Porter′s Five Forces Analysis

BBA6001 Business Development and Strategy Assessment 2 –

Literature Review under exam conditions

Briefing notes for assessment 2 – 50% of the module grade

You are required to carry out a critical analysis of the theory of an

academic business model or concept. This may be extended outside

the immediate content of the BBA6001 course, however, it may be

advisable to take a model that has been presented/discussed during

the course of the BD & S course.

Examples of these include but are not limited to:

Any of Porter’s models

Competitiveness

Matrices such as Ansoff, McKinsey of BCG

Innovation

Service Quality

Benchmarking

Growth models including Mergers and Acquisitions, Franchising and Management Contracting

The Core theory/framework is to be presented and explained

(maximum of 200 words) and then critically analysed in relation to

other academic research. This may well include contradictory views or

perhaps differences in applications in differing domains or

geographical locations. Then the link from the model/concept and its

relevance to its application in the world of Hospitality and associated

Industries is to be explained. It is expected that your analysis may

result in a conclusion that justifies your position, either positive or

negative, on the model/concept.

You are permitted to take into the exam room with you:

A maximum of 5 ACADEMIC articles. These should be academic

articles from academic sources, and it is advised that these should be

from research carried into in the domain that will allow you to position

your critique in relation to its industry application. These should be

sourced from academic databases and not business sources. These

copies must not have any handwritten notes nor any highlighting.

Your 5 articles are to be handed in with your written paper, and if any

hand-written notes are found on your papers, for whatever reason,

your paper will receive a zero grade.

The ideas that you present in your literature review need to be

referenced to the sources that you supply. So, remember that if you

cite from the article itself, you can simply use the source reference

itself, e.g. (Smith & Jones, 2015). If you use a direct quote from the

source, it should have parentheses, and a page number reference to

the source, e.g. (Smith & Jones, 2015, p.386). If you use a reference

from within in the article, e.g. Porter (1985), you must reference it as

(Porter, 1985, as cited in Smith & Jones, 2015). These must then be

highlighted using the highlighter given to you in the exam room.

You are required to supply an APA reference list of your 5 sources. You

may bring this into the exam, already printed off. If you do not bring it

with you, you are required to include this in your paper. No additional

paper will be given, so this will need to be included in the 4 pages

allocated.