2250 words 15 hrs and do one more copy

Woodlands Project

Assignment 1 Task Study the Woodlands case. Perform a strategy project using the method described in Figure 1 taken from Lecture 3B). You MUST use this method in your project. Present your project and outputs in a report to the client (around 2,000 words). Your client is Harry Symons.

Figure 1: Assignment Method

The primary source of information for the delivery of your project is the case description document. However, you are permitted to undertake some additional research to support your analysis. For example, you might look into environmental aspects of the project, but this extra research should not be a major focus of your work. For example, you might look into the impact of Smart Manufacturing. Your report will be evaluated as a client report. See Canvas for additional hints and tips. Tutorials will also provide support for the assignment.

Suggested Report Structure Title Page – Title, name and personal details (ID)

[NOTE: the title page of a report needs to give all the details required for administrative purposes and also sets the tone for the report.]

Exec Summary – 1 page summary of the whole report

[NOTE: the executive summary is very important; spend time on it; the normal mistake is to make the Exec Summary an introduction only; remember to summarise the findings and main message too.]

Main Body:

1. Introduction – give a little CONTEXT; explain the PURPOSE of your project; and explain the CONTENT of the report;

Woodlands Project

2. Methodology – explain your understanding of the task and your approach to the project; a project diagram which shows the steps of your analysis would be useful; 3. Analysis (Steps 1 – 4) – present your analysis of the situation; explain the logic of your analysis in a way the client can understand; use figures to show some of the outputs (for example your rich picture and your Business Model Canvas); 4. Recommendations (Step 5) – discuss the results of your analysis and generate recommendations for the business. 5. Final Remarks – summarise the main points of your project in relation to the client’s needs – i.e. so what?

Appendices – if needed, place relevant supporting technical information in appendices. Use 1 page per appendix, if possible. *Formatting: Use Calibri font size 12; default margin sizes in Word; single line spacing. Marking Criteria:

Criterion (weighting %)

<40 40-49 50-59 60-69 70-79 80+

Executive Summary (15%)

Poor summary with gaps

Limited summary with gaps

Useful summary with gaps

Clear summary with gaps

Very clear and complete summary

Exceptionally clear and complete summary

Introduction and methodology (15%)

Very limited and unclear description

Limited description with some lack of clarity

Reasonably clear description with some gaps

Clear description with a few gaps

Very clear and complete description

Exceptionally clear and complete description

Analysis (steps 1 to 4 of the method) including use of models, tools and concepts (30%)

Negligible attempts to use tools, models or concepts

Limited attempts to use tools, models or concepts

An attempt to use some tools, models or concepts but limited application

Tools, models or concepts used, with competency and detail

Tools, models or concepts identified and used, with advanced competency

Tools, models or concepts identified and used, with sophisticated application

Recommend- ations (step 5 of the method) (20%)

Very limited ideas and findings

Limited ideas and findings

A reasonably clear but limited set of ideas and findings

A reasonable set of ideas and findings of value to the client

Excellent set of ideas and findings of value to the client

Sophisticated set of ideas and findings of value to the client

Presentation and written communication (20%)

Poorly presented with poor written communica tion

Assessment may have poor presentation or be poorly written

Work is adequately presented and written communicati on is reasonable

Work is presented appropriately and written communicati on is clear

The work is professionally presented and written style is fluent and accurate

The work is professionally presented and written style is fluent, accurate and convincing