Company Vision and Mission Statement

Week 3: Exercise 2

This is the second of three exercises that you will be completing.

This exercise represents very little research from the Internet so you will be focusing on the course material to complete this exercise.

Scenarios:

With the selection of a new Executive Director for Infant Formula Division within Biotech, it is time for to look at how the new division will function within Biotech. There will be many factors for the Director to consider while planning the future, to include both short and long term plans. Biotech will need to begin the process of establishing a strategy for the division specifying goals and objectives to follow to succeed early in the project. However, Biotech needs to understand that nothing is possible without the proper personnel in place to see this strategy to fruition.

Expert Foods Consultants has been retained to continue its partnership with Biotech working on the Infant Formula Division but instead of working with Melanie, will now assist the new Director. As the team lead, you will be traveling extensively with the new Director to the other major divisions spending time directly with the directors and getting to know their strategies for maintaining a well-oiled group while meeting the mission and vision.

Getting to know Biotech’s leadership teams will be critical as well as doing so will allow the Expert Foods consultants to help with the vetting of potential leaders. The new Infant Formula Director has asked you to help identify the types of leadership qualities the organization will need to have in place to help the new division align with the mission and vision of the organization as well as Melanie’s desire for a more sustainable future by being an environmentally and human friendly company.

There are several elements that result from the planning stage, one of which is the development of long-term goals. Long-term goals are set by the owners, leaders or upper management depending on the structure, size or type of organization. Long-term goals reflect the big-picture goals and objectives are directly related to the purpose and vision that the leaders and owners develop. In today’s change-dominated business environment long-term goals are set to be accomplished in 2-3 years’ time as opposed to the previous century’s 5-10 years.

Long-term goals are often created through planning and strategizing. The process begins with the vision and mission of the business. To understand the concepts of vision and mission and role of each in the planning process, you will take the role of the leader and formulate the vision and mission of an organization.

 With the addition of a new division and, more importantly, a new product line senior leadership has determined that the current Mission and Vision statements

may not be as relevant as they once were. Max has tasked you as the team lead from Expert Foods Consultants to present a more relevant Mission and Vision statement to reflect Biotech’s growing presence but also its desire to be a leader in sustainability and green products.

Current Company Vision: To help provide everyone with the healthiest life possible in the most natural of ways.

Current Mission: To develop products that are safe, effective, affordable and natural with the customer’s health always their primary goal.

Exercise Instructions:

For this exercise, you will act as the group lead from Expert Foods Consultants, assigned to Biotech’s. You will put together a preliminary document so your team can review prior to passing along to Biotech. The preliminary document is a detailed Word document or rft document that presents your ideas and explains your ideas and reasoning that will use the course material to supporting the ideas and reasoning. You will be using the course material to support your ideas.

Due Date: Week 3 - Saturday 11:59 p.m. eastern time.

Leadership Elements

Write one paragraph for each statement below:

 Define leadership and explain the difference between leading and managing. Support the reasoning with the course material.

 Explain what leadership styles will best fit with the new director’s style of leadership; a multi-cultural workforce; and the goal of having a sustainable, green, and human friendly product line on the forefront of innovation within the infant formula industry. Remember, to use the course material to support the ideas and reasoning. You will not be using external source materials.

Mission and Vision Statements

 Construct a more relevant Mission statement and Vision statement to reflect Biotech’s growing presence but also its desire to be a leader in sustainability and green products.

 In a separate paragraph, explain the reasoning for the changes made to the mission statement and vision statement. Use the course material to support the reason. Do not use external source material.

How to Set Up the Exercise

Create a Word or Rich Text Format (RTF) document, which requires double spacing. Use Arial, 12-point font. You will cite within the document and provide a reference list on a separate page.

Provide a title page and a reference list on a separate page.

Create an introductory paragraph explaining what you had put together so your team has a clear understanding of what you have done and why you have done so.

**Do not copy the question and present in a question/answer format.

Submit the Exercise in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student's final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor).

Completing the Exercise

In order to complete this Exercise, you will want to first read the module, Learn How to Support What You Write, as this assignment requires you to use the course readings and research to support what you write. Also,

 Read and use the grading rubric while completing the exercise to ensure all requirements are met that will lead to the highest possible grade.

 Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and- third-person.

 Contractions are not used in business writing, so do not use them.

 Paraphrase and do not use direct quotation marks. Paraphrase means you do not use more than four consecutive words from a source document. Instead put a passage from a source document into your own words and attribute the passage to the source document. Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa. You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material

will not be included in the grade and could lead to allegations of academic dishonesty.

 You are expected to use the case scenarios and weekly course material to develop the analysis and support the reasoning. There should be a robust use of the course material along with thorough analysis of potential location information. Material used from a source document must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.

 Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.

 You may not use books in completing this exercise unless part of the course material. Also, do not use a dictionary or Wikipedia.

 Provide the page or paragraph number in every in-text citation presented. If the eBook does not have pages, provide the chapter title and topic heading. If using a video, provide the minutes and second of the cited material.

Self-Plagiarism: Self-plagiarism is the act of reusing significant, identical or nearly identical portions of one's own work. You cannot re-use any portion of a paper or other graded work that was submitted to another class even if you are retaking this course. You also will not reuse any portion of previously submitted work in this class. A zero will be assigned to the assignment if self-plagiarized. Faculty do not have the discretion to accept self-plagiarized work.

Grading Rubric

Above Average Sufficient Developing Needs Improvement

Failure

Leading and

Managing

1.19 points

Thoroughly

and correctly

defines

1.0115 points

Correctly

defines

leadership and

0.8925 points

Attempts to

define

leadership and

0.7735 points

Incorrectly define

leadership

0 points

Little to no attempt to

define

leadership and

the difference

between

leading and

managing

using the

course material

to support the

ideas,

reasoning and

conclusions

made.

(1.071 - 1.19)

explain the

difference

between

leading and

managing

using course

material to

support the

reasoning and

conclusions

made; needs

clarity or some

development;

not thorough

enough.

(0.952 - 1.070)

explain the

difference

between

leading and

managing. and

attempts to use

course material

to support the

reasoning and

conclusions

but significant

clarity or

development is

needed.

(0.833 - 0.951)

and attempts to

differentiate between

leading and managing using the course

material to support the reasoning

and conclusions; missing key information making a

weak presentation.

(0.714 - 0.832)

leadership or does not

differentiate between

leading and managing.

(0 - 0.713)

Leadership

Styles

1.33 points

Thoroughly

and correctly

explains what

leadership

styles will best

fit the new

director's style

of leadership;

a multi-

cultural

workforce,

and the goal of

having a

sustainable,

green, and

human-

friendly

product line

1.1305 points

Correctly

explains what leadership styles will best fit the new director's style of leadership; a multi- cultural workforce, and the goal of having a sustainable, green, and human- friendly product line on the

0.9975 points

Attempts to

explains what leadership styles will best fit the new director's style of leadership; a multi-cultural workforce, and the goal of having a sustainable, green, and human-friendly product line on the forefront of innovation in the infant

0.8645 points

Incorrectly explains what

leadership styles will best

fit the new director's style of leadership; a multi-cultural workforce, and

the goal of having a

sustainable, green, and

human-friendly product line on the forefront of innovation in

the infant

0 points

Little to no attempt to

explains what leadership styles will best fit the

new director's style of

leadership; a multi-cultural workforce,

and the goal of having a sustainable, green, and

human- friendly

product line

on the

forefront of

innovation in

the infant

formula

industry using

case scenario

facts and

course

material to

support

reasoning and

conclusions.

(1.197 - 1.33)

forefront of innovation in the infant formula industry using case scenario

facts, company

profile and

course material

to support the

reasoning and

conclusions

made; needs

clarity or some

development;

not thorough

enough.

(1.064 - 1.197)

formula industry and attempts to use

case scenario

factsm and

course material

to support the

reasoning and

conclusions but

significant clarity

or

development is

needed.

(0.931 - 1.064)

formula industry or

does not use the case

scenario facts, OR course material to support the

reasoning and conclusions; missing key information

making a weak presentation.

(0.798 - 0.931)

on the forefront of

innovation in the infant formula industry

(0 - 0.797)

Mission

and Vision

Statements

1.33 points

Effectively

constructs a

more relevant

Mission

statement and

Vision

statement to

reflect

Biotech’s

growing

presence but

also its desire

to be a leader

in

sustainability

and green

products that

reflects what

a vision

1.1305 points

Constructs a

more relevant

Mission

statement and

Vision

statement to

reflect

Biotech’s

growing

presence but

also its desire

to be a leader

in

sustainability

and green

products

reflective of what a vision statement

0.9975 points

Attempts to

constructs a

more relevant

Mission

statement and

Vision

statement to

reflect

Biotech’s

growing

presence but

also its desire

to be a leader

in

sustainability

and green

products but

one of the

statement

0.8645 points

Incorrectly constructs a more relevant

Mission statement and Vision statement

to reflect Biotech’s growing presence but also its desire to be a

leader in sustainability and

green products or the statements both need

significant development.

(0.798 - 0.931)

0 points

Little to no attempt to

constructs a more

relevant Mission

statement and Vision

statement to reflect

Biotech’s growing

presence but also its

desire to be a leader in

sustainability

statement and

mission

statement

should

convey.

(1.197 - 1.33)

and mission statement should convey but needs some development or change.

(1.064 - 1.197)

needs

significant

development

or both

statements

fail to reflect

what a vision

statement and

mission

statement

should

convey.

(0.931 - 1.064)

and green products.

