Business Strategy

On this page, you will find information, resources and links that may assist you with your assessment. Feel free to include the data highlighted here in your assessment, but you are reminded that you are expected to go well beyond what is included here and find your own data.

Remember, all sources of information that you use in your assessment should be referenced as per the  RMIT Harvard style of referencing (Links to an external site.) . 

· Gebicki, Michael. ‘A Two-Airline Country: Why It’s so Hard to Start a New Airline in Australia’. Traveller, 20 Dec. 2021,  https://www.traveller.com.au/bonza-airline-launch-why-its-so-hard-to-launch-an-independent-airline-in-australia-h20p4d (Links to an external site.) .

· ‘An Economic Analysis of the Low-Cost Airline Industry’. Investopedia,  https://www.investopedia.com/articles/investing/022916/economic-analysis-lowcost-airline-industry-luvdal.asp (Links to an external site.) . Accessed 9 Dec. 2021.

· ‘Aviation’. National Industry Insights Report, 18 Jan. 2018,  https://nationalindustryinsights.aisc.net.au/industries/transport/aviation (Links to an external site.) .

· Baird, Lucas. ‘Bonza to Fly Eight Jets, Looking for 40 Routes’. Australian Financial Review, 12 Sept. 2021, p. 19,  http://digitaleditions.smedia.com.au/afr-todays-paper/Default.aspx (Links to an external site.) . (login required through the RMIT University Library)

· Bilotkach, Volodymyr. ‘The Airline Industry Hasn’t Collapsed, but That’s the Only Good News for Overseas Travel’. The Conversation,  http://theconversation.com/the-airline-industry-hasnt-collapsed-but-thats-the-only-good-news-for-overseas-travel-158867 (Links to an external site.) . Accessed 9 Dec. 2021.

· Bonza Airline to Launch in Australia.  https://www.theage.com.au/national/bonza-airline-to-launch-in-australia-20211013-p58zqy.html (Links to an external site.) . Accessed 9 Dec. 2021.

· ‘Bonza Airlines’. Bonza,  https://www.flybonza.com (Links to an external site.) . Accessed 9 Dec. 2021.

· Bonza Aviation - 777 Partners: Global Reach. Long-Term Value.  https://www.777part.com/portfolio/bonza-aviation/ (Links to an external site.) . Accessed 9 Dec. 2021.

· ‘Budget Airline, Bonza, Is Coming Soon!’ Whirlpool Forums, 10 Dec. 2021,  https://forums.whirlpool.net.au/archive/92460y44 (Links to an external site.) .

· Creedy, Steve. ‘Airports Urged to Say “You Beauty” to Bonza’. Airline Ratings, 3 Nov. 2021,  https://www.airlineratings.com/news/airports-say-bewdy-to-bonza/ (Links to an external site.) .

· Department of Infrastructure, Transport, Regional Development and Communications. The Future of Australia’s Aviation Sector.  https://www.infrastructure.gov.au/infrastructure-transport-vehicles/aviation/future-australias-aviation-sector (Links to an external site.) . Accessed 9 Dec. 2021.

· Dowling, Hannah. ‘EXCLUSIVE: BONZA SAYS RIVALS WON’T BE ABLE TO COMPETE ON ITS ROUTES’. Australian Aviation, July 2021,  https://australianaviation.com.au/2021/12/exclusive-bonza-says-rivals-wont-be-able-to-compete-on-its-routes/ (Links to an external site.) .

· Hatch, Patrick. ‘Why Budget Start-up Bonza Sees Room for Another Airline in Australia’. The Sydney Morning Herald, 29 Nov. 2021,  https://www.smh.com.au/business/companies/why-budget-start-up-bonza-sees-room-for-another-airline-in-australia-20211125-p59c93.html (Links to an external site.) .

· ‘Joyce Says Qantas Will “Defend Our Turf” against Bonza’. Australian Aviation,https://australianaviation.com.au/2021/12/joyce-says-qantas-will-go-to-war-with-bonza/ (Links to an external site.). Accessed 9 Dec. 2021.

· ‘New Aussie Airline Issues One Last Call to Airports before Finalising Network’. Travel Weekly,  https://www.travelweekly.com.au/article/new-aussie-airline-issues-one-last-call-to-airports-before-finalising-network/ (Links to an external site.) . Accessed 9 Dec. 2021.

· ‘New Budget Airline Bonza Eyes a Hungry Cut Price Domestic Market with Planned 2022 Launch’. ABC News, 12 Oct. 2021,  https://www.abc.net.au/news/2021-10-12/bonza-new-domestic-airline-budget-flights-2022/100532234 (Links to an external site.) .

· ‘New Budget Airline “Bonza” to Target “Ignored” Routes’. Sky News Newsday, 12 Aug. 2021,  https://www.skynews.com.au/business/markets/new-budget-airline-bonza-to-target-ignored-routes/video/04f9d7805e8186fa21b1c0d687ef1abe (Links to an external site.) .

· ‘Rex’s Deputy Chairman Claims, Bonza Is Doomed to Fail’. Travel Daily, 15 Nov. 2021,  https://www.traveldailymedia.com/rexs-deputy-chairman-claims-bonza-is-doomed-to-fail/ (Links to an external site.) .

· The Department of Infrastructure, Transport, Regional Development and Communications. Australian Domestic Airline Activity—Time Series. 23 Nov. 2021.

· ‘Tim Jordan’. LinkedIn,  https://www.linkedin.com/in/tim-jordan-901b0b12/?originalSubdomain=au (Links to an external site.) . Accessed 9 Dec. 2021.

· Why Australia May Be Too Small for Bonza Airline. 17 Nov. 2021,https://www.9news.com.au/national/bonza-airline-why-aviation-expert-says-australia-not-ready-for-another-carrier/9df96811-167e-4266-aa77-7dbcdbfa8f6f (Links to an external site.).

· Why The Airline Business Is Broken. CNBC, 2021,  https://www.youtube.com/watch?v=Mj8WZLtqo7Q (Links to an external site.) .

· writer, TM staff. ‘Bonza Appoints Key People with Thousands Keen on Jobs with the Airline’. Travel Monitor, 29 Nov. 2021,  https://www.travelmonitor.com.au/category/news/todays-news/bonza-appoints-key-people-with-thousands-keen-on-jobs-with-the-airline/ (Links to an external site.) .

· Youl, Tom.  Domestic Airlines in Australia   Download Domestic Airlines in Australia. UA Industry (ANZIC) Report, I4902, IBIS World, 2020, p. 52.