BSBMKG413 - Promote products and services (Australia Diploma Assignments)

 

 

  Assessment Task 2 BSBMKG413 Promote products and services 

Promotional campaign 

Submission details 

Candidate’s name    Phone  no.   

Assessor’s name    Phone  no.   

Assessment site   

Assessment  date/s   

Time/s   

The assessment task is due on the date specified by your assessor. Any variations  to this arrangement must be approved in writing by your assessor. 

Submit this document with any required evidence attached. See specifications  below for details. 

Performance objective 

You must demonstrate the ability to conduct promotional activities to support the  promotion of a product or service.  

Assessment description 

All businesses need to promote their product or services. Promotions can take  many forms, depending on the industry, the target market, and the product or  service that you have chosen. 

Your task is to implement the marketing plan that you developed in Assessment  Task 1. This will involve developing promotional material and conducting  promotional activities. 

Procedure 

1. Review the marketing plan developed in Assessment Task 1, and finalise  before implementing the campaign. 

2. Identify and prepare the people and resources you will need to support you  to implement the campaign, establishing roles and responsibilities. 

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  Assessment Task 2 BSBMKG413 Promote products and services 

3. Develop your promotional materials for the product or service that you have  chosen. 

a. Promotional materials can include: 

i. brochures 

ii. displays 

iii. internet (email, websites, blogs, Facebook, Twitter) 

iv. SMS 

v. a combination of the above. 

b. Promotional activities can include: 

i. SMS campaigns 

ii. email campaigns 

iii. web-based promotions 

iv. functions, events and face-to-face promotions. 

4. Conduct the campaign. 

Note : Ensure that your assessor is included as part of your target market so that  they can assess progress. For example, you will need to include your assessor in  emails or SMS messages. Alternatively, if you are conducting a meet-and-greet  display, you need to ensure that your assessor is available on the day of the  promotion. 

Specifications 

You must: 

● develop promotional material 

● conduct a promotional activity 

● include your assessor in promotional communication. 

Your assessor will be looking for: 

● promotional materials that are developed for the target market, including: 

○ appropriate language 

○ appropriate visuals 

○ correct application of technology 

○ source of other resources and promotional products as appropriate 

● a campaign that is professionally run, demonstrating: 

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  Assessment Task 2 BSBMKG413 Promote products and services 

○ product or service is clearly identified, in response to marketing needs 

○ effective use of networks, and building rapport 

○ the promotion enhances the perception of the product or service. 

 

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