leadership managementt

Introduction

Assessment Task 1: Project

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Assessment information

Information about how you should complete this assessment can be found in Appendix A of the Business Works Student User Guide. Refer to the appendix for information on:

· where this task should be completed

· how your assessment should be submitted.

Note: You must complete and submit an assessment cover sheet with your work. A template is provided in Appendix B of the Student User Guide.

This project requires you to develop concepts for any business or community activity or process.

You may base this assessment on a workplace, social or community group you are familiar with, are currently part of or have been part of in the past.

It is important that you are able to access enough information for this business/community/social group in order to be able to do your assessment. As a minimum this should include information about its processes, products, services or programs and the markets in which it operates.

As part of the assessment, you will:

· identify a relevant issue (e.g. staff development, user requirements, information technology, advertising campaigns)

· generate concepts and ideas that provide innovative solutions to the issue

· evaluate these ideas

· present the ideas to others

· refine a chosen solution for implementation.

You will be collecting evidence for this unit in a Project Portfolio. The steps you need to take are outlined below.

Make sure you are familiar with the organisation you are basing this assessment on and have read through the necessary background information. For the case study business, this is all of the documents included in the Simulation Pack.

Complete Page 4 of your Project Portfolio for this unit.

Read through the requirements of Section 1, 2 and 3 of your Project Portfolio as well as the necessary background information included in the Business Simulation Pack.

Arrange a meeting with relevant personnel to select the issue you’ll be focussing on for the remainder of this assessment.

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This meeting may take place with classmates or your assessor may play the role of one or more stakeholders.

This can either be viewed in person by your assessor or you may like to video record the session for your assessor to watch later. Your assessor can provide you with more details at this step. Make sure you follow the instructions below and meet the timeframes allocated. If this session is not viewed in person by your assessor, you will attach proof of the meeting to Section 1 of your Project Portfolio.

Consult with relevant personnel to:

· identify at least two issues within the organisation that are suited to further concept development

· facilitate a group discussion of the identified issues

· collaborate to select one issue to focus on for the remainder of the assessment.

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This meeting should take 10 minutes.

Your chosen issue must suit complex and non-routine situations (such as decreased sales, the use of technology within an organisation or changing user requirements).

As you consult with others to select an issue, you are required to demonstrate effective communication skills including:

· speaking clearly and concisely

· using engaging language to express your thoughts

· using non-verbal communication to assist with understanding

· asking questions to identify required information

· responding to questions as required

· using active listening techniques to confirm understanding.

As you discuss ideas and concepts, express your own thoughtful and challenging opinions, as well as challenging opinions expressed by the group. You will be assessed on this.

You are now to complete Section 1 of your Project Portfolio.

To complete Section 1, you need to:

· Provide an overview of the organisation and relevant internal and external stakeholders/personnel.

· Outline the selected issue and any job role/organisational restrictions.

· Identify creative thinking techniques that you can use to generate innovative and creative concepts. Use these as relevant throughout your assessment.

· Summarise information relevant to the selected issue and preliminary potential solutions (such as competitors, best practices, market information etc.).

· Identify and consider factors that could impact potential solutions

· Explain how the factors relate to commercial potential, suitability for the target audience and implementation feasibility.

Make sure you have answered all questions in Section 1. Submit to your assessor for review.

You are also required to attach certain documents as part of your evidence – review the documents you need to attach as outlined in your in Section 1 of the Project Portfolio and make sure you attach these upon submission.

You will use the work done in this section of the Portfolio to guide brainstorming in the next activity. In preparation, read through Section 2 of your Project Portfolio.

Arrange a meeting with at least three relevant internal and external stakeholders to brainstorm ideas for addressing the issue. Familiarise yourself with two creative thinking techniques to use as part of the brainstorming session.

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This meeting may take place with classmates or your assessor may play the role of one or more stakeholders.

This can either be viewed in person by your assessor or you may like to video record the session for your assessor to watch later. Your assessor can provide you with more details at this step. Make sure you follow the instructions below and meet the timeframes allocated. If this session is not viewed in person by your assessor, you will attach proof of the meeting to Section 2 of your Project Portfolio.

Brainstorm at least four potential solutions to the workplace issue. As part of your brainstorming session, use at least two creative thinking techniques (e.g. mind-mapping and opposite thinking). Be creative and list even those ideas that seem out of the box or even crazy.

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This session should take 20 minutes.

During your brainstorming session you are required to demonstrate effective communication skills including:

· speaking clearly and concisely

· using engaging language to express your thoughts

· using non-verbal communication to assist with understanding

· asking questions to identify required information

· responding to questions as required

· using active listening techniques to confirm understanding.

After the brainstorming session, complete Section 2 of your Project Portfolio.

To complete Section 2, you need to:

· Evaluate the potential solutions against viability factors and best practice examples.

· List any practical and operational considerations relevant to the development and implementation of the solution.

· Prepare a written proposal for stakeholders and then prepare to present the proposal to them (as part of the next activity step).

You are also required to attach certain documents as part of your evidence – review the documents you need to attach as outlined in your in Section 2 of the Project Portfolio and make sure you attach these upon submission.

Arrange a meeting with relevant stakeholders to present your solution to them and seek feedback.

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This meeting may take place with classmates or your assessor may play the role of one or more stakeholders.

