SWOT analysis.
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BreastandBodyoriginalSWOT.pptxSWOT - Internal Strengths
B&B is in touch with their communities and gives back whenever possible. This has allowed their business to travel far and wide by word of mouth.
B&B make women feel beautiful, sexy, pampered by their personal service and unique products.
B&B caters to all people, not just women or women with breast cancer.
They are a one stop shop for breast cancer products and services.
Most employees are certified professional bra and mastectomy/prosthetic fitters
Customer education and training (informing customers what they are doing and why they are doing it/They share their expertise) – this has created significant customer loyalty
B&B provides women with a positive and supportive atmosphere that can be unmatched by more commercialized competitors.
They help those in need no matter their financial situation.
They work with all insurances including Medicaid and Medicare
B&B works well with physicians and has a strong physician network.
SWOT – Internal Weaknesses
Lack of resources (physical/financial/human)
Their competitive advantage can be replicated (personalized fittings)
Financial Clarity - Resources are very limited and there is a major lack of financial data.
Lack of brand awareness. As far as the general population of women there is not a great awareness that B&B is a superior option for bra fitting compared to retail stores.
No coherent marketing strategy
Hard to attract employees who will be committed and stay with B&B for meager pay (Child care can be more expensive than compensation)
A lack of focus in connecting the two businesses and not being able to have a unifying vision/mission or goals/objectives.
The owner tries to do everything and can get overwhelmed.
Overly altruistic – helping others to the point of organizational failure.
Very limited online presence and no online sales
SWOT – External Opportunities
Huge growth potential.
Competitors are not personable and make the women feel like less of a person. B&B offers a place where they can feel comfortable going.
They are different from a regular Durable Medical Equipment facility because not only do they offer breasts prosthesis, but they give women a choice. Most DME places will give you a small option and say choose instead of seeing what fits.
There is a growing need for their products and services not only for women with breast cancer but for teenagers and for the male population (including transgender/transvestite).
The obesity epidemic is creating an expanding market of women with large breast sizes that would greatly benefit from personal fittings.
Very little direct competition within the breast cancer product and service niche
Potential of new legislation that includes custom breast prosthesis under Medicare.
Introduction of an online shopping platform.
Strategic alliances/partnerships - Also being able to partner with other likeminded companies could help gain exposure and help grow the revenue of the company.
Social media as a low-cost marketing platform.
SWOT – External Threats
Online competition.
An inconsistent flow of financial support. The for-profit is not currently profitable and the not-for-profit must survive on donations, there could be either a surplus or deficit in funds at any given time.
B&B is more expensive than traditional retails. Walmart is cheaper and so is Lane Bryant. Even Victoria secrets can be a little less pricey and have more inventory.
Policy changes – Medicare/Medicaid/commercial health insurance.
Small geographical service area.
Competitors are able to deliver what the customer assumes is their fit without having to come into the store.
New competition entering their market.
Potential for health providers to aggressively enter the market – seeing a greater provider emphasis on psychosocial health requirements of cancer treatment/recovery.
Potential of family (mother/daughter) conflict or disagreement causing organizational problems.
Heavy reliance of health insurance reimbursement.
