Develop And Implement Strategic Plans task 2

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 02 V2.0 Page 1 of 7

BSBMGT616 Develop and Implement Strategic Plans

Assessment Task 2- Project

Part A

Task summary

For this assessment task the student is required, in the role of Operations Manager of Native

Bush Spices Australia, to meet the management team to confirm the organisation’s vision and

mission and values and to seek approval for the development of the organisation’s new Strategic

Plan. They will also be required to discuss strategic directions and operational priorities.

Required

 Access to textbooks and other learning materials

 Computer with Microsoft Office and internet access

 Strategic Plan Template

Submit

 Risk assessment and cost benefit analysis for the potential cooperative venture

 SWOT and PESTLE analysis

 PowerPoint presentation

 Updated Strategic Plan

Assessment criteria

For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria.

Complete the following activities:

1. Research Native Bush Spice Australia’s customers and competitors.

Identify sources of information to use to research Native Bush Spice Australia’s market,

competitors and target customers.

Note down at least 3 sources of information. You will need to record these information

sources in your SWOT and PESTLE analysis.

Using the information that you have developed, research trends and development in the

industry and competitors, potential new and emerging markets, competitors and any other

relevant factors.

2. Complete a risk assessment and cost benefit analysis for the potential cooperative venture.

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 02 V2.0 Page 2 of 7

3. Develop a SWOT and a PESTLE analysis.

These should outline all of the internal and external factors that will impact on the Strategic

Plan based on your research.

Begin a new Word document for the analyses. Save it as SWOT and PESTLE Analysis.

4. Meet with your assessor.

Your assessor will review your SWOT and PESTLE Analysis and provide feedback as required.

5. Develop the Strategic Plan.

Once you have received feedback from your assessor, proceed with developing the Strategic

Plan. Using the template provided by your assessor.

You will need to make sure you complete all sections of the Plan and use clear and concise

English.

Your strategic plan will need to include specific actions to include each of the strategic

objectives.

You must include responsibilities and timelines for each action, as well as key performance

indicators.

Each of the actions should be ordered commencing with the most urgent action first.

6. Prepare and deliver your presentation to the management team at a meeting.

Prepare and deliver your presentation to the management team and seek input from staff on

the new Strategic Plan. You will need to be ready to answer questions and discuss ideas.

During the presentation, provide a brief overview of the actions that need to be taken over

the next 12 months to achieve objectives, as well as the staff that will be involved and seek

their feedback (your assessor).

Please note: Your assessor will advise in class of the date and time of the meeting.

7. Update your Strategic Plan.

Revise your strategic plan, incorporating any feedback that you received from your assessor.

Save this document as Updated Strategic Plan.

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 02 V2.0 Page 3 of 7

Assessment Task 2 Part A

Marking Checklist

Student’s name:

Did the student:

Completed

successfully? Comments

Yes No

Use suitable sources of information to

inform their PESTLE and SWOT analysis?

Conduct and report on a PESTLE

analysis?

Conduct and report on a SWOT analysis?

Identify and report on potential

cooperative ventures, including risks and

benefits?

Provide PESTLE and SWOT analysis for

feedback and incorporate feedback as

required?

Develop strategic plan using SWOT and

PESTLE analysis?

Document agreed strategic mission,

vision and values, as well as strategic

objectives?

Document actions to achieve strategic

objectives in the strategic plan, including

responsibilities, timelines and

performance indicators?

Clearly and correctly communicate the

organisation’s vision, values and

strategic priorities as set out in the

Strategic Plan?

Use clear and simple language in the

presentation, as well as during

presentation, to facilitate staff

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 02 V2.0 Page 4 of 7

understanding?

Clearly articulate operational priorities

and activities and the roles and

responsibilities of all staff to ensure that

staff understand, and can achieve,

responsibilities?

Demonstrate the ability to ensure that

staff are consulted with, and can

participate in, decision making?

Provide strategic plan for feedback,

including an overview of each person’s

role in achieving the strategic plan?

Task outcome:  Satisfactory  Not satisfactory

Assessor signature:

Assessor name:

Date:

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 02 V2.0 Page 5 of 7

Part B

Task summary

This assessment task requires the student to monitor the performance of the strategic plan for

Native Bush Spice Australia, as well as evaluate the strategic planning process. They will be

required to provide a report to the management team.

Required

 Access to textbooks and other learning materials

 Computer with Microsoft Office and internet access

Submit

 Report for management

Assessment criteria

For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria.

Complete the following activities:

Carefully read the following.

It is one (1) year since the strategic plan was implemented and, as the Operations Manager, you are reviewing the performance of the business against the performance indicators identified in the plan.

Assume that the performance indicators identified in the strategic plan are as follows:

 A 20% increase in total sales revenue.

 International market identified, and exporting commenced. Sales to international markets to comprise 20% of total income.

 Suitable alliance for marketing identified and 10% increase in sales attributed to alliance marketing.

 Identify new products through review of competitors’ web sites.

Data and comments from staff after 12 months from implementation of the strategic plan show:

 Sales have increased from $550,000 to $800,000

 Product now selling in Hong Kong and Singapore. Total international sales identified as $70,000.

 No progress on alliance marketing as yet. No suitable partner identified.

 No ideas for new products.

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 02 V2.0 Page 6 of 7

1. Write a report for management.

The report should address:

a. Analyse and report on the data provided.

b. Comment on whether performance indicators have been achieved.

c. The student’s report should show that total sales revenue has increased by more than

20% from the previous year: by 31.25%, in fact. However, international sales have not

managed to achieve the 20% required. International sales account for only 8.75% of

income.

d. Develop recommendations for the year ahead based on your evaluation as above, as

well as required changes to the strategic plan.

e. Recommendations could be, for example, to identify new international markets and to

broaden strategic plan information to include countries beyond South East Asia.

f. Recommendations could also be to consider other co-operative ventures, not alliance

marketing and to conduct market research into new products that could be offered

through focus groups.

g. As you have also been asked to evaluate the strategic planning process, research best practice strategic planning processes and report on whether the organisation

achieved this with the first strategic plan development and what could be improved.

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 02 V2.0 Page 7 of 7

Assessment Task 2 Part B

Marking Checklist

Student’s name:

Did the student:

Completed

successfully? Comments

Yes No

Report on progress against

performance indicators using data

provided?

Recommend changes to the plan

based on review?

Research and report on methods for

achieving the strategic plan?

Task outcome:  Satisfactory  Not satisfactory

Assessor signature:

Assessor name:

Date: