Compensation

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Brand Manager Job Description

TITLE: Brand manager

REPORTS TO: Partners

JOB PURPOSE: The brand manager manages design and production of planned marketing programs. RESPONSIBILITIES:

· Plans and conducts market research to identify opportunities for increased sales

· Maintains customer database and approves the use of internal and external mailing lists

· Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development

· Provides post-event reports, analysis, and regular status reports on marketing programs

· Plans, promotes, and executes sales meetings as well as community and goodwill events

· Helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events

· Assists in establishing strategic marketing plans to achieve corporate objectives for products and services

· Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share

· Communicates with outside advertising agencies on ongoing campaigns

· Helps manage marketing budget

· Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage

· Manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs

· Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness

QUALIFICATIONS:

· Bachelor’s degree in information systems, computer science, marketing, business, or a related field with coursework in information technology/systems

· 5+ years’ product marketing management experience in a software development technology-driven company

· 3+ years’ knowledge and experience in a marketing leadership role