strategic brand mangement

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brandindrevise.docx

1. Executive summary: Summaries the key issues raised in the report.

The article just introduced the company briefly, and the critical problem was not raised.

2. Company/Organization Selection: Explain your choice of companies and any judgements which helped you make this choice.

This part is not written.

And after referring to the global competition, there is no detailed description later.

3. Positioning

a. You should also discuss the brand structure, the depth, and width of the brand or any other aspects that you think are related to brand strategy. Please supplement

b. You should use part of every company / organization to summarize the key points. There is no key point here.

4. Positioning Comparison

You need to use related charts, tools and models to illustrate your positioning of these brand. This part is important.

5. Feedback

Please remember to focus on positioning or repositioning the brand and create maximum value for all stakeholders.

The article did not relocate the brand, did not mention how to create the best interests. The whole article just described that REF. did not analyze. There is no model. The most important thing is not to ask questions and solve problems.

And need 25 Reference please.