busines assessment
MichalGavalda
BSBMKG413-Assessment1-ProjectTemplate.docx
| BSBMKG413 |
|
Promote products and services
|
|
PROJECT TASK TEMPLATE Student name: Student ID: Trainer: Date: |
|
|
Declaration of Authenticity:
The above named student, confirm that by submitting, or causing the attached assignment to be submitted, to Lonsdale Institute Pty Ltd, I have not plagiarised any other person’s work in the assignment except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. I do understand and accept the consequences of academic misconduct according to Lonsdale’s Policies and Procedures
|
Business Promotion Plan Report for {Product/Service Name}
|
1. Business (description of the business)
Explain about the workplace/scenario
Explain about the geographical setting and location
Buildings, staffing and facilities
2. Market Over view
Customer information/target market (2 distinct target customers)
Explain about the type of customers who would use your services. Consider the following
1. Their age, income, working backgrounds, male, female or couples
2. The types of products or services they may be wanting
3. The types of interest they may be expecting
Market and Industry Information
· Research About the local market conditions and the industry in the chosen area
· Cover the following:
SWOT Analysis
|
Strengths
|
Weakness |
|
Opportunity
|
Threats |
· Research about the trends in the Industry you have chosen in Victoria:
Product/service information
Explain about your product or services that you are providing in detail.
3. Business objectives (what are your goals/outcomes you hope to achieve?)
Business Objectives/Goals :
·
·
·
·
4. Strategy of your promotional plan
Please note: Dont provide only with the names of promotions, explain them
a. Product pricing (Write down the prices you would like to charge to your customers, including the low season and high season)
b. Distribution (Explain which channels would you use to distribute the services)
c. Sales Promotion (Any special promotions that will be launched in the business)
d. Advertising
e. Direct marketing
f. Online marketing
g. Events
5. Budgets (distribution of money must be clearly defined across all resources, activities etc. required for promotional plan)
|
Promotional Activities |
Resources |
Cost |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
TOTAL |
|
$ |
6
4
6. Schedule for the Activities (GANTT Chart consisting of all activities required to implement promotional plan and a timeline of when each activity will be performed)
GANTT CHART FOR NEXT 12 MONTHS
|
Promotional Activities |
Person(s) Responsible |
JAN |
FEB |
MAR |
APR |
MAY |
JUNE |
JULY |
AUG |
SEP |
OCT |
NOV |
DEC |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
7. Feedback (How are you going to gather feedback? Design a survey form for the customer feedback)
Ways of gathering feedback:
(Please Attach) Make one feedback form for the customers asking them about the effectiveness of the activities. (You can use survey monkey or google forms for designing this survey form)
References
