BSBMKG506 Plan market research( prof. Xavier)
ASSESSMENT INFORMATION
Welcome to your Student Assessment Workbook for BSBMKG506 Plan Market Research.
This Workbook is where you will write all your responses for the knowledge questions. Please refer to the Student Assessment Guide for more information.
This assessment has the following event:
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Assessment Event 1 – Knowledge Questions |
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There are fifteen questions that will provide us with evidence on your general knowledge of marketing research principles and techniques. |
Please note that your responses for this assessments can (where appropriate) use dot point format. See below of an example of a dot point answers and a full sentence:
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Dot point format |
Presentation Plan includes the following: · outcomes · needs of the audience · context. |
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Full sentence format |
When you are preparing for a presentation, there a number of tasks that must be carried out. These are listing the outcomes that you want to achieve, followed by the identification of the needs of your audience. When you have completed these two tasks you then check on the room that you will be conducting the presentation. |
To Achieve Competence
To be deemed competent for this unit, you will need to meet the following requirements:
· complete all of the questions and tasks listed in the Student Assessment Workbook
· meet all the requirements listed in this Student Assessment Guide
· your responses to the questions and tasks must be relevant, accurate and specific
· submit your completed Student Assessment Workbook to your Assessor within the set timeframes
· your work must be in your own words
· where you use an external source of information, you must provide citation.
ASSESSMENT 1 – KNOWLEDGE QUESTIONS
Instructions
The information contained in this section lists the questions that you will need to develop a written response. These questions are theoretical and provide evidence of your understanding of principles and techniques in market research.
Note you must answer these questions in your own words. Remember, you must get a satisfactory result with each question to be deemed satisfactory for the whole of Assessment Event 1.
Question 1
Describe two reasons why market research is important to an organisation.
Write your response here:
Question 2
List five factors that you would need to consider when determining the market research requirements of an organisation.
Write your response here:
Question 3
List three stakeholders and why you would consult these people, in defining the market research needs of the organisation.
Write your response here:
Question 4
List and describe four key provisions of relevant legislation that impacts on the market research processes within an organisation. With each, include why this is relevant to market research.
Write your response here:
Question 5
Define what is a research objective
Write your response here:
Question 6
Discuss what is meant by a hypothesis.
Write your response here:
Question 7
Using the table format below, list four methods of data collection. For each method, list a strength and a limitation of each method.
Write your response into the table:
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Method |
Strengths |
Limitation |
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Question 8
List three qualities of a valid sample.
Write your response here:
Question 9
Using the table format below, describe two data processing methods that can be used to analyse information. For each method, list a strength and a limitation.
Write your response into the table:
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Method |
Description |
Strengths |
Limitation |
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Question 10
Describe two reasons why it is important to gain approval from key stakeholders.
Write your response here:
Question 11
List five items a proposal should contain and why.
Write your response here:
Question 12
List five items that should be included in a scoping document and say why
Write your response here:
Question 13
Describe four factors that would need to be considered when determining the feasibility of a market research project.
Write your response here:
Question 14
List two key areas that need to be monitored with any market research implementation and include in each area why it is important to monitor.
Write your response here:
Question 15
In the table below, list three advantages and three limitations of quantitative research and qualitative research.
Write your response into the table:
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Method |
Advantages |
Limitations |
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Qualitative |
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Quantitative |
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Feedback Evaluation Sheet
The Feedback Evaluation Sheet below is the assessment questions and tasks for each of the assessment events that the student is required to complete. Assessors, tick ‘S’ if the student achieved a satisfactory outcome for an assessment task and ‘NYS’ if the student does not meet these requirements. Also, you are required to write comments on the quality of this evidence under the ‘Comments’ column. For your judgement on the student’s overall performance, tick ‘Satisfactory’ if the student achieves a satisfactory outcome for all of the tasks or ‘Not-Yet-Satisfactory’.
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Feedback Evaluation Sheet |
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Assessment Event 1 Knowledge Questions |
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NYS |
Comments |
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Question 1 |
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Question 2 |
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Question 3 |
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Question 4 |
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Question 5 |
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Question 6 |
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Question 7 |
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Question 8 |
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Question 9 |
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Question 10 |
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Question 11 |
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Question 12 |
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Question 13 |
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Question 14 |
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Question 15 |
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Feedback to Students:
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Assessment Outcome Satisfactory Not Yet Satisfactory |
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Assessor’s Signature: |
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Date: |
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BSBMKG506 Plan Market Research – A1 7