BSBMGT407

BSBMGT407/Student Assessment Kit - BSBMGT407/BSBMGT407 SAW v1.0.docx

Assessment – BSBMGT407.v3

Assessment Information

Welcome to your Student Assessment Workbook for BSBMGT407 Apply Digital Solutions to Work Processes.

This Student Assessment Workbook is where you will write all your responses for the knowledge questions and simulation tasks. Please refer to the Student Assessment Guide for more information.

This assessment has the following Assessment Event:

To complete the Simulation, you will need to refer to the following resources:

Please note that your responses for both assessment events can (where appropriate) use dot point format. See below an example of a dot point response and a full sentence response.

To be deemed competent for this unit, you will need to meet the following requirements:

· complete all of the questions and tasks listed in the Student Assessment Workbook

· meet all the requirements listed in this Student Assessment Guide

· your responses to the questions and tasks must be relevant, accurate and specific

· submit your completed Student Assessment Workbook to your Assessor within the set timeframes

· your work must be in your own words

· where you use an external source of information, you must provide citation.

Assessment Event – Fusion Marketing Simulation

You will participate in a simulation centred on a professional marketing agency titled Fusion Marketing. As the Marketing Communications Officer, you will be responsible for establishing a web-based organisational wiki and then populating it with digital information. At last, you will provide face-to-face training to your team members in order to ensure that they have the necessary skills and knowledge to use the system.

In this task, you will review Fusion Marketing’s digital applications and collect raw digital information with regard to intellectual property. This task will set the foundation for Task 2, where you will integrate a digital solution that to support the organisation’s workflow.

Insert your response into the table below:

1.2 Establish criteria to ensure validity and reliability in digital information sources

The five criteria for validity are:

·

·

·

·

·

The five criteria for reliability are:

·

·

·

·

·

Insert your responses into the table:

Insert your responses here:

Insert your responses into the table:

Insert your responses here:

In this task, you will use the ‘Fit for Purpose Matrix’ spreadsheet template to review and select digital services that are fit for purpose. Then, you will establish a web-based company wiki and transfer the digital information collected in Task 1 in accordance to the organisational digital media protocols and conventions.

Insert your response into the ‘Fit for Purpose Matrix’ which is provided as a separate attachment.

Submit the completed template to your Assessor.

Set up the Fusion Wiki.

Insert your screenshots here:

Transfer the digital information to the Fusion Wiki.

Insert your screenshots here:

In this task, you will hold a training session with the two team members to demonstrate them how to use the online enterprise wiki in day-to-day operations.

No attachment required. Please refer to your Student Assessment Guide for more information.

Task Outcome Sheets

The Outcome Sheet below is for the simulation tasks that the student is required to complete. Assessors, tick ‘S’ if the student achieved a satisfactory outcome for an assessment task and ‘NYS’ if the student does not meet these requirements. Also, you are required to write comments on the quality of this evidence under the ‘Comments’ column. For your judgement on the student’s overall performance, tick ‘Satisfactory’ if the student achieves a satisfactory outcome for all of the tasks or ‘Not-Yet-Satisfactory’.

Assessment Event - Simulation

Assessor’s Feedback

Assessor, please provide your comments on the student’s final outcome of this assessment:

ADDITIONAL DOCUMENTS:

The below is the list of documents attached as templates:

1. Fit for Purpose Matrix

2. Fusion Wiki Policy – Policy document

3. Intellectual Property Policy – Policy document

Fit for Purpose Matrix

Attached as a separate document – Excel spreadsheet

Fusion Marketing – Fusion Wiki Policy

Table of Contents Version Control 1 1 Introduction 2 2 Policy Purpose 2 3 Scope 2 4 Procedures 3 5 Wiki Guide 4 5.1 Structuring the Content 5 5.2 Language 5 5.2.1 Plain English 5 5.2.2 Punctuation 6 5.2.3 Spelling 8 5.2.4 Inclusive Language 9 5.3 Capitalisation 9 5.4 Headings and Subheadings 10 5.5 Bulleted Lists 10 5.6 Numbers, Currency and Dates 11 5.7 Typography 12 5.7.1 Font, Line and Paragraph Spacing 12 5.7.2 Bold, Italics and Underline 12 5.7.3 Headings and Subheadings 12 5.8 Layout 13 5.8.1 Tables 13 5.8.2 Illustrations and Charts 13 5.9 Citation and Reference List 15 5.9.1 In-text Citations 15 5.9.2 Referencing 15 6 Breach of the Policy 15

As Fusion Marketing, we highly value the process of learning from each other. To achieve this objective, Fusion Wiki was developed with an aim to connect our teams and organisational units under one umbrella. This ensures that corporate knowledge is continuously captured and a growing organisational encyclopedia is left as a legacy for future newcomers.

Fusion Wiki is a digital service as a solution. It has the capacity to capture a rich variety of digital media such as digital artworks, e-documents, digital imagery galleries, digital podcasts, micro videos, e-papers, digital storyboards, interactive demos, etc.

We use Fusion Wiki as a digital solution to address the following needs:

· team collaboration

· cross-department collaboration

· knowledge management

· social intranet

· knowledge base

· document management

· disaster recovery

· technical writing

· how-to-articles

· centralisation of corporate knowledge

· digital media collaboration

· tracking team activity

· blogs and discussions

· team calendars

· internal surveys

· UI wireframes on wiki pages.

Fusion Wiki is now our central knowledge base which is growing on a daily basis and comprised of digital content. Staff members need guidance to appropriately manage the productions, use and management of the digital content shared and stored in the corporate wiki space.

Being a part of Fusion Marketing and undertaking projects on behalf of the organisation, you hold an accountable position of trust and responsibility. As a member of our organisation, you are required to comply with this Fusion Wiki Policy (‘the Policy’) which aims to:

· set out the rules for managing, using and sharing digital content in Fusion Wiki

· ensure that our digital knowledge is accessible, accurate, appropriate and safe

· provide guidance to our members when generating, organising, using, sharing, and centralising digital corporate knowledge.

The Policy applies across all business units and organisational levels within Fusion Marketing.

This Wiki Guide is designed to set standards and ensure consistency for posting digital information on Fusion Wiki. It:

· ensures Fusion Marketing staff uses a consistent tone and style across the corporate wiki space

· sets standards in orthography including language, grammar, spelling, style, and punctuation in accordance to relevant legislation and legislative instruments

· governs wiki quality standards in relation to visual composition.

This guide follows a rule-example structure as shown below:

Fusion Wiki must be structured appropriately to ensure reader understanding. The following principles must be addressed to ensure a good hierarchical structure throughout the wiki space:

· Audience focused: content must be specifically written bearing in mind the target audience’s needs, cognitive capacity and proficiency.

· Legible and readable: clear style and layout must be used in wiki pages.

· Scannable: a wiki page must exercise effective paragraphing, informative headings, coherent and logical breakdown of content, and clear navigation paths.

· Visual: content must be presented visually using illustrations to clarify meaning and ease audience understanding.

Digital content must be prepared using appropriate language to ensure effective communication, where appropriate language is discussed in the subsequent sections of this section.

You must:

· use simple and plain English with a formal outlook

· use short sentences to avoid ambiguity

· be clear, concise and relevant

· avoid unnecessary wording

· use everyday words and avoid jargons or ‘buzzwords’:

· expert marketer instead of growth hacker

· honest and open instead of above-board

· avoid double negatives

· don’t do anything

· avoid archaic words

· heretofore, naught, shalt

· use passive voice rather than active where possible

· The trainer helped the student (active)

· The student was helped by the trainer (passive)

· engage with the audience:

Use:

In the next task, you are required to form a team.

Instead of:

In the next task, students will form a team.

You must conform to the following rules of punctuation:

You must:

· use Australian spelling:

· ‘ise’ instead of ‘ize’

· maximise instead of maximize

· capitalise instead of capitalize

· ‘our’ instead of ‘or’

· colour instead of color

· flavour instead of flavor

· ‘re’ instead of ‘er’

· centre instead of center

· theatre instead of theater

· ‘isation’ instead of ‘ization’

· globalisation instead of globalization

· internationalisation instead of internationalization

· ‘yse’ instead of ‘yze’

· catalyse instead of catalyze

· analyse instead of analyze

· use correct irregular plurals, for instance:

· children instead of childs

· men instead of mans

· geese instead of gooses

· set software language preferences to English (Australia):

· File Options Language Editing Language English (Australia)

· use a spellchecker:

· File Options Proofing When correcting spelling and grammar in Word

· refer to Macquarie Dictionary as a reference point for the spelling of words not listed in this Guide:

www.macquariedictionary.com.au

You must:

· use inclusive language and not linguistically discriminate based on sex, race, age, gender, ethnical background, and physical/mental abilities

· write personal and country names, states and territories, ethnic groups and religious affiliation in capital letters:

· Her name is Haruka Tanaka and she is from Japan.

· Indigenous, Aboriginal and Torres Strait Islander peoples

· Jamal is a Sudanese Arab and he is Christian.

· He was born in Sydney, NSW and then he moved to Brisbane, QLD.

· You must comply with the Commonwealth legislation.

· avoid gender-specific pronouns:

· Learners must submit their assessments to their Trainer/Assessor

· police officer instead of policeman

· refer to people with a disability:

· people with intellectual disability

· people with a vision impairment

· people with a hearing impairment

· use age-inclusive terms:

· elderly instead of old people

· young people.

You must:

· use initial capitals for positions, personal names, place names, nationalities, and groups of people

· Chief Executive Officer – Bill Gates – Sydney – Australia – Australian

· write company/brand names as they are commercially used

· Microsoft Excel, iPhone

· capitalise the first letters of headings/subheadings in each section

· Section 2: World’s Greatest Economy

· capitalise special names related to inclusive language (see section 2.4 Inclusive Language)

· capitalise government, parliament, titles, and states and territories only in full formal titles:

· Territories can be administered by the Australian Government, or they can be granted a right of self-government.

· The Federal or Commonwealth Government is responsible for the conduct of national affairs.

· The Federal Court of Australia was created by the Federal Court of Australia Act 1976 and began to exercise its jurisdiction on 1 February 1977.

· Australia has three levels of government: federal, state/territory and local. The federal government is the highest level of government.

· The Parliament of Australia, officially The Parliament of the Commonwealth of Australia but commonly referred to as the Commonwealth Parliament or the Federal Parliament, is the legislative branch of the Australian Government.

· The Premier of New South Wales is the head of government in the state of New South Wales, Australia.

You must:

· use black text on a white background to maximise legibility

You must:

· use bulleted lists to highlight significant aspects of the information

· use correct sentence structure and punctuation:

· introduce a bulleted list by a sentence or as an extension of a sentence attaching a colon at the end

· grammar and capitalisation must follow the same structure of the main introductory sentence

· insert full stop only to end series

· not add and at the end of the second-last item in the bulleted list

· use the bullets symbols as shown in the example illustration

· not indent the first level.

You must:

· hyphenate all compound numbers from twenty-one to ninety-nine when used in a paragraph:

· Twenty-four people were present in the meeting yesterday.

· hyphenate non-decimal fractions in a paragraph if expressed in words:

· I ate one-third of my bread.

· write a number in words when starting a sentence in a paragraph:

· Forty-six people were present in the meeting yesterday.

· use numerals to represent numbers when:

· starting a sentence with a number that cannot be expressed in words:

· $20,876 wasn’t enough to fix the building.

· 1998 was a great year.

· writing technical documents or representing statistical information:

· Our market share has increased by 10.2% since last year.

· There were 20 women in the audience in which 8 of them were over the age of 56.

· ensuring consistency within a body:

· There were 1,800 people attended to the meeting, where 900 people were from Sydney, 400 from Perth and the remaining 500 were from Brisbane.

· the number is lengthy:

· 2,054,999 rather than two million, fifty-four thousand, nine hundred and ninety-nine.

· writing measurements attached to a symbol:

· We need to travel 50 km to reach home.

· According to the tomorrow’s weathercast, the temperature will drop to 5 °C.

· expressing decimal fractions:

· We will increase the capacity to 6.95 until next month.

· using ordinals with relevant suffixes:

· I will come to visit you on the 3rd of November.

· This piece of art is from the 17th century.

· mathematical expressions in equations:

·

· express currency in the domestic market using the currency format of ‘$#,##0.00’:

· $5,000.00

· express currency in the international market using the currency format of ‘A$ #,##0.00’:

· A$5,000.00

· express dates in full format of ‘dd mmm yyyy’:

· 30 September 2016

· express percentages with one decimal point when showing calculations:

· 10.8%

· express time using twelve-hour system:

· The office is open from 10.15 am to 3 pm.

· use en rule (–) when providing a range without the use of spacing:

This section sets the standards for typography.

