Need in 2 hours or less- definition worksheet
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BSA210_Marketing_terms.docx
Marketing Terminology
BSA210: Introduction to Marketing
Provide a definition for each term. If you copy a definition from a published source, provide an APA-formatted citation, and add to the definition with examples or further clarification in your own words.
Write a 100- to 150-word paragraph to answer the questions following each set of words.
Set A
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Terms |
Definitions (and citations, as needed) |
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1. Product |
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2. Place |
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3. Price |
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4. Promotion |
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How do these terms relate to each other?
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Set B
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Terms |
Definitions (and citations, as needed) |
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5. Segmentation |
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6. Targeting |
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7. Positioning |
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Explain the progressive use of these processes.
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Set C
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Terms |
Definitions (and citations, as needed) |
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8. Competition |
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9. Consumer |
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10. Technology |
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11. Culture |
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12. Regulations |
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What is the relationship among these terms? What is the key difference between the terms in Set C and the terms in Set A?
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Set D
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Terms |
Definitions (and citations, as needed) |
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13. Undifferentiated |
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14. Segmented |
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15. Niche |
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16. Custom (one-on-one) |
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When might a brand use each of these strategies?
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Set E
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Terms |
Definitions (and citations, as needed) |
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17. Primary Research |
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18. Secondary Research |
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When should a brand use each type of research?
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Set F
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Terms |
Definitions (and citations, as needed) |
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19. Push Marketing |
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20. Pull Marketing |
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When should a brand use each type of marketing?
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Set G
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Terms |
Definitions (and citations, as needed) |
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21. Introduction |
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22. Growth |
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23. Maturity |
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24. Decline |
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What might a brand implement when the brand is in each of these positions? What is the name of the overarching theory?
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Version 1
11/2014
Version 1
11/2014
