brand research report

BRAND RESEARCH

USE THIS ASSIGNMENT TO PREPARE A LIST BRANDS TO USE FOR FUTURE PROJECT REQUIREMENTS IN BUYING11

SELECT SIX BRANDS FROM AVAILABLE WEBSITES FOR E-COMMERCE , MAGAZINES AND TREND SERTVICES

MIU LIBRARY FLIPSTER, BROWNS, AMAZON FASHION, FASHION NETWORK, WGSN, WWD, VOGUE.COM, FAR FETCH, NET-A-PORTER, I NTERMIX, MODA OPERANDI, MATCHES, HARRODS, TAGWALK ACCESS ,YOOX ,SSENSE, ETC.

RESEARCH EACH COMPANY REGARDING PRODUCT LINES AND PRICE STRUCTURE

MAKE SURE THE PRICE STRUCTURE FITS YOUR AVERAGE PRICES FOR YOUR TARGET CUSTOMER

SUMMARIZE THEIR STRONGEST CLASSIFICATIONS FOR PURCHASING

SELECT TWO EDITORIAL IMAGES FOR EACH BRAND ( Horizontal or Vertical )

IINCLUDE WEBSITE ACCESS