You must use black text on a white background to maximise legibility. Use Styles (Normal) for prolonged reading in body text with the following settings:

You must:

· use italics for the titles of published documents, legislation, regulations, technical terms, and foreign words:

· Refer to the latest edition of Style Manual for Authors, Editors and Printers for more information.

· Have you read the Secret by Rhonda Byrne?

· I read the information in an article published in The Sydney Morning Herald.

· In telecommunication, Manchester Coding is a synchronous clock ending technique.

· We did not know the way and at the end, we found ourselves in a cul de sac.

· use bold to increase contrast between headlines, key phrases and body text:

· use underlining to show hyperlinks in a document:

· not use bold, italics and underline for an entire sentence

· not extensively use bold, italics and underline as this will make it difficult for readers

· not use to highlight titles of initiatives, plans, projects or programs as these are not published documents.

Use a three-level heading structure to organise content:

Heading 1

Heading 2

Heading 3

This section sets the standards for the elements of a document layout.

Where possible tables should be used to summarise information conforming to the following standards:

· tables must be preceded by an introductory sentence which briefly explains what is represented

· insert appropriate spacing between this introductory sentence and the table

· tables must include a caption at the bottom with a number and a brief description of the content

· table columns and/or rows must be populated with relevant column and/or row headings

· cells must be easy-to-read incorporating appropriate amount of space, padding, width, and height

· when tabling numbers, centre column text horizontally and vertically within the cell (including column headings)

· tables must not look cluttered but encourage reading

· tables headings must incorporate a different colour than the cells:

Table 1: This is an example of a caption

Images, diagrams, charts, or any other type of illustrations should be used to depict the idea described in the text. This is to help readers to understand the key information that is difficult to discuss in written text. Regardless of which illustration medium is used, the following standards must be followed:

All illustrations must:

· be meaningful and descriptive

· be preceded by an introductory sentence which briefly explains what is represented

· insert spacing between this introductory sentence and the illustration

· be numbered for cross-referencing purposes by inserting a caption at the bottom of the illustration, where this caption must include a brief information describing the context

· have a professional outlook

· include in-text citation (if it’s taken from an external source) and place it at the very end of the caption

· incorporate a suitable background colour to complement the foreground content ensuring visibility

· be readable.

Figure 1: Smart Art illustrating Software Development Life Cycle

Charts, when included in a word processing document, must:

Figure 2: Sample column chart with design standards applied

Figure 4: Sample line chart with design standards applied

Any external resources incorporated in Fusion Wiki must be acknowledged by inserting in-text citation and a reference list. Details are below.

In-text citations must:

· be placed where appropriate without distracting the reader: at the end of a sentence before a termination mark, immediately after the name of the author, or at the end of a paragraph (where appropriate)

· be written based on the Harvard style

Any external information must be acknowledged:

· insert in-text citation at the end of the sentence or paragraph (where appropriate)

· insert a separate ‘References’ section at the end of your post

· have the heading “References” formatted as Heading 1

· be alphabetically sorted (A to Z)

· be written based on the Harvard Style.

Any breach of the Policy will be treated seriously and may result in disciplinary action.

Depending on the severity of your breach, you may be subject to the following disciplinary action:

· a verbal or written warning

· professional consultation by external parties

· prohibited from using the Wiki

· suspension in employment

· dismissal from work.

Any discriminatory, sexual and racist content published on the wiki will not be tolerated and your dismissal will be initiated immediately regardless of the level of such engagement.

Note that misuse of Fusion Wiki may constitute a criminal offence or otherwise give rise to a legal liability.

Table of Contents Version Control 1 1 Introduction 2 2 Policy Purpose 2 3 Scope 2 4 Roles and Responsibilities 2 5 Ownership of IP Fusion Marketing (‘Agency’) 3 6 Procedures 4

As Fusion Marketing, our aim is to provide professional marketing and advertising solutions to our clients through a range of media options that are incorporated in our traditional and convergent marketing communication practices. These practices involve the creation, development, utilisation, and distribution of digital and offline media included but not limited to:

· artworks including logo and brand-specific digital imagery

· digital audio and video

· web pages and websites

· social media content

· data and databases

· e-documents and print media

· mobile apps

· animations

· digital storyboards

· etc.

