BSBMKG413 - Promote products and services (Australia Diploma Assignments)

 

 

  Assessment Task 1 BSBMKG413 Promote products and services 

Marketing plan 

Submission details 

Candidate’s name    Phone  no. 

 

Assessor’s name    Phone  no. 

 

Assessment site   

Assessment  date/s 

  Time/s   

The assessment task is due on the date specified by your assessor. Any variations  to this arrangement must be approved in writing by your assessor. 

Submit this document with any required evidence attached. See specifications  below for details. 

Performance objective 

The candidate must demonstrate the ability to develop a marketing plan for a  product or service and present it as a proposal to a group.  

Assessment description 

Promotional activities must be undertaken for any products or services. The  success or failure of the promotion often hinges on the research and planning that  has preceded the promotion. 

In this assessment, you must identify a product or service that you would like to  promote. You must identify an audience for the promotion and develop a  marketing strategy for the promotion based on marketing principles. 

Finally, you must prepare a presentation (using PowerPoint) that summarises your  strategy and proposed plan, and present this to your peers for review and  feedback. 

You can choose to do a promotion for any product or service, but keep in mind  that in Assessment Tasks 2 and 3 you will need to access and obtain feedback  from your target market. So be sure to have access to the market that you  choose. 

 

  Assessment Task 1 BSBMKG413 Promote products and services  Tip: A product or service that is targeted at your peer group (students) will ensure  that you have easy access to a target market for surveys, interviews, promotions  and presentations. 

Procedure 

1. Identify a product or service that you will promote. 

2. Seek approval for this proposed product or service as appropriate for this  assessment task by your facilitator/assessor. 

3. Analyse the product or service, ensuring it is compatible with organisational  requirements such as policies, standards, processes and guidelines. 

4. Analyse the proposed market for your product or service.  

5. Consult with your assessor, your expected audience or other relevant  people to determine the objectives of the promotional activity. 

6. Develop a plan for promoting the product or service based on this analysis,  including a schedule that meets the marketing needs of the organisation  and timelines and costings that are realistic. 

7. Conduct a ten-minute in-class presentation where you explain your  marketing plan, seek feedback and take questions from the group. Ensure  that you interact positively with your audience during your presentation. 

Specifications 

You must provide: 

● a marketing plan 

● a PowerPoint presentation delivered to your learning group. 

Your assessor will be looking for: 

● a marketing plan for the promotion that includes: 

○ explanation of product or service 

○ features and benefits of product or service, from a range of sources 

○ the target group for your promotion 

○ characteristics of the target group 

○ the proposed promotional technique, including costs and timelines 

○ reasons why this technique will be effective (quoting characteristics of  the target group) 

○ explanation of how the marketing objectives will support overall  business objectives 

 

  Assessment Task 1 BSBMKG413 Promote products and services 

○ explanation of how promotional activities support marketing  objectives, with reference to: 

– advertising 

– client functions 

– employee functions 

– media announcements 

– product launches 

– web pages 

○ reasons why this technique will be cost-effective 

○ aims, purpose and objectives of the promotion 

○ budget plan (resources required) for the promotion 

○ outline of action plan for the promotion 

○ the identification and outline of legislative requirements relevant to  the promotion 

○ organisational policies and procedures 

○ identification of the team required and their roles and responsibilities 

○ identification of the skills and technology required for the promotion. 

● a presentation to the group that: 

○ includes a description of the findings above summarised in a  PowerPoint presentation 

○ is delivered in 10 minutes or less 

○ includes follow-up questions and feedback encouraged from the  audience 

○ is presented clearly and concisely, and checked for grammar and  spelling 

○ is delivered in a professional, engaging and interesting way. 

Adjustment for distance-based learners  The presentation can be adjusted for distance learning. The presentation for this  task can be varied to take place online.  

Option 1: Assessor as observer 

The assessor can observe the learner conducting the presentation either  face-to-face or online. 

Procedure: 

1. Meet with the assessor in person or online at the scheduled time and  conduct the presentation. 

2. The learner is to undertake their presentation with the assessor observing.  Participants in the presentation can include friends, family, local club  members, workmates, and so on. 

 

  Assessment Task 1 BSBMKG413 Promote products and services 

3. Supplementary information or a follow-up interview may be required (at the  discretion of the assessor). 

Option 2: Video of the presentation 

The presentation may involve skills that are too active or complex for video  conferencing. This might involve skills or demonstrations of complex tasks. 

In these cases, the learner may be able to video the presentation and send it to  the assessor.