Developing the Brand Strategy power point

After successfully producing Topex cleaning detergent in our company, the first thing was to analyze the environmental conditions of the product and also have a clear establishment about our target market. Having succeeded in these areas, our most crucial step was how to develop the product. The design of the new product is very important since each day new products are introduced in the market. The new focus on the new product is going to be on branding. Branding is going to strengthen our product against our competitors. Branding also normally creates a unique image on the consumer and thus the effect on their attitude about the new product is also going to change greatly (Arkansas Economic Development Commission, 2015).

Branding however is not going to be easy and it’s going to be a very complicated step for us in the marketing of Topex. Despite this step being complicated it is going to benefit us by making this company become identified. According to Blades (2014), when branding our new product, we need to consider three most important things which are, consistency where by without consistency our company will struggle to survive. Another thing that we need to consider is purpose meaning that our company must have a purpose that is intentional and functional and finally we need to focus on the emotional impact which is what help our customers to connect with us and thus we will be in a position to develop the emotion that we are going after.

To achieve a successful branding strategy, we need to come up ways of distinguishing our product from our competitors. How we are going to package Topex is going to play a very important role on attracting our buyers. We can alter the norm of packaging and use materials that will make our product to stand out from other competing products. For instance, we can go for ecofriendly packets. However, we should also avoid exaggerations as this is going to scare away our customers. Another way of distinguishing the product from the customer is offering bonuses to the buyers however we should be careful not to alter the profit margins. For instance, for a start we can have two products going for the price of one product and this is going to greatly attract the consumers (Downer, 2016)

Some of the befits and attributes that we are going to present to our buyers on the new products include: Topex is not corrosive on clothes and on the hands of the user, it is environmental friendly, it has a breaching effect that removes dirt fast thus saving on time and energy. Topex also has a strong scent that last up to 24 hours and it will therefore maintain freshness all day. Our advertising slogan for the product or the tag line is going to be, “With Topex, you have the secrets of cleaning”.

References

Arkansas Economic Development Commission. (2015). Product development. Little Rock, AR: Author.

Downer, L. (2016). Political branding strategies: Campaigning and governing in Australian politics. Houndmills, Basingstoke: Palgrave Macmillan.

In Blades, M. (2014). Advertising to children: New directions, new media.