work sheet due 24 hrs
alexseista
BRM353_r4_loyal_customer_worksheet_week1.pdf
Retail Data Analytics for Decision Making BRM/353 Version 4
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Copyright © 2017 by University of Phoenix. All rights reserved.
University of Phoenix Material
Loyal Customer Worksheet
Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments). Cite all outside sources according to APA formatting guidelines.
1. Complete the following chart in 90- to 175- words:
Brand
Why was this brand selected?
2. Identify the four components of brand position:
1
2
3
4
3. Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.
Retail Data Analytics for Decision Making BRM/353 Version 4
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Copyright © 2017 by University of Phoenix. All rights reserved.
4. Evaluate brand equity in 90- to 175- words.
5. Identify current challenges and opportunities for the brand:
Challenges Opportunities
6. Explain in 90- to 175- words what strategies you propose for the brand based on the identified
challenges and opportunities.
Retail Data Analytics for Decision Making BRM/353 Version 4
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Copyright © 2017 by University of Phoenix. All rights reserved.
7. Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words.
Product Brand