This can either be viewed in person by your assessor or you may like to video record the session for your assessor to watch later. Your assessor can provide you with more details at this step. Make sure you follow the instructions below and meet the timeframes allocated. If this session is not viewed in person by your assessor, you will attach proof of the meeting to Section 3 of your Project Portfolio.

Present your prepared presentation to the stakeholder(s). The purpose of the meeting is to seek feedback on your concepts/approaches, respond to questions with substantiated answers and to ensure further refinement and testing.

Take notes on the feedback you are given.

Once you have completed the meeting, you are to complete Section 3 of your portfolio that includes the feedback you have been provided with.

Your presentation can be in a form of your choice such as PowerPoint to represent the work you have completed in section two.

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This session should take 15 minutes.

During your presentation you are required to demonstrate effective communication skills including:

· speaking clearly and concisely

· using engaging language to express your thoughts

· using non-verbal communication to assist with understanding

· asking questions to identify required information

· responding to questions as required

· using active listening techniques to confirm understanding.

As you discuss ideas and concepts, express your own thoughtful and challenging opinions, as well as challenging opinions expressed by the group. You will be assessed on this.

This final part of the assessment requires you to finalise the concepts you have developed.

You are now to complete Section 3 of your Project Portfolio.

To complete Section 3, you need to:

· Document feedback according to organisational requirements. If there are no specified requirements for your chosen organisation, or if you are using the case study, use the template included in the Portfolio.

· Reflect on the methods you used to generate concepts and ideas and document ways you think you could improve this in the future

· Refine and finalise your solution (e.g. update project proposal to incorporate feedback).

Make sure you have completed all sections of your Project Portfolio, answered all questions, provided enough detail as indicated and proofread for spelling and grammar as necessary. Remember to submit all necessary attachments as indicated.

Section 1: Scoping a relevant issue

About the organisation

Provide an overview of the organisation and product/services/programs.

Briefly describe key operational processes within the organisation.

Identify at least three stakeholders (internal and external)

Describe how the stakeholders related to the organisation’s operations.

Select issue

Select one issue to focus on for the remainder of this assessment.

List all issues mentioned at the meeting

Describe the selected issue

Explain your rationale for selecting the specific issue

List any restrictions on potential solutions due to your job role or organisational policy.

Attach proof of your consultation (e.g. video, email trail to this section of the portfolio (if not already viewed in person by your assessor).

Creative thinking techniques

Identify and describe at least four creative thinking techniques that you can use to generate innovative and creative concepts to address the selected issue.

Information

Summarise any information related to your identified issue and any potential solutions. Consider:

· a list of preliminary solutions

· competitor information, including:

· competitor’s name

· products/services they offer

· whether they are already addressing the issues you identified or looking at similar opportunities

· any unique approaches they may have.

· market information

· best practice examples

· Any other relevant internal information

Factors impacting on ideas

Identify at least four factors that can be used to assess the feasibility of potential solutions.

Explain how each of your identified factors consider:

· commercial potential

· target audience/purpose

· implementation feasibility.

Note: these factors will be used to evaluate solutions in Sectio2.

Attach:

Proof of consultation (Mural Activity)

Proof of meeting (Stakeholder Meeting)

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BSBMKG621 Assessment 1 - Laneway Education Pty Ltd ABN: 91 607 441 412, RTO No: 41504, CRICOS CODE: 106200M Last updated 28/04/2022

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Section 2: Generating and evaluating solutions

Potential solutions

Describe the creative thinking techniques used at the brainstorming meeting.

Summarise the outcomes of the brainstorming session.

List at least four potential solutions to your identified issue.

Attach proof of your brainstorming session (e.g. video, screen recording of virtual meeting) to this section of the portfolio (if not already viewed in person by your assessor).

Evaluate solutions

Use the work done in Section 1 of your Project Portfolio to evaluate the viability of each potential solution.

In your evaluation, include:

· an assessment of each solution against the factors that affect viability

· a comparison of each solution with best practice approaches of similar products, process, services or programs and explain whether your ideas stand out.

Select solution

Based on the evaluation above, select one solution to present to stakeholders.

Explain your reason(s) for selecting the specific solution.

Provide at least two advantages and two disadvantages of the solution.

Practical/operational issues

Identify and describe at least three resources that are required to implement the solution.

Evaluate and discuss at least two constraints on the realisation of the solution.

Outline at least three issues and requirements to commercialise the concept.

Proposal

List the relevant stakeholders responsible for making decisions regarding the development and implementation of your solution.

Create a written proposal (e.g. using MS Word or MS PowerPoint) that may be provided to stakeholders outlining:

· The issue being addressed

· Potential solutions

· Chosen solution

· Reasons for the solution

Attach your proposal top this section of the Project Portfolio.

Presentation

Prepare to present your proposal (e.g. using MS PowerPoint) to relevant stakeholders.

Who are the stakeholders?

Attach:

Proof of Presentation

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Written proposal

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Section 3: Concept finalisation

Feedback

Person providing feedback

Action required

Responsible to follow up

Include comments

Who gave the feedback?

Action required based on feedback.

Include who is responsible to follow up the feedback/action

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Reflection

Reflect on the methods you used to generate concepts and ideas and document ways you think you could improve this in the future.

Finalisation

Refine and finalise your proposed solution taking the feedback into account.

Attach proof (e.g. modified Project Proposal document) to this section of the portfolio.

Attach:

Finalised solution

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Proof of presentation (if relevant)

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Proof of documented feedback according to organisational policy (if relevant)

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