brand analysis

RAND REPORT (2,000 words minimum, double-spaced): In order to increase intercultural knowledge, students are to work in groups of two, three or four.

Include pictures, charts and graphs where necessary. DUE DATE July 23, 2019

Please compare and contrast SodaStream(https://sodastream.com/) and FLAM Wines brands(http://flamwinery.com/). Please use the following outline as a guideline:

1. Table of Contents: Main topics and corresponding page numbers.

2. Executive Summary

3. Brand History and Profile

4. Background about the industry

5. Company’s Mission Statement

6. SWOT Analysis

A. Strength

B. Weakness

C. Opportunities

D. Threats

6. Marketing Strategies

A. Positioning

B. Branding

C. Company’s Marketing Mix

C 1. Product

C 2. Price

C 3. Place

C 4. Promotion

C 4.1. Advertising

C 4.2. Personal selling

C 4.3. Promotions

C 4.4 Public relations

7. Strategic brand management recommendations

8. References (APA style)