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You have used data from the table to arrive at very well-founded, realistic and clearly explained conclusions, which relate to the market potential and overall business environments of the two countries.
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You have used data from the table to arrive at well-founded and realistic conclusions, which relate to the market potential and overall business environments of the two countries.
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You have used data from the table to arrive at some well-founded and realistic conclusions, which relate to the market potential and overall business environments of the two countries.
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You have used data from the table to arrive at conclusions. Some conclusions may not be realistic nor link clearly to the market potential and overall business environment of the two countries
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You have used data from the table but your conclusions are not well-founded and the link to market potential and overall business environments is not clear.
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Data is correct and presented as a line graph. Title, axis labels and source of data are included.
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Data is correct and presented as a line graph but title, or axis labels or source of data is missing
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Data is correct and presented as a line graph but title, axis labels and source of data are missing
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Data is incorrect OR not presented as a line graph
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You provide a very comprehensive discussion that highlights both the benefits of licensing and the disadvantages of exporting in relation to the stated business. Evidence of excellent research and use of quality references to support discussion.
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You clearly explain most of the benefits of licensing and the disadvantages of exporting in relation to the stated business. The discussion has good references support.
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You provide an average discussion on the benefits of licensing and the disadvantages of exporting. The coverage may lack sufficient consideration to the stated business and/or may have inadequate reference support.
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You provide only a very basic and/or an incomplete discussion that does not properly answer the question. Inadequate reference.
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Required discussion is either missing or incorrect. It is unclear why licensing is preferred over exporting for the stated business. No evidence of research.
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