assignment

BUSINESS PLAN

OWNERS:

Business Name:

Address:

City, State, ZIP:

Telephone:

Cell Phone:

Fax:

Email:

I. TABLE OF CONTENTS

I. Table of Contents [page 1]

II. Executive Summary [page X]

III. Business Description [page X]

IV. Market Analysis [page X]

V. Marketing Plan [page X]

VI. Operations and Management Strategy [page X]

VII. Competitive Analysis [page X]

VIII. Development Plan [page X]

IX. Financial Statements [page X]

X. Attachments [page X]

II. EXECUTIVE SUMMARY

{Name of store} will be a boutique shop for {women’s clothing, children’s clothing, vintage jewelry, handmade items, etc.}. We will {sell, buy} products such as {type of product you will buy and/or sell}, providing our customers with excellent service and quality items. We hope to be a specialty shop for {the product}, making us unique to the marketplace.

Our customers will be {kind of customer to whom you will market your goods} in {type of environment your store will offer, along with what kind of employees will be there to help}.

We are seeking {money amount} for {purposes for the funds}. We believe we will be profitable within {amount of time} because the store will {what you intend to do with the store to ensure the profit}.

III. BUSINESS DESCRIPTION

We are in the retail business, and we will be {selling and/or buying product}. We know that {the product} is something people will always need, and we will be able to offer that product at an affordable price because {reasons your product can be reasonably priced}.

Our goal is to {state your business goal(s)}, and we will do this with {specific ways you will reach those goals}. Our business philosophy is {give your philosophy or mission statement}, and we know that we can honor that philosophy by {state some concrete things that will help you live by the philosophy}.

Part of our appeal will be our boutique atmosphere, which we will foster by {what will make your store feel like an independent, boutique-style retail environment}.

We will be able to compete in this marketplace because {reasons you will stand out from the crowd} and because we will market to a certain kind of customer who wants {what you offer that other stores in the area don’t}.

We are setting up our store as {legal setup, such as LLC, sole proprietorship, etc.}.

IV. MARKET ANALYSIS

{Explain here whether there is competition near you. If there isn’t, explain that your business will offer something no one else does; if there is competition, explain why you will be better}

Our prices will be {more than, less than, equal to} the competition, and we believe they are set up perfectly because {why your prices are what they are}.

The employees we {intend to hire or have already hired} are some of the best in the business. {Talk about what your employees offer, such as excellent knowledge of your product, strong sales techniques, etc.}.

We are attaching {marketing materials, brochures, etc.} to give you an indication of {something that proves your store will do well}.

V. MARKETING PLAN

We believe that {name of store} will have the image of {kind of image you expect your store to project}. Because we intend for our customers to be {type of clients you will be seeking}, we will be marketing our new store in the following ways: {here is where you detail your marketing strategy, including a timeline, your advertising budget, and any charts, graphs or information you have to add to your description}.

The market for our products is {describe what the market is doing in your area}, and because of that we believe we can {how your store will deal with the good or bad in the market, and any changes that may be coming in the market}.

We have set our prices based on the current market, and they are {list of basic prices for your products, with indication that these prices can change in your particular business}. We believe they are competitive because {methodology behind setting your prices; may include solid statistics and figures to further back up your plan}.

VI. OPERATIONS AND MANAGEMENT

{Name of store} will be located at {address and/or area of store’s location}, because {reasons for being located there}. The parking situation at our location is {describe the parking}.

We will sell our product from this location. We {do/do not} or will/will not} have a web-based business. {If you don’t, explain if/when you will be starting that}. We will have {number} employees, including {detail the types of employees you will have}.

We will also have {describe your management team here}.

There are things we will need in the initial startup, including {list of inventory and equipment you will have to purchase, such as your product, displays for the product, cash registers, etc.}

{Note here whether you have a location. If you do, state what it will take to get it in working order; if you don’t, explain your plan for securing a location}

We expect our products to {details about how you expect the product to sell, including research that explains why you believe this}. Our forecast for {amount of time} is {explain your financial forecast} and we will get there by {what you will do to make your forecast a reality}.

VII. COMPETITIVE ANALYSIS

{Name of store} faces competition from {names of other stores that will be your direct competitors}.

{Here you detail any information you have on the competition, including sales figures and any other statistics that would be relevant to your store’s chances.}

Customers choose {the competitors} because {reasons why these competitors have business}. We believe {name of store} can offer an alternative because {reasons why your store will be the better choice for customers}.

VIII. DEVELOPMENT PLAN

We will begin our marketing plan {date} with {type of marketing that you will roll out initially}, with the intention of spending {amount of time} on marketing before officially opening {date}.

Prior to opening, we will spend {amount of time} purchasing equipment and setting up our space. Our location is {non-existent, ready, not ready, in need of work} and we will {refurbish, remodel, work on it in some way, etc.} for {amount of time}, spending an estimated {amount of the funds needed to get the location in order}. The equipment will be an estimated {amount of money you will spend on everything that goes inside the location}.

We have {amount of money you already have, if any}, and with the money we receive from investors, we will {explain how you will you use the money you receive}.

Our goal is to {forecast when you expect to be profitable, and how you will get there}. In {amount of time} we will {indicate where you intend to be in a year, five years, even ten years}.

IX. FINANCIAL STATEMENTS

{Put all the owners’ personal financial information here, as well as a list of any investments, loans, or lines of credit you have already received for the business}

X. ATTACHMENTS

{Attach anything here that you have referenced in the outline. This includes graphs, logos, detailed market and competitive analysis, financial statements, and anything else you think would be important to a potential investor or lender}