In addition, we engage with our clients and study their products to have a sound understanding, as our main priority is to find the best possible way to promote their strategic marketing initiatives.

These business practices and our commercial operating environment require an active management and control of intellectual property (IP) issues to ensure that not only our IP rights are protected, but also we respect the intellectual efforts of others in the industry.

As our duty of care within the industry, we strive to contribute to the growth and ethical standards of our nation.

The purpose of this Intellectual Policy (‘the Policy’) is to provide guidance and direction as to the management of IP in an effective, efficient and ethical manner.

The Policy aims to:

· set out the rules applying to ownership, management, use, protection, and disposal of IP rights developed or used based on the activities performed in affiliation with Fusion Marketing

· guide staff members to identify, protect, manage and commercially develop IP

· enable staff members to develop a sound understanding toward IP rights of internal and external stakeholders.

The Policy applies across all business units and organisational levels within Fusion Marketing. Effective and timely management of IP is the responsibility of all Fusion Marketing staff and all areas of the organisation.

All staff and external stakeholders generating intellectual property within the course of commercial engagement with Fusion Marketing must comply with the specific requirements of the Policy.

Except otherwise agreed in writing by the Chief Executive Officer or as included in the Policy, Agency owns ownership rights over all the following IP created by staff for the commercial or non-commercial use by the Agency:

· artworks

· digital media

· web pages and websites

· social media content

· data and databases

· e-documents and print media

· infographics

· blog posts

· mobile apps

· animations including comics and characters

· photo galleries

· case studies

· client testimonials

· digital storyboards

· interviews

· content visualisations

· offline and online events including webinars

· podcasts

· slideshares

· interactive demos

· vlogs

· screencasts

· mind maps

· inspirational messages

· vines

· QR codes

· white papers

· media mentions

· micro videos

· interactive content

· wikis including the content generated by employees.

The agency will not assert ownership of IP if:

· a staff develops an IP for individual use which must not be related to a client project

· the creation of an IP has not been specifically commissioned by the Agency

· a staff engages in a license agreement with the Agency which permits exclusive IP rights.

If any staff breaches the copyright, the Agency will seek legal remedies through the Copyright Agency Limited (‘CAL’). The Agency will be entitled to receive any remuneration collected by CAL resulted from the commercialisation of corporate IP by internal or external stakeholders.

All staff members must:

· be responsible for protecting, commercialising and dealing with IP as a good corporate citizen

· sign the IP Agreement before commencing their employment

· comply with the following legislation and legislative instruments:

· Copyright Act 1968

· Copyright Regulations 1969

· Patents Act 1990

· Patents Regulations 1991

· Trade Marks Act 1995

· Trade Marks Regulations 1995

· Designs Act 2003

· Designs Regulations 2004

· create and maintain records of all Fusion Marketing published works including online and offline media and include the following fields:

· original author

· reference to permissions stated in the licensing agreements (where exists)

· the terms of these permissions

· comply with the terms of any relevant copyright licence agreement with third parties

· do not use external IP without obtaining copyright authorisation from copyright owners whenever required

· where licensing is not required, always provide station to the original source of work

· conduct trademark, business name, patent and design searches before commencing any work with a client

· always request for a written approval from the Director of Marketing and Advertising prior to using an artwork in a client’s portfolio

· provide ownership of IP in case they want to use an IP that is not owned by Fusion Marketing

· not disclose any corporate knowledge or asset without having the written consent from the Director of Marketing and Advertising

· abide by the ethical rights of Fusion Marketing, as follows:

· transparency in recognising the IP owner

· accountability in individual actions

· honesty in using other’s IP

· respect for the IP rights of ownership

· fairness when receiving commercial benefit through the exploitation of IP

· report on IP:

· who violated the corporate IP

· when the corporate IP was violated

· the costs incurred as a result of exploitation of IP

· never use a third party’s IP without having their written consent or engaging in a licensing agreement

· purchase an IP with extended and royalty free licensing (where required) from reputable sources such as:

· Adobe Stock

· Flaticon

· Freepik

· Shutterstock

· abide by the terms of licensing from these reputable sources

· not keep IP in their personal devices and work in their computer workstations provided to them.

· include the IP Stamp in all digital publications

· include the IP Stamp on the homepage of the organisational wiki:

Analyse

Design

Implement

Test

Evaluate

Assessment – BSBMGT407 Version1 – July 2017