Final Report

Brand Profitability

Brand Profitability
Report Item	Cruiser 2.0	The Climber	Silver Bullet	Cruiser 3.0	Cruiser 4.0
Brand Revenues	475,200	241,800	945,000	489,900	392,400
- Rebates	10,800	4,650	16,900	10,650	16,400
- Cost of Goods Sold	115,130	78,971	330,500	128,412	98,517
= Gross Profit	349,270	158,179	597,600	350,838	277,483
Brand Design	0	0	0	0	0
+ Ad Design	0	0	0	0	0
+ Brand Advertising	31,062	15,000	0	22,500	31,062
+ Brand Promotions	1,500	1,500	1,500	1,500	1,500
+ Internet Marketing	3,502	10,479	0	6,077	9,231
= Expenses	36,064	26,979	1,500	30,077	41,793
Brand Profit	313,206	131,200	596,100	320,761	235,690
Profit per Unit	725	705	883	753	721
% from Brand Revenues	66	54	63	65	60
End of Worksheet