| Brand Statement Rubric - 10 pts. |
| There are no real "right" or "wrong" brand statements---just "more effective" or "less effective" brand statements. Brands should be a "work in progress" and should constantly be updated as you grow as a professional. |
| Your brand statement: | Long, strong, and healthy hair through earth's organic ingredients. |
| Pts. Possible | Pts. Earned |
| Criteria |
| 1 pt. | Does the brand statement show passion? |
| Comments |
| 1 pt. | Does the brand statement show greatest strengths? |
| Comments |
| 1 pt. | Does the brand statement show personal assets? |
| Comments |
| 1 pt. | Does the brand statement show how strengths can be applied to support passion? |
| Comments |
| 1 pt. | Does the brand statement distinguish you from the competition? |
| Comments |
| 1 pt. | Does the brand statement reflect the “real” you? Is it true? Does it avoid bragging? |
| Comments |
| 1 pt. | Would the brand statement be something that would be remembered by an employer? |
| Comments |
| 1 pt. | Does the brand statement reflect creativity? |
| Comments |
| 2 pts. | Does the brand statement reflect proper grammar and punctuation? |
| Comments |
| 10 pts. | Total | 0 |
Roma16
BrandStatementRubric012015.xlsx
