advertising homework

brandbooks.docx

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Brand guidelines, brand books, brand standards. These are synonymous terms in the industry used to describe a prescriptive set of guidelines used by agencies provided to agencies. They are designed to help ensure consistency of messaging, maintain control over information, and even for legal reasons. Some are very formulaic and detailed, others are more creative and open to interpretation. Either way, brand guidelines help copywriters to develop messages that are consistent with the brand.

You will be assigned a brand book to review prior. On Thursday you will be put into groups to share your ideas about your assigned brand book. To prepare for class, review the brand book and submit a short write up to the drop box answering the following questions:

1. What does the brand book communicate about the organization?

2. How well does the brand book reflect what you know of the organization?

3. In what ways does the brand book inspire or restrict creative ad development and design?

4. What are the main take-aways a copywriter can take from the brand book?

5- Format: Your name, organization's name, submit as a pdf.

Destination Canada - Our personality will spark the curiosity of travelers everywhere and inspire them to visit us.

https://www.destinationcanada.com/sites/default/files/2017-05/Tools_Resources_BrandGuidelines_Jan2017_EN.pdf