Angelina May Business Operation System

Content

Approx No of Words

Weightage

1

Using the specific operations performance objectives, it can be argued that NTUC is focussed on satisfying its customers’ requirements for fast and dependable services at a reasonable market price, through strategic partnerships that assist its customers to improve the services they offer. Specifically you should:

· Draw Rich Picture of existing process (MUST be hand drawn)

· Outline the essential components for effective business operations management (creating value for the customer for NTUC’s operation within Singapore

· Use a soft systems methodology to evaluate the issues NTUC might face if they decide to introduce hybrid facilities to allow their customers to continue order goods online and have these delivered to the door. Support your discussion with appropriate business operations models (i.e. operation strategy performance (priorities) model, customer value, the service gap model, four V’s profile, etc)

· You should compare and contrast different models used by the sector in which NTUC operates and recommend appropriate solutions to continue being competitive in the market, makes easier for customers to select and buy their products (issues to consider centralised/decentralised inventory and delivery chain, customer value chain, cost implications, sustainability, etc)

· With reference to the parcel conundrum, (http://www.bbc.com/news/magazine-18709348) recommend how NTUC should respond to this conundrum (keeping in mind the possible technological and environmental (CO2 impact)

2000

35%

2

For the new system, you should include Root Definition, CATWOE and produce a detailed “Rich Picture” (MUST be hand drawn) to fully illustrate your answer. Your Rich Picture must indicate the problems as well as the resuts.

NA

25%

3

Discuss how the managers would turn performance objectives into operations priorities and the resources that would be necessary for effective implementation of the new process.

Using a Balanced Scorecard, discuss how the business performance can be measured post implementation (refer to the last three years of company annual reports and any other relevant data for improvement and target trends for NTUC).

1000

30%

Writing Style

The writing style is important. You must show good research trail. Consult many sources and give precise references. Finally, beware of passages that look like, or lead to plagiarism. Appendices are not treated as part of your word count. Organize your reference list alphabetically.

10%