Tool Analysis Research Paper

Donetello Kelley

BMGT 495 6381

Dr. Morgan

Introduction

(The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper.  This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.  Write the introduction last to ensure all of the main points are covered.)

Industry Analysis

(Perform a Porter's Five Forces analysis on the organization's industry and the focal company in particular.  The industry is the global industry.  Use the course material to identify the five forces and what components make up each force. The analysis of each force must clearly discuss ‘why and how’ and conclude with the effect of the given force on the fortunes of the industry (industry profitability) and/or industry dynamics; that is whether the effect of the force on the industry is weak/modest/average/moderate or strong/severe and also on the focal company.  You may not use a Porter's Five Forces analysis that is already completed and available on the Internet.  A zero will result if used as the analysis has to be the result of your research and your own development.)

Competitive Analysis

Competitive Analysis

(Perform a Competitive Analysis using the focal company’s closest three competitors plus the selected company.  Analyze the competition's products and services explaining features, value, targets, etc.  What are the competition's strengths and weaknesses and what is the market outlook for the competition?)

Key Success Factors

(Identify and discuss at least eight (8) key success factors (critical success factors).  Each industry has different key success factors so make sure the success factors fit the industry.  Review the Competitive Profile Matrix Example under week 3 Content for clarification.)

Competitive Profile Matrix (CPM)

(Develop a Competitor Profile Matrix (CPM).  Explain how you developed the matrix.  Make sure to support your reasoning.) 

Partial SWOT Analysis 

A SWOT analysis is a tool used to assess the strengths and weaknesses (internal environment) and the opportunities and threats (external environment) of an organization.  You will complete a partial SWOT analysis only completing an analysis on the OT (Opportunities and Threats).  The information presented is not based on your beliefs but on fact-based, data-driven information.  The items used in the OT are factors that are affecting or might affect the focal company or those companies within the identified industry.

You may not use a SWOT analysis that is already completed and available on the Internet.  A zero will result if used as the analysis has to be the result of your research and your own development.  NOTE:  A matrix is a table.  It is not an analysis.

(Develop an OT table using your research to identify at least five (5) opportunities and five (5) threats that influence the industry and the focal company.  Make sure to cite the elements within the table.) 

(Perform an OT analysis (separate from SWOT table).)

External Factor Evaluation (EFE) Analysis

The External Factor Evaluation (EFE) matrix will allow you to use the information from the industry analysis and the competitive analysis to assess whether the focal company is able to effectively take advantage of existing opportunities while minimizing the identified external threats that will help you formulate new strategies and policies.  You will use the opportunities and threats from the OT analysis.

(Using the information gathered for the OT analysis, develop an EFE matrix using five (5) opportunities and five (5) threats.) 

(Discuss how you developed the EFE matrix and the outcome.  Make sure to support your reasoning.)

Conclusion

(Create a concluding paragraph.  The Conclusion is intended to emphasize the purpose/significance of the analysis, emphasize the significance/consequence of findings, and indicate the wider applications that are derived from the main points of the project’s requirements.  You will draw conclusions about the findings of the external environment analysis.)

References

(The reference page is on a separate page from the report. The reference page is completed according to APA with each reference left-justified with hanging indentation for subsequent lines. References are completed in alphabetical order. Please see the module, Learn to Use APA to ensure references are in APA format.)