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BrandDescription2.docxRunning head: PXG PARSONS XTREME GOLF 0811XF DRIVER 1
PXG PARSONS XTREME GOLF 0811XF DRIVER 5
PXG (Parsons Xtreme Golf) The 0811XF Driver Comment by Jeff McNelly: No cover needed at this time…FINAL only
October 8, 2017
PXG Parsons Xtreme Golf 0811xf Driver is a well acclaimed golf club whose extreme forgiveness trait makes it harder for golfers to miss even when their swing is out of hand. In other words, with this particular club customers will find it much easier to strip their drives being that the 0811XF driver is characterized with a bigger head profile and face surface area for extreme forgiveness. What’s more, the club features a CG location that assists golfers to dynamically square up the face at impact hit much straighter and longer drives. This paper is going to give invaluable insights with respect to features of PXG PARSONS XTREME GOLF 0811XF DRIVER and ways to market it.
When the Brand Was Introduced to the Market
The PXG Parsons XTREME GOLF 0811XF Driver was introduced to the market on January 31st, 2017 at Scottsdale, Arizona in the United States of America. PXG was made when the founder of the company developed a desire to make the best golf equipment in the world. As such, it can be said that incremental innovation was never an alternative and the PXG was brought to the disposition of customers so as to surpass their expectations and bring a wind of change with respect to the manner in which golfers think about their clubs. In essence, the 0811XF Driver came to redefine the market (Hanauer & Reid, 2017).
Competition
The PXG Parsons Xtreme Golf 0811xf Driver faces a lot of competition from other players in the market. Top three competitors for the new Xtreme Forgiveness driver include the Callaway, Titleist, and TaylorMade. Since the Xtreme Golf 0811xf Driver is relatively a new model that is bound to face competition endlessly, what the company needs to do is adopt a second price mover marketing strategy. Such would make customers scramble for it upon its entry into the market being that it is of a very high quality and aids golfers to realize top performance moves. With time however, when production breaks even and sufficient profits are made, then the company can raise the prices slightly (Yin, 2017).
A Description of the Market Segmentation Involved Comment by Jeff McNelly: What is the pricing of brand you are writing about…and/or its price range? What is the pricing (and/or price range) of the competitors of the brand you are writing about? Any comparison charts available showing the brands Benefits-features? Especially if compared to competitors? …name them here Marketing involves 4 P’s. Your report should cover them ALL…outline the distinct marketing differences your brand has versus competitors…they DO NOT all offer the same marketing tactics Overall decent job…pretty close to following all of my instructions too! Where are your references? …NONE?? Section I and Section II references should all be listed at conclusion of Section II
The market segmentation currently being put into use is psychographic. I made this determination based on the discovery that maker of PXG Parsons Xtreme Golf 0811xf Driver divides its target market (prospective consumers) into segments with respect to myriad values, personality traits, interests, values, attitudes, and the way of life of said target market. This type of segmentation comes with a lot of advantages since it enables the company to get involved in the design and marketing of products in a manner that is much focused (Vamplew, 2016)
Benefits the Brand Provides and Needs the Brand Fulfills
Marketing Tactics
Currently the brand employs the following marketing tactics; product features, and pricing. The company looks to make sure that all the products are top notch so that the reception of customers. The most pronounced tactics currently utilized by the company revolve around influencing consumer behavior features, perception, attitude, and lifestyle.
Comparison to Competitors
Each current competitor of the brand and their marketing tactics resonate with and differs from my selected brand (PXG PARSONS XTREME GOLF 0811XF DRIVER) in that unlike the Xtreme Forgiveness, the competitors’ marketing tactics are based on promotion efforts and brand loyalty. PXG also tries to provide high quality golfing equipment with the use of new technology to improve precision of weighting and myriad other features (Hanauer & Reid, 2017).
Vamplew, W. (2016). Successful workers or exploited labour? Golf professionals and professional golfers in Britain 1888–1914. Sport in Society, 19(3), 400-424.
Yin, S. (2017). Local Tournament Incentives and Firm Risk.
Hanauer, M. M., & Reid, J. (2017). Valuing urban open space using the travel-cost method and the implications of measurement error. Journal of Environmental Management, 198, 50-65.
