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Disc. Board No. 4 - Establishing Company Direction: Developing Strategy, Vision, Objectives (i.e., Crafting a Strategy)

 

Hi, all!

 

Now onto the "mission statement" of the firm, which could be a for-profit, not-for-profit, governmental, educational, etc.  In short, the mission statement states:

 

• Who we are?

• What we do?

• Where we are now?

• And, (hopefully), where we are going!

 

But, a long-term course of action is really the "vision" of  where we want to be . The mission is current; the vision is the future! How do you get from a "mission" to a "vision?" What changes are occurring in the market where we operate? What new (or different) customer needs should we satisfy? Do we “create” a need? What new (different) buyer segments should we be concentrating on? How do you communicate the "strategic vision"? How do you let employees know that they are, for example, "building a cathedral," instead of just "laying stones"??? Is the “mission statement” motivational?? Is the “vision statement” more motivational??

 

For this "thread," do a little research on the Internet (e.g., Google, Yahoo, etc.) and find the "mission statements" of some companies. Note the ones which are good -- and the ones which are lousy. Why were the good ones good? And, why were the bad ones lousy??? Then "agree" and "disagree" with each other! (Of course, be professional!)

See how the “mission” and the “vision”  DRIVE  the company! Or, does it "crash"? ;-)

 

Take a piece of this one and run with it!

Remember to use Google, Yahoo, etc. to get examples!

 

Now, look through Chapter 2 (“Charting a Company’s Direction: Vision and Mission, Objectives, and Strategy”) and, even Chapter 9 (“Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy”) and, once again,  to earn a “B,”  submit  two (2)  “substantive" posts and submit  two (2)  "responsive" posts (commenting, substantially, on your classmates comments), by  Tuesday, July 27, 2021 at 11:59 p.m.    To earn an “A,” do better than this! ;-)