CP_Week

Business Proposal and Oral Presentation—Social Media Plan

Objectives

For the purpose of this assignment, you are the chief information officer for the Stone Goose Company. This is your big chance to be the principle change agent in the Stone Goose Company and to propose a new social media policy to executive management. Currently, your company does not use social media for communication or marketing. You have noticed that the employees, however, are quite fond of social media.

You may use your creative imagination to determine the type of business in which Stone Goose Company is involved. Brainstorm and propose ideas that will help the business improve operational efficiencies, save money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and enhance brand image.

Expect resistance and garner enough evidence to persuade your audience to implement your ideas. You will need to include external research to support your claims. Week 4's Oral Presentation should convince Stone Goose Company's executive management that it needs a social media policy and that you should be given this assignment. Week 7's Business Proposal should present the key items that need to be included in the social media policy, and why.

Assignments such as this help you to develop business-oriented communication skills and give you the opportunity to practice developing an integrated business strategy for this fictional company. This activity will make the course come alive through the application of the principles from the textbook, course materials, and discussions.

Guidelines

· Persuade a business audience to accept your ideas.

· Create logical, well supported arguments by linking evidence to your claims.

· Develop an organizational structure that is easy to understand and follow.

· Adapt your ideas to a specific audience.  Anticipate and address their concerns.

· Adjust your messages for communication mediums: a written proposal and an oral presentation.

· Use APA Guidelines

Grading Rubrics

Week 4: Oral Presentation

	Points Possible	Criterian and Point Range
Slide Content	40	0-9	10-19	20-29	30-40
		Overall, a sloppy and incomplete effort. It is not appropriate for presentation.	Premise and organization of the presentation needs improvement. Evidence for your arguments is not believable. There were too few slides.	Video shows good strategy and organization. Evidence is somewhat convincing. 8-9 slides.	Video presentation shows sound strategy and excellent organization; valid evidence should be given for your arguments; slide show should be 10 to 15 slides.
Oral Delivery	30	0-6	7-13	14-21	22-30
		Overall, a weak and non-rehearsed oral delivery.	Oral presentation needed more work and rehearsal. Not very convincing.	Delivery, pace, volume, energy and enthusiasm could be improved. Delivery time was less than 10 minutes long.	Delivery shows appropriate pace, volume, energy and enthusiasm. Delivery time should be between 8–10 minutes long.
Slide and Format Design	30	0-6	7-13	14-21	22-30
		Slide design is inappropriate or almost non-existent.	Two or more errors are noticeable in the slides. Design lacked creativity.	Slides are pretty good but could use more visual appeal.	Format should be consistent and professional; creative but realistic use of communication tools.

Oral Presentation

· Narrated PowerPoint, or any other appropriate video technology is required

· Your oral presentation should be between 8–10 minutes long

· The first slide should be a title slide that includes the following:

· Title of presentation

· Student's name

· Course name and number

· Instructor's name

· Date submitted

· Each slide must have a clear and meaningful title

· All slides should abide by the 6x6 rule of content. That is, no slide should have more than six bullet points with six words on each line

· No complete sentences on slides

· A good presentation should have an appealing and eye catching background. Be sure to use a consistent and professional presentation theme

· Your text must follow a logical time line from beginning to end

· You should use no more than two different fonts. Slides should be consistent throughout the presentation, including format and font size

· Adding meaningful graphics to your slides helps to keep the audience engaged while you are presenting, but avoid using too much animation or any audio clips that do not supplement your presentation appropriately

· References should be listed on your final slide. Your presentation should use at least three scholarly references