Marketing Book review assignment

MKT 510 Marketing Management

The Book Review

Worth 15%

In this assignment I want you to be exposed to marketing related books and as one of the learning outcomes of our course, to able to review and critique a marketing related book.

BOOK: Hooked How to Build Habit-Forming Products

Requirements:

Part A (10%)

1- Write a review/summary of the book. In the review include

a. How the book is structured?

b. A brief summary of the book

c. Frameworks/concepts used (include a figure as applicable).

d. Provide at least 2 to 5 good examples.

e. Most interesting quotes and insights in the book.

2- Write a critique of the book.

a. What did you like most about the book? Why?

b. What do you disagree with Author on? Why? If you don’t disagree, what would you add/what did the Author miss perhaps? Or what needs more clarification? Be specific. We need around 1 page here.

3- Provide at least one critique of the book that was published in a known media outlet (not Goodreads or a blog unless approved). Provide a summary of this critique, do you agree or disagree with it? why? Include the actual media critique in the Appendix.

4- Provide a proper reference section with citations (this would include, the book, the critique and any other reference applicable). Use APA.

5- Add an Appendix section in your report and include the following:

a. The table of contents of the book. (you can add a scanned copy)

b. Share your thoughts on the book on Goodreads.com (you need to create an account)

c. Book Media Critique

d. Any other related material.

4

Saleh Alshebil: MKT510-Book Review