Leadership and Management

In this section, fill in a summary of the project with which this communication plan is associated.

· Summarise the project and why it is being undertaken

· Describe how it relates to overall organisational operations and goals

· Provide an overall timeline

· List the relevant schedules and milestones here. Also, include information such as the budget as it affects the communications plan, and key partners in planning the project.

You also will want to include information such as competitors, media coverage, and political climate if any of these factors apply to your project.

This section should be concise. Just enough information will be covered here to get the point across.

Describe the benefits of the proposed change that you will communicate as part of your plan.

Here, you will insert your stakeholder analysis. Use the model below describing stakeholder level of interest and influence to fill in the following stakeholder analysis matrix.

Keep Satisfied

Manage Closely

Keep Informed

Monitor Minimum Effort

Low influence/Low interest

High interest/Low influence

High interest/High influence

High influence/Low interest

High

High

Low

Level of influence

Level of interest

· Provide balanced and objective information

· Limited monitoring and management

· Ensure needs and concerns are understood and considered

· Obtain feedback on alternatives and/or decisions

· Partner with on each aspect of the decision

· Potential decision-making authority

· Obtain feedback on alternatives and/or decisions

Stakeholder Analysis Matrix:

(student to identify the stakeholders and insert in the box)

List the objectives of your communication plan. Do you want to increase collaboration? Do you need to keep investors informed? List and detail all goals in this section.

Here, you will include information about how day-to-day communications will happen. Information in this section should include how to update status of tasks, communicate issues, and conduct meeting agenda items. Anything that would be within the ideal functioning of your project will be included here.

The following table identifies the communications routine requirements for the project.

Student to complete the table.

Discuss how to keep relevant stakeholders informed as to the budget of the project vs. the actual cost of the project.

Describe how you will communicate when things go unexpectedly. Who needs to be informed? When? Where? How?

In this section you will discuss factors including the percentage of the project budget that will be directed toward facilitating communication and what to do in cases of budget over spend.

DOCUMENT APPROVED BY: _________________________

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