by your assessor was incorrect please refer to your Student Handbook for information on assessment appeal for the required steps to appeal the decision.

· If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.

· Please refer to the College re-submission and re-sit policy for more information.

· If you have questions and other concerns that may affect your performance in the Assessment, please inform the assessor immediately.

· Please read the tasks carefully then complete all tasks.

· To be deemed competent for this unit you must achieve a satisfactory result with tasks of this Assessment along with a satisfactory result for another Assessment.

· Remember, that it must be your own work and if you use other sources then you must reference these appropriately.

· Submitted document should follow the given criteria. Font should be Times New Roman, Font size need to be 12, line spacing has to be Single line and Footer of submitted document must include Student ID, Student Name and Page Number. Document should be printed double sided.

· This is individual Assessment. Once you have completed the assessment, please provide the hard copy of the Assessments to your Trainer/ Assessor.

· Plagiarism is copying someone else’s work and submitting it as your own. Any plagiarism will result in NYC.

For Assessor Use Only

Assessor’s Name

Assessment Decision: To be accessed as satisfactory in this assessment task, the student must address ALL assessment items/questions satisfactorily.

All individual assessment tasks of this unit must be completed satisfactorily for a student to achieve an overall grade of competent for this unit.

The Student’s Performance is

SATISFACTORY

NOT SATISFACTORY

Student Declaration: I declare that I have read and agreed to the instructions mentioned above and declare that the work submitted is my own and has not been copied or plagiarized from any person or source. I have been assessed in this unit and advised of my result. I am aware of my appeal rights.

Signature:

Date: / /

Assessor Declaration: I declare that I have conducted a fair, valid and flexible assessment with this student and I provided appropriate feedback.

Signature:

Date: / /

ASSESSMENT INFORMATION

Welcome to your Student Assessment Workbook for BSBMKG506 Plan Market Research.

This Workbook is where you will write all your responses for the knowledge questions. Please refer to the Student Assessment Guide for more information.

This assessment has the following event:

Assessment Event 1 – Knowledge Questions

There are fifteen questions that will provide us with evidence on your general knowledge of marketing research principles and techniques.

Please note that your responses for this assessments can (where appropriate) use dot point format. See below of an example of a dot point answers and a full sentence:

Dot point format

Presentation Plan includes the following:

· outcomes

· needs of the audience

· context.

Full sentence format

When you are preparing for a presentation, there a number of tasks that must be carried out. These are listing the outcomes that you want to achieve, followed by the identification of the needs of your audience. When you have completed these two tasks you then check on the room that you will be conducting the presentation.

To Achieve Competence

To be deemed competent for this unit, you will need to meet the following requirements:

· complete all of the questions and tasks listed in the Student Assessment Workbook

· meet all the requirements listed in this Student Assessment Guide

· your responses to the questions and tasks must be relevant, accurate and specific

· submit your completed Student Assessment Workbook to your Assessor within the set timeframes

· your work must be in your own words

· where you use an external source of information, you must provide citation.

ASSESSMENT 1 – KNOWLEDGE QUESTIONS

Instructions

The information contained in this section lists the questions that you will need to develop a written response. These questions are theoretical and provide evidence of your understanding of principles and techniques in market research.

Note you must answer these questions in your own words. Remember, you must get a satisfactory result with each question to be deemed satisfactory for the whole of Assessment Event 1.

Question 1

Describe two reasons why market research is important to an organisation.

Write your response here:

Question 2

List five factors that you would need to consider when determining the market research requirements of an organisation.

Write your response here:

Question 3

List three stakeholders and why you would consult these people, in defining the market research needs of the organisation.

Write your response here:

Question 4

List and describe four key provisions of relevant legislation that impacts on the market research processes within an organisation. With each, include why this is relevant to market research.

Write your response here:

Question 5

Define what is a research objective

Write your response here:

Question 6

Discuss what is meant by a hypothesis.

Write your response here:

Question 7

Using the table format below, list four methods of data collection. For each method, list a strength and a limitation of each method.

Write your response into the table:

Method

Strengths

Limitation

Question 8

List three qualities of a valid sample.

Write your response here:

Question 9

Using the table format below, describe two data processing methods that can be used to analyse information. For each method, list a strength and a limitation.

Write your response into the table:

Method

Description

Strengths

Limitation

Question 10

Describe two reasons why it is important to gain approval from key stakeholders.

Write your response here:

Question 11

List five items a proposal should contain and why.

Write your response here:

Question 12

List five items that should be included in a scoping document and say why

Write your response here:

Question 13

Describe four factors that would need to be considered when determining the feasibility of a market research project.

Write your response here:

Question 14

List two key areas that need to be monitored with any market research implementation and include in each area why it is important to monitor.

Write your response here:

Question 15

In the table below, list three advantages and three limitations of quantitative research and qualitative research.

Write your response into the table:

Method

Advantages

Limitations

Qualitative

·

·

·

·

·

·

Quantitative

·

·

·

·

·

·

Feedback Evaluation Sheet

The Feedback Evaluation Sheet below is the assessment questions and tasks for each of the assessment events that the student is required to complete. Assessors, tick ‘S’ if the student achieved a satisfactory outcome for an assessment task and ‘NYS’ if the student does not meet these requirements. Also, you are required to write comments on the quality of this evidence under the ‘Comments’ column. For your judgement on the student’s overall performance, tick ‘Satisfactory’ if the student achieves a satisfactory outcome for all of the tasks or ‘Not-Yet-Satisfactory’.

Feedback Evaluation Sheet

Assessment Event 1 Knowledge Questions

S

NYS

Comments

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Question 10

Question 11

Question 12

Question 13

Question 14

Question 15

Feedback to Students:

Assessment Outcome Satisfactory Not Yet Satisfactory

Assessor’s Signature:

Date:

BSBMKG506 Plan Market Research – A1 7