Behavior Modification Program
Chapter 1
Introduction to
Behavior Modification
© 2016 Cengage Learning: All Rights Reserved
© 2016 Cengage Learning: All Rights Reserved
Behavior Modification
The applied science and professional practice concerned with analyzing and modifying human behavior
Synonymous with Applied Behavior Analysis
© 2016 Cengage Learning: All Rights Reserved
© 2016 Cengage Learning: All Rights Reserved
Characteristics of Behavior
1. Involves an individual’s actions not labels
2. Involves measurable dimensions
- frequency - duration
- intensity - latency
3. Can be observed, described, and recorded
4. Has an impact on the environment (physical or social)
5. Behavior is lawful
6. May be overt or covert
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© 2016 Cengage Learning: All Rights Reserved
Characteristics of Behavior Modification
1. Focus on behavior
- behavioral excesses or deficits
2. Guided by the theory and philosophy of behaviorism
3. Based on basic behavioral principles
4. Emphasis on current environmental events - antecedents and consequences
5. Procedures are clearly described
6. Measurement of behavior change - immediate and long term
7. No emphasis on the past
8. Rejection of underlying causes - explanatory fictions - similarities between the medical model and the behavioral model
9. Treatment implemented by people in everyday life
© 2016 Cengage Learning: All Rights Reserved
© 2016 Cengage Learning: All Rights Reserved
Common Misconceptions
About Behavior Modification
- Relies on punishment
- Uses bribes
- Simplistic
- Ignores the real causes of behavior, just treats the symptoms
- Leads to people controlling each other
- Ruins intrinsic motivation
- Makes people dependent on external incentives
- Dehumanizes people
- It only works with kids and individuals with disabilities
© 2016 Cengage Learning: All Rights Reserved
© 2016 Cengage Learning: All Rights Reserved
Historical Roots of Behavior Modification
1911 Thorndike - Animal Intelligence (law of effect)
1924 Watson - Behaviorism
1927 Pavlov - Conditioned Reflexes
1930’s Skinner - Basic research on behavioral principles
- 40’s
1938 Skinner - Behavior of Organisms
1950's Behavior modification with humans
1953 Skinner - Science and Human Behavior
1957 Skinner – Verbal Behavior
1958 Journal of the Experimental Analysis of Behavior
1963 Behaviour Research and Therapy (journal)
© 2016 Cengage Learning: All Rights Reserved
© 2016 Cengage Learning: All Rights Reserved
Historical Roots of
Behavior Modification, con’t
1966 Assoc. for Advancement of Behavior Therapy
1968 Journal of Applied Behavior Analysis (Baer, Wolf, & Risley, 1968)
1970 Behavior Therapy (journal)
1970 Journal of Behavior Therapy and Experimental Psychiatry
1977 Behavior Modification (journal)
1978 The Behavior Analyst (journal)
1978 Association for Behavior Analysis
1980- Continued research (basic and applied)
2000’s Functional approach
Certification in behavior analysis
© 2016 Cengage Learning: All Rights Reserved
© 2016 Cengage Learning: All Rights Reserved
Evolution of Behavior Modification and Applied Behavior Analysis
- Basic demonstrations of environmental influences on behavior (with lab animals then people)
- Development of treatments primarily consisting of reinforcement and/or punishment
- Development of treatment packages
- Development and refinement of functional assessment/functional analysis
- Functional approach to assessment and intervention
- Wide range of applications and refinements
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© 2016 Cengage Learning: All Rights Reserved
Areas of Application
- Developmental disabilities
- Mental illness
- Education and special education
- Rehabilitation
- Community psychology
- Clinical/counseling psychology
- Business, industry, and human services
- Self-management
- Child behavior management
- Prevention
- Sports performance
- Health-related behaviors
- Gerontology
© 2016 Cengage Learning: All Rights Reserved
© 2016 Cengage Learning: All Rights Reserved
Professional Practice,
Certification, and Ethics
- Evolution of behavior modification into a profession
- The development of certification by the BACB
- Ethical guidelines to govern the practice and protect consumers
© 2016 Cengage Learning: All Rights Reserved
© 2016 Cengage Learning: All Rights Reserved