Presenting the Marketing Plan

DEVELOPING THE BRAND STRATEGY

Valerie Jackson Reed

Instructor, Perry Haan

DEVELOPING THE BRAND STRATEGY

Our brand strategy is a tremendous framework that we have used to develop and market our product in terms of uniqueness and brand specificity as compared to products from other companies. Our product name will be called Heaven mobile phone. The Heaven handset is a unique product that has multipurpose use apart from the normal communication mode. The Heaven mobile handset offers interesting features that are loved by the current tech-savvy generation (Couvelaer & Richelieu, 2015). These are

a) It provides fast speed internet ( 2G,3G, 4G internet speed)

b) It is an android phone hence its contains features that can allow it to communicate and share resources with other android sources

c) The phones has multimedia capability with excellent camera features ( 13MP front camera and 21MP back camera, high sound speaker system embedded with a double base speaker for quality music and audio play)

d) It has a high battery capacity that exceeds normal android phones. ( battery capacity for Heaven is 7500 M/ Ah capable of lasting the phone for two weeks after a single charge)

Apart from these, the heaven handset has a beautiful look with a unique model that makes it distinct compared with other handsets. The phone has an average size not too big and not too small thus resembling size and shape of IPhone 7. The phone has waterproof features meaning that one can swim with under water. Another cool creature for this product of that you can take a pic under the water using the Heaven handset. The double ultra-super camera functionality has the ability to take pictures from under the water surface without affecting the cameras features (Keller, 2013). Hence, divers can carry Heaven with them on their explorations under that water surface. The following are the features of the Heaven storage and memory features

1. Internal storage space (ROM)- 32GB

2. Ram size 4GB typical of a normal large sized laptop RAM memory

3. The processor speed clock runs at 2.5 GHz. Most smart phones have the processor speed not more than 1.8GHz but our Heaven has more than that making it more superior in terms of internet surfing speed.

The Heaven handset offers multipurpose functions that can be used to execute many activities in day to day life. Most buyers in this generation want a good phone that is beyond commination purposes. With current change in generation most of the young and middle aged adults make about 65% of their daily time surfing the internet. They are either surfing or chatting with friends, relatives and loved ones using their phone. Out phone brand has been created to sustain most of these needs features that are used by the generation tech-savvy (Keller, 2013).

Attributes of Heavens

· It provides 80 % data saver on internet use

· Comes with a double touch screen with a free screen protector

· High speed camera and can be used to take professional photos

In conclusion, Heavens handset has a couple of benefits which most people would prefer buying it to other products from other competitors. One of the major advantages is that the phone is cheap and affordable to all customers. Secondly, it is convenient because it offers more than one solution to daily activities. Finally, it is readily available in the market and anyone can access at their convenient time. In conclusion, the tagline for heavens brand is that Heavens offers unique quality services that cannot be found in other mobile handsets (Couvelaer & Richelieu, 2015).

References

Couvelaere, V., & Richelieu, A. (2015). Brand strategy in professional sports: The case of French soccer teams. European Sport Management Quartely, 5(1), 23-46.

Keller, K. (2013). Strategic brand management: Global edition. Pearson Higher Ed.