(0 - 0.797)

Mission

and

Vision

Statement

s

Reasoning

1.33 points

Thoroughly

and

correctly

constructs a

more

relevant

Mission

statement

and Vision

statement to

reflect

Biotech’s

growing

presence but

also its

desire to be

a leader in

sustainabilit

y and green

products

using case

scenario

facts

company

1.1305 points

Correctly construc

ts a more relevant

Mission statement

and Vision

statement to reflect

Biotech’s growing

presence but also

its desire to be a

leader in

sustainability and

green products

using case

scenario facts,

company profile

and course

material to support

the reasoning and

conclusions made;

needs clarity or

some

development; not

thorough enough.

0.9975 points

Attempts

to constructs a

more relevant

Mission

statement and

Vision

statement to

reflect

Biotech’s

growing

presence but

also its desire

to be a leader

in

sustainability

and green

products and

attempts to

use case

scenario facts,

company

profile and

course

material to

0.8645 points

Incorrectly construct s a more relevant Mission statement

and Vision statement to reflect Biotech’s growing presence but also its desire to be a

leader in sustainability and green products or does not use the

case scenario facts, company profile,

OR course material to support the reasoning and conclusions; missing key

information making a weak

presentation.

0 points

Little to no attempt to

constructs a more

relevant Mission

statement and Vision statement to reflect Biotech’s growing

presence but also its desire to be a leader in

sustainabilit y and green

products

(0 - 0.797)

profile and

course

material to

support

reasoning

and

conclusions.

(1.197 -

1.33)

(1.064 - 1.197)

support the

reasoning and

conclusions

but significant

clarity or

development i

s needed.

(0.931 - 1.064)

(0.798 - 0.931)

Attention to

Instructions

0.7 points

The paper contains

completion of all major assignment

tasks including writing the

report. The paper also includes

completion of all minor aspects of the assignment

such as third person writing, required use of

course readings, outside sources if

needed, and assignment

format.

(0.63 - 0.7)

0.595 points

The paper contains

completion of all major assignment

tasks including writing the

report. The paper missed 1 minor aspect of the

assignment such as third person writing, required use of course

readings, outside sources if

needed, and assignment

format.

(0.56 - 0.62)

0.525 points

The paper missed 1 major

assignment task (including

writing the report) or 2

minor aspects of the

assignment.

(0.49 - 0.55)

0.455 points

The paper missed 2 major

assignment tasks (including

writing the report) or 3

minor aspects of the

assignments.

(0.42 - 0.48)

0 points

The paper missed 3 or more major assignment

tasks (including writing the

report) or four or more minor aspects of the assignment.

(0 - 0.41)

Writing

Mechanics

0.7 points

Strictly adheres to standard

usage rules of written English

using paragraphs

0.595 points

Excellently adheres to standard usage of

mechanics: conventions

of written

0.525 points

Satisfactorily adheres to standard

usage rules of mechanics: conventions of English,

0.455 points

Minimally adheres to standard

usage rules of mechanics: conventions

of written

0 points

Does not adhere to standard usage

rules of mechanics:

conventions of written English

largely incomprehensible;

and sentences rather than

bullets, including but not limited to capitalization, punctuation,

run-on sentences, missing or

extra words, stylistic errors, spelling and grammatical errors. No

contractions or jargon used. 0

to 2 errors noted.

(0.63 - 0.7)

English, including

capitalization, punctuation, and spelling. 3 to 6 errors

noted.

(0.56 - 0.62)

including capitalization, punctuation, and spelling. 7 to 10 errors

noted.

(0.49 - 0.55)

English, including

capitalization, punctuation, and spelling. More than 10 errors

found.

(0.42 - 0.48)

or errors are too plentiful to count.

(0 – 0.41)

APA

Style

(6th

ed.)

0.42 points

1 - 2 APA style or usage errors; Proper citation

of source material is used

throughout paper;

Reference titles follow APA with

only the first word, the first word after a colon and

proper nouns capitalized.

(0.378 - 0.42)

0.357 points

Attempts in- text citations

and reference list but 3 -

4 APA style errors noted or

fails to use APA citations

when appropriate 1 -

2 times.

(0.336 - 0.377)

0.315 points

Attempts in- text citations

and reference lists; APA style

errors are noted

throughout document; Fails to use

APA citations when

appropriate 3 times in

document.

(0.294 - 0.335)

0.273 points

Attempts in-text

citations and

reference lists; Fails

to use APA citation

when appropriate 5 -

6 times; Fails to use

APA citations when

appropriate 5 -

6 times in document

or presents a total of 1

- 2 in-text citations

and reference list in a

paper when requires

APA citations are

needed throughout the

document.

(0.252 – 0.293)

0 points

No attempt at APA style; or attempts either in-

text citations or reference

list but omits the

other.

(0 – 0.251)