Develop and implement strategic plans

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 01 V2.0 Page 1 of 8

BSBMGT616 Develop and Implement Strategic Plans

Assessment Task 1- Assignment and Project

Part A Task summary

You are required to answer all of the following questions. You need to answer all of the written questions correctly. Generally, you are expected to write a response one or two paragraphs long. Please answer the questions using word processing software.

Required

 Access to student workbook/other learning materials

 Computer and Microsoft Office

 Access to the internet

Assessment criteria

All questions must be answered correctly in order for you to be assessed as having completed the task satisfactorily.

Provide answers to all of the questions below:

Question 1

Give three examples of risks that should be taken into account in developing and implementing

strategic plans.

Question 2

Give two examples of risk management strategies that can be used when developing and

implementing strategic plans.

Question 3

Give an example of a risk management strategy that can be used to manage intellectual property

risks inherent in strategic planning.

Question 4

Outline the benefit of conducting a SWOT analysis as part of a strategic planning process and

how a SWOT analysis is conducted.

Question 5

Outline four examples of questions that could be used when conducting a SWOT analysis.

Question 6

Outline the benefit of conducting a PESTLE analysis as part of a strategic planning process and

how a PESTLE analysis is conducted.

Question 7

Outline four examples of questions that could be used when conducting a PESTLE analysis.

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 01 V2.0 Page 2 of 8

Question 8

List two internal sources of information that a business could use to find out about its market,

competitors, customer base, vision, values and capabilities.

Question 9

List two external sources of information that a business could use to find out about its market,

competitors, customer base, vision, values and capabilities.

Question 10

Explain the purpose of developing organisational values and two techniques that could be used

to identify values as part of the strategic planning process.

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 01 V2.0 Page 3 of 8

Assessment Task 1 Part A

Marking Checklist

Student’s name:

Did the student:

Completed successfully

Comments

Yes No

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Question 10

Task Outcome: Satisfactory  Not Satisfactory 

Assessor signature

Assessor name

Date

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 01 V2.0 Page 4 of 8

Part B

Task summary

For this assessment task the student is required, in the role of Operations Manager of Native

Bush Spices Australia, to meet the management team to confirm the organisation’s vision and

mission and values and to seek approval for the development of the organisation’s new Strategic

Plan. They will also be required to discuss strategic directions and operational priorities.

Required

 Access to textbooks and other learning materials

 Computer with Microsoft Office and internet access

 Meeting space

 Management team (your assessor)

Submit

 Team meeting notes

 Summary of the meeting outcomes

 Email draft to the Management Team

Assessment criteria

For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria.

Carefully read the following scenario.

Native Bush Spices Australia is based in Coffs Harbour, NSW.

The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification.

The company manufactures and retails a range of organic, Australian native foods including:

• Native herbs and spices

• Native herbal teas

• Native fruit jams and conserves

Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a web site through which products can be ordered.

The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets. The company is also considering options for alliance marketing.

The company is also looking at moving into international markets, namely South-East Asia – specifically Hong Kong, Japan and Singapore.

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 01 V2.0 Page 5 of 8

The company’s target customers are those that enjoy gourmet foods. The age range of Australian consumers buying their products is between 35 and 65. Most of their consumers are health conscious, care about protecting the environment and have an average income of $80,000.

The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing and Sales Manager, Administration Manager and Customer Service Officer.

Around 10 staff are employed in the factory making and distributing the products.

Although the company does not have a formal strategic plan, the following information is included on its web site about its mission, vision and values:

Mission

Native Bush Spices Australia is committed to providing the highest quality product to all its clients.

Vision

We are constantly working to establish ourselves as the most respected and sought-after supplier of native bush spices.

Values

• Respect: taking time to understand and value each of our customers and respecting

their choices.

• Responsibility: acting with integrity towards our staff, our customers, the community

and the environment.

• Caring: a duty of care for our staff, customers and the environment.

• Excellence: to always look to provide the best quality product and customer service.

• Integrity: to act with honesty, openness and do what we say we will do.

• Innovation: to be industry leaders.

1. Prepare team meeting notes.

Carefully read the scenario information, including the information about the organisational

mission, vision and values and business objectives.

Conduct research about developing mission, vision and value statements, as well as

formulating strategic objectives.

a. Identify some examples of these statements/objectives from at least two other companies. Compare the vision, mission and value statements to those of Native Bush Spices Australia.

b. Make notes about whether you think the existing mission, vision and value statements are clear enough to guide operations. You will need to share your thoughts at the meeting with the management team, as well as listen to the management team’s ideas.

c. Make notes about legislative, regulatory Codes of Practice requirements including intellectual property related to Native Bush Spices Australia's business objectives

d. You should also make notes about the key business strategies and research best practice techniques for formulating strategic objectives.

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 01 V2.0 Page 6 of 8

2. Meet with the management team (your assessor).

The management team is meeting to discuss the organisational vision, mission and values

statements, as well as business objectives.

Share the ideas using your meeting notes and listen to the ideas provided by the team.

In addition, discuss your ideas about key business strategies and strategic objectives. Listen to

the ideas presented about actions to achieve strategic objectives, as well as performance

indicators.

During the meeting, demonstrate effective communication skills including:

• Speaking clearly and concisely

• Using non-verbal communication to assist with understanding

• Asking questions to identify required information

• Responding to questions as required

• Using active listening techniques to confirm understanding

Please note: Your assessor will advise in class of the date and time of the meeting.

3. Write a summary of the meeting outcomes.

Following the meeting, summarise the meeting outcomes in about half a page.

4. Draft an email to the Management Team (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate

(polite, business-like) style.

The email text should confirm the organizational vision, mission and values as discussed at the

meeting.

You should also report on the cooperative venture as discussed at the meeting.

It should also request approval to proceed to developing the strategic plan based on the agreed

vision, mission and values, as well as strategic objectives.

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 01 V2.0 Page 7 of 8

Assessment Task 1 Part B

Marking Checklist

Student’s name:

Did the student:

Completed

successfully? Comments

Yes No

Prepare for team meeting notes

• Identify some examples of

these statements/objectives

from at least two other

companies

• Make notes about whether

you think the existing

mission, vision and value

statements are clear enough

to guide operations

• Make notes about legislative,

regulatory Codes of Practice

requirements including

intellectual property related

to Native Bush Spices

Australia's business

objectives

• Make notes about the key

business strategies and

research best practice

techniques for formulating

strategic objectives

Meet with the management team to

discuss organisation mission, vision and

values and ideas for change or otherwise

based on review of at least 2 other

companies?

During the meeting, demonstrate

effective communication skills including:

Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888

Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 Sydney CBD Campus: Level 11, 307 Pitt St Sydney NSW 2000 P 02 8034 6431

Canberra Campus: Suite 1, Level 4, 40 Cameron Avenue, Belconnen, ACT 2617 P 02 6253 5184

BSBMGT616 Assessment Task 01 V2.0 Page 8 of 8

 Speaking clearly and concisely

 Using non-verbal communication to

assist with understanding

 Asking questions to identify

required information

 Responding to questions as required

 Using active listening techniques to

confirm understanding

Confirm organisational mission, vision

and values in writing?

Confirm approval to develop strategic

plan?

Task outcome:  Satisfactory  Not satisfactory

Assessor signature:

Assessor name:

Date: