Project 2 Group Project

Project 2 Group Project Due Week 5

In this group project your team will begin to learn about the elements of strategic planning. Specifically, students will complete an external environmental analysis and an internal environmental analysis. For an organization to do a comprehensive analysis both the external and internal analysis must be completed. The external environment consists of variables that an organization cannot control whereas the internal environment consists of controllable variable. Assessing both the external and internal environments helps develop strategies that create a competitive advantage for an organization. An organization wants to leverage its internal strengths and take advantage of external opportunities.

In this project, your group will complete a SWOT analysis, a PESTLE analysis and a Porter’s Five Forces analysis for BIOTECH. You will then discuss the relationship between these assessment tools and the company’s vision statement and mission statement in developing a strategic plan. Lastly, you will provide a convincing argument as to why the new project meets the strategic plan and why Biotech is well positioned for the future in the nutraceuticals and supplements market.

The instructor will create teams of no more than four team members. If your team has less than four member, it is still possible to complete the project. If for some reason, the members of your group decide to drop the course and you are the only member, you will contact the instructor immediately so that you can be moved to an active group. You may not move to another group because you are unhappy with your team members. You may also not do the project as an individual.

You will act as a self-managed team, which means you are accountable for all of the requirements of the assignment. You team may assign roles and responsibilities. Each member is responsible to meet the requirements of timeline of the project. If a team member does not complete his or her work, it is the responsibility of the other team members to complete that work. If a team does not meet the deadlines for the project, the Late Assignment policy will apply.

At the end of the project, each team member will complete a Peer Evaluation Form. If you fail to complete the form, a zero will be assigned for the grade. Each member should complete the Peer Evaluation Form accurately.

NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism

Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).

Read the following scenario:

Valerie Harper has often been responsible for the development of new products based on what marketing considers high target markets. Valerie has recently been handed the research results on Biotech’s customer demographics. Based on the research, the Marketing Department would like to see Biotech develop products geared toward the baby boomer market.

From reviewing the research, Valerie noted that Biotech has done little development of the over 50 customer demographics. The current Biotech line has a few joint supplement products and vitamins targeted toward this age group but nothing more. Valerie researched the trends and found high blood pressure, Type 2 diabetes and Alzheimer’s/dementia were a few of the major health concerns for the over 50 customers. Further research revealed clinically proven effects of hibiscus tea on reducing blood pressure. This finding led Valerie to consider developing a product that was all-natural, good tasting, and competitive with existing teas. The tea would be pre-made and packaged in paper cartons with coated sealant. The plan is to promote the tea as natural products for green accountability. The tea container would include a straw so potential tooth erosion from the acidic tea could be minimized.

Valerie also thought about other products that might be appealing to baby boomers. She came across several ideas. The first is a protein bar that was made with coconut, dark chocolate, almonds, and blueberries. The bar would contains all- natural products that would increase the protection of brain function through protective antioxidants, thus protecting against dementia and Alzheimer’s. A second bar would contain natural herbs and would be developed with help from a vendor located in India, which helps lower blood sugar in Type 2 diabetes.

Valerie named the test line Boomers Best Bets for the purposes of development. Having come up with samples of the products, costs and overall descriptions of the products, Valerie and the head of marketing were now ready to approach the Strategic Planning Committee with their new product ideas. Valerie put together a team including a person from Marketing, Production, and Quality Control to review the products and decide how to position the products for acceptance by the Strategic Planning Committee.

Instructions

Step 1: Role as a Member of the Pitch Team

Your team is part of Valerie’s Pitch Team and has been tasked with creating PowerPoint presentation that Valerie will use to “pitch” the Boomers Best Bets to the Strategic Planning Committee.

Valerie has given detailed instructions for the PowerPoint presentation. Make sure to follow the instructions. To better prepare you for the tasks at hand, you will:

 Research the nutraceuticals and supplements industry to assess the external environment of the business;

 Complete the internal environmental analysis by looking at the Company Profile;

 Use of the Note Section of PowerPoint to provide the analysis.

For the purpose of this project assume that budget and financial issues can be reasonably met.

Step 2: The PowerPoint Presentation

The PowerPoint presentation must include the following:

 Introduction to the Strategic Planning Committee explaining the purpose of the presentation;  A SWOT analysis, PESTLE analysis, and Porter’s Five Forces analysis;  A discussion of the vision and mission statements with an explanation of how the vision and mission of the Biotech

works in concert with the SWOT analysis, PESTLE analysis, and Porter’s Five Forces analysis to help develop a strategic plan for the company’s future;

 Convincing arguments as to why: o Boomer’s Best Bets meets the strategic plan suggested by the total analysis; o Biotech has a strong position for a future in the nutraceuticals and supplements market.

 Use the Note section to provide a thorough analysis

Step 3: Preparations for the Power Point Presentation

To prepare for creating the PowerPoint presentation, your team will:

 Act as a self-managed group;  Every member of the team will research the nutraceuticals and supplement market to gain a thorough

understanding of what will need to be placed in the presentation;  Collaborate with your team members to discuss the findings of each person’s research and determine what key

information will be part of the presentation;  Determine the role of each person in the presentation;  All members of the team are responsible for signing off on the final presentation.

Step 4: Review the Presentation

Read through the slides to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.

Proofread the slides for spelling and grammatical issues, and third person writing.

 Read the slides and notes aloud as a first measure;  Use the spell and grammar check in Word as a second measure;  Have someone who has excellent English skills to proof the paper;  Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may

need improvement.

Step 5: Submit the Presentation in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student's final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor).

How to Set Up the Presentation

Create a PowerPoint Presentation with no more than 15 slides, which includes the title page and reference page.

Use the following resource to learn how to create a PowerPoint presentation:

How to Create a Winning PowerPoint Presentation

Completing the Presentation

 Read the grading rubric for the project. Use the grading rubric while completing the project to ensure all requirements are met that will lead to the highest possible grade.

 Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.

 Contractions are not used in business writing, so do not use them.

 Paraphrase and do not use direct quotation marks. Paraphrase means you do not use more than four consecutive words from a source document, but put a passage from a source document into your own words and attribute the passage to the source document. Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above. Provide the page or paragraph number when using in-text citations. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.

 You may not use books as source material.

 You are expected to use the facts from the case scenario paired with the weekly courses readings to develop the analysis and support the reasoning. The expectation is that you provide a robust use of the course readings. If any material is used from a source document, it must be cited and referenced.

Grade Rubric

Criteria Above Average Sufficient Developing Needs

Improvement Failure

Introductio

n

1.15 points

Writes an introduction

that captures the

reader's attention,

explains the purpose

of the presentation

clearly, correctly, and

concisely.

(1.035 - 1.15)

0.9775 points

Writes an

introduction that

explains the

purpose of the

presentation

correctly but

needs minor

clarity or

development.

(0.92 - 1.034)

0.8625 points

Writes an

introduction that

provides a general

idea of the purpose

of the

presentation. Needs

more development.

(0.805 - 0.91)

0.7475 points

Writes an

introduction

that provides a

general idea of

the purpose of

the presentation

or needs

significant

development.

(0.69 - 0.804)

0 points

No

attempt at

presenting

an

introduction.

(0)

Developme

nt of SWOT

Analysis

2.3 points

Response

demonstrates

understanding of all

components of a

SWOT analysis and

1.955 points

Response

demonstrates

understanding of

all components of

a SWOT analysis

1.725 points

Response

demonstrates

understanding of all

components of a

SWOT analysis and

1.495 points

Response

demonstrates

understanding

of all

components of

0 points

Little to no

attempt at

presenting a

includes insightful

analysis of all four

quadrants of the

chosen company’s

SWOT. Minimum of

four items are listed

per quadrant. A

discussion of how the

company can turn a

weakness into

strength and takes

advantage of an

opportunity is clearly

detailed. All

elements correctly

presented and

reasoning and

conclusions made are

well supported with

the course material

and case scenario

facts.

(2.07 - 2.3)

and includes

insightful analysis

of all four

quadrants of the

chosen company’s

SWOT. Minimum

of three items are

listed per

quadrant. A

discussion of how

the company can

turn a weakness

into strength and

takes advantage

of an opportunity

is clearly detailed

OR response

demonstrates

understanding of

most components

of a SWOT

analysis. A

discussion of how

the company can

turn a weakness

includes insightful

analysis of all four

quadrants of the

chosen company’s

SWOT. Minimum of

two items are listed

per quadrant. A

discussion of how

the company can

turn a weakness into

strength and takes

advantage of an

opportunity is

provided OR

response is generic

and not

insightful. How the

company can turn a

weakness into a

strength and turned

into an opportunity

is mentioned but not

detailed. Analysis

needs some

development or

a SWOT analysis

and includes

insightful

analysis of all

four quadrants

of the chosen

company’s

SWOT. Minimum

of two items are

listed per

quadrant. A

discussion of

how the

company can

turn a weakness

into strength

and takes

advantage of an

opportunity is

provided OR not

all the areas of

the SWOT are

addressed. List

is generic and

not

SWOT

analysis.

(0 - 1.37)

into strength and

take advantage of

an opportunity is

detailed. Analysis

needs minor

development

and/or

correction. Uses

course material

and facts from

case scenario but

analysis needs

more support of

reasoning/conclus

ions made.

(1.84 - 2.06)

several errors

noted. Limited use

of course material

and case scenario

facts that does not

well support

reasoning and

conclusions – may

rely on facts only.

(1.61 - 1.83)

insightful. How

the company

can turn a

weakness into

strength and

take advantage

of an

opportunity

barely touched

on or

incorrectly

presented. Anal

ysis needs

significant

development or

many errors

noted. Little

use of course

material and

case scenario

facts or course

material/facts

from case

scenario

presented but

does not

support

reasoning and

conclusions.

(1.38 - 1.60)

Developme

nt of

PESTLE

Analysis

2.3 points

Includes all 6

elements of the

PESTLE, explains each

element, and provides

insightful analysis

that emphasizes how

each element affects

the business and its

success, and

identifies various

stakeholders and how

they impact the

business or are

impacted by the

business. All

elements correctly

1.955 points

Includes all 6

elements of the

PESTLE, explains

each element, and

provides an

analysis

about how each

element affects

the business and

its success, and

identifies various

stakeholders and

how they impact

the business or

1.725 points

Response

demonstrates

understanding of all

components of a

SWOT analysis and

includes insightful

analysis of all four

quadrants of the

chosen company’s

SWOT. Minimum of

two items are listed

per quadrant. A

discussion of how

the company can

turn a weakness into

strength and takes

1.495 points

Includes all 6

elements of the

PESTLE and

does not

demonstrate a

clear

understanding

of how each

element affects

the business

and its

success. Does

not discuss

stakeholders or

mentions

stakeholders

0 points

Does not

discuss the

PESTLE or

does not

discuss

several of the

elements.

(0 - 1.37)

presented and

reasoning and

conclusions made are

well supported with

the course material

and case scenario

facts.

(2.07 - 2.3)

are impacted by

the business but

minor

development

and/or correction

is needed. Uses

course material

and facts from

case scenario but

analysis needs

more support of

reasoning/conclus

ions made.

(1.84 - 2.06)

advantage of an

opportunity is

provided OR

response is generic

and not

insightful. How the

company can turn a

weakness into a

strength and turned

into an opportunity

is mentioned but not

detailed. Analysis

needs some

development or

several errors

noted. Limited use

of course material

and case scenario

facts that does not

well support

reasoning and

conclusions – may

rely on facts only.

without

discussing in

any detail. May

discuss several

of the elements

of the PESTLE in

detail but not

all of

them. Analysis

needs

significant

development or

many errors

noted. Little

use of course

material and

case scenario

facts or course

material/facts

from case

scenario

presented but

does not

support

(1.61 - 1.83) reasoning and

conclusions.

(1.38 - 1.60)

Developme

nt of

Porter's

Five Forces

2.3 points

Insightful analysis

that demonstrates

how each of the

identified factors

affect the company

and its industry,

assesses company’s

strategic position,

competitiveness, and

the attractiveness of

the company. All

elements correctly

presented and

reasoning and

conclusions made are

well supported with

the course material

1.955 points

Insightful analysis

that demonstrates

how each of the

identified factors

affect the

company and its

industry, assesses

company’s

strategic position,

competitiveness,

and the

attractiveness of

the

company. Analysi

s needs minor

development and

or correction.

Uses course

1.725 points

Demonstrates a

generic analysis that

is not insightful

about how each of

the identified factors

affect the company

and its industry,

assesses company’s

strategic position,

competitiveness, and

the attractiveness of

the

company. Analysis

needs some

development or

several errors

noted. Limited use

of course material

1.495 points

Demonstrates a

generic analysis

that is not

insightful about

how each of the

identified

factors affect

the company

and its industry,

assesses

company’s

strategic

position,

competitiveness

, and the

attractiveness

of the

company. Anal

0 points

Little to no

attempt at

presenting a

SWOT

analysis.

(0- 1.37)

and case scenario

facts.

(2.07 - 2.3)

material and facts

from case

scenario but

analysis needs

more support of

reasoning/conclus

ions made.

(1.84 - 2.06)

and case scenario

facts that does not

well support

reasoning and

conclusions – may

rely on facts only.

(1.61 - 1.83)

ysis needs

significant

development or

many errors

noted. Little

use of course

material and

case scenario

facts or course

material/facts

from case

scenario

presented but

does not

support

reasoning and

conclusions.

(1.38 - 1.60)

Vision and

Mission

Statements

1.15 points

Insightful discussion

of the vision and

mission statements

0.9775 points

Insightful

discussion of the

vision and

0.8625 points

Demonstrates an

analysis that is not

insightful about the

0.7475 points

0 points

Little to no

attempt

at discussing

explaining how the

vision and mission of

Biotech works in

concert with the three

analyses to help

develop the strategic

plan for company’s

future. All elements

correctly presented

and reasoning and

conclusions made are

well supported with

the course material

and case scenario

facts.

(1.035 - 1.15)

mission

statements

explaining how

the vision and

mission of Biotech

works in concert

with the three

analyses to help

develop the

strategic plan for

company’s

future. Analysis

needs minor

development and

or correction.

Uses course

material and facts

from case

scenario but

analysis needs

more support of

reasoning/conclus

ions made.

vision and mission

statements

explaining how the

vision and mission of

Biotech works in

concert with the

three analyses to

help develop the

strategic plan for

company’s

future. Analysis

needs some

development or

several errors

noted. Limited use

of course material

and case scenario

facts that does not

well support

reasoning and

conclusions – may

rely on facts only.

(0.805 - 0.91)

Demonstrates

an analysis that

is not insightful

about the vision

and mission

statements

explaining how

the vision and

mission of

Biotech works in

concert with the

three analyses

to help develop

the strategic

plan for

company’s

future. Analysis

needs

significant

development or

many errors

noted. Little

use of course

material and

case scenario

Biotech's

vision and

mission

statements

and how the

vision and

mission

works in

concert with

the three

analyses

tools.

(0)

(0.92 - 1.034) facts or course

material/facts

from case

scenario

presented but

does not

support

reasoning and

conclusions.

(0.69 - 0.804)

Argument

for

Boomer’s

Best Bets

2.3 points

Well-developed

argumentative points

that directly support

the

claim/position. Supp

orting examples are

concrete and detailed.

Commentary is logical

and well-thought-

out. Counter claims

acknowledge

1.955 points

Most

argumentative

points are related

to the thesis, but

one may lack

sufficient support

or deviates from

claim. Counter

claims

acknowledge

opposing

1.725 points

More than one

argumentative point

lacks sufficient

details and

support. Attempts to

address one or more

opposing arguments,

but may not refute

the opposition clearly

or

adequately. Conclusi

1.495 points

Most

argumentative

points are

poorly

developed.

Counter claims

are missing or

vague.

Commentary is

0 points

Little to no

attempt

at presenting

an argument

for Boomer's

Best Bet.

(0 - 1.37)

opposing viewpoints

clearly and skillfully.

Conclusion re-visits

the claim in a new

way and applies the

position

universally. The reas

oning and

conclusions made are

well supported with

the course material

and case scenario

facts.

(2.07 - 2.3)

viewpoint(s) with

some logic and

clarity. Conclusion

summarizes the

claim and key

points with some

“fresh”

commentary

present. Uses

course material

and facts from

case scenario but

argument needs

more support of

reasoning/conclus

ions made.

(1.84 - 2.06)

on mirrors

introduction too

closely, with little or

no new commentary

on the writer’s

claim/position. Limit

ed use of course

material and case

scenario facts that do

not well support

reasoning and

conclusions – may

rely on facts only.

(1.61 - 1.83)

not present.

Conclusion

does not re-

visit the claim

or summarize

key

argumentative

point(s). Little

use of course

material and

case scenario

facts or course

material/facts

from case

scenario

presented but

does not

support

reasoning and

conclusions.

(1.38 - 1.60)

Argument

for Biotech

2.3 points

1.955 points

1.725 points

1.495 points

0 points

having a

strong

position

for a future

in the

nutraceutic

als and

supplemen

ts market.

Well-developed

argumentative points

that directly support

the

claim/position. Supp

orting examples are

concrete and detailed.

Commentary is logical

and well-thought-

out. Counter claims

acknowledge

opposing viewpoints

clearly and skillfully.

Conclusion re-visits

the claim in a new

way and applies the

position

universally. The reas

oning and

conclusions made are

well supported with

the course material

and case scenario

facts.

Most

argumentative

points are related

to the thesis, but

one may lack

sufficient support

or deviates from

claim. Counter

claims

acknowledge

opposing

viewpoint(s) with

some logic and

clarity. Conclusion

summarizes the

claim and key

points with some

“fresh”

commentary

present. Uses

course material

and facts from

case scenario but

argument needs

More than one

argumentative point

lacks sufficient

details and

support. Attempts to

address one or more

opposing arguments,

but may not refute

the opposition clearly

or

adequately. Conclusi

on mirrors

introduction too

closely, with little or

no new commentary

on the writer’s

claim/position. Limit

ed use of course

material and case

scenario facts that do

not well support

reasoning and

conclusions – may

rely on facts only.

Most

argumentative

points are

poorly

developed.

Counter claims

are missing or

vague.

Commentary is

not present.

Conclusion

does not re-

visit the claim

or summarize

key

argumentative

point(s). Little

use of course

material and

case scenario

facts or course

material/facts

from case

Little to no

attempt

at presenting

an argument

for Boomer's

Best Bet.

(0 - 1.37)

(2.07 - 2.3) more support of

reasoning/conclus

ions made.

(1.84 - 2.06)

(1.61 - 1.83) scenario

presented but

does not

support

reasoning and

conclusions.

(1.38 - 1.60)

Slides:

Informatio

n Balance

2.3 points

Each slide outlines or

supplements a major

point or details a

previous point. Does

not visually overload

or contain small font

– all text clearly

visible. Ten to 30

words per

slide. Completely

logical sequence of

ideas.

(2.07 - 2.3)

1.955 points

Most slides

outline or

supplement a

major point. Most

slides do not

visually overload

or contain small

font – all words

clearly

visible. Eight – 40

words on a few

slides. Sequence

1.725 points

Some slides outline

or supplement a

major point. Most

slides do not visually

overload or contain

small font –words

clearly visible. Six –

45 words on a few

slides. Hard to tell

where talk was

heading sometimes.

1.495 points

Few slides

outline or

supplement a

major

point. Slides

often visually

overload or

contain small

font – all words

clearly

visible. Too

many or too few

words on a

slide. Direction

0 points

Talk quite

difficult to

follow. Slide

s typically

confusing or

presented in

illogical

order.

(0 - 1.37)

of ideas mostly

logical.

(1.84 - 2.06)

(1.61 - 1.83) of talk hard to

follow.

(1.38 - 1.60)

Slides:

Presentatio

n and

Language

2.3 points

Presentation flows

well and logically;

transitions are

smooth, interesting

and enhance

presentation. No

grammatical or

spelling errors.

(2.07 - 2.3)

1.955 points

Presentation flows

well; smooth

transitions used

on most slides. A

few grammatical

or spelling errors.

(1.84 - 2.06)

1.725 points

Presentation flows

well; smooth

transitions used on

some slides. Several

grammatical or

spelling errors.

(1.61 - 1.83)

1.495 points

Presentation is

unorganized;

very few

transitions

and/or they

distract from

presentation. M

any

grammatical or

spelling errors.

(1.38 - 1.60)

0 points

Presentation

has no flow;

no

transitions

used

(0 - 1.37)

Attention

to

Instruction

s

2.3 points

The paper contains completion of all major assignment tasks. The

paper also includes

1.955 points

The paper contains completion of all

major assignment tasks. The paper

1.725 points

The paper missed one major assignment task or two minor aspects of

the assignment.

1.495 points

The paper missed two major assignment, one

major assignment

0 points

The paper missed three or

more major

completion of all minor aspects of the

assignment such as use of page/paragraph

number, third person writing, required use of

course readings, outside sources if

needed, and assignment format.

(2.07 – 2.3)

missed one minor aspect of the

assignment such as use of

page/paragraph number, third

person writing, required use of

course readings, outside sources if

needed, and assignment format.

(1.84 – 2.06)

(1.61 – 1.83) task & one minor tasks, or three or more

minor aspects of the assignments.

(1.38 - 1.60)

assignment tasks.

(0 – 1.37)

Writing

Mechanics

1.15 points

Strictly adheres to standard usage rules of

written English using paragraphs and

sentence rather than bullets, including but not limited to capitalization,

punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and

grammatical errors. No contractions or jargon

0.9775 points

Excellently adheres to standard usage

of mechanics: conventions of written English,

including capitalization,

punctuation, and spelling. Three to six errors noted.

(0.92 – 1.034)

0.8625 points

Satisfactorily adheres to standard usage rules

of mechanics: conventions of English, including capitalization,

punctuation, and spelling. Seven to 10 errors noted.

(0.805 – 0.91)

0.7475 points

Minimally adheres to

standard usage rules of

mechanics: conventions of written English,

including capitalization,

punctuation, and spelling. More than 10 errors

found.

0 points

Does not adhere to standard

usage rules of mechanics:

conventions of written English

largely incomprehensi ble, or errors

are too plentiful to

count.

used. Zero to two errors noted.

(1.035 - 1.15)

(0.69 – 0.804) (0 – 0.68)

APA Style

(6th ed.)

1.15 points

1 - 2 APA style or usage errors; Proper citation of source material is used throughout the

slides and note section; Reference

titles follow APA with only the first word, the first word after a colon

and proper nouns capitalized.

(1.035 - 1.15)

0.9775 points

Attempts in-text citations and

reference list but 3 - 4 APA style errors noted in slides or

note section, or fails to use APA citations when appropriate 1 - 2 times throughout

slides and note section.

(0.92 – 1.034)

0.8625 points

Attempts in-text citations and reference lists; APA style errors

are noted throughout slides and note section with 5 - 6 errors noted; Fails to

use APA citations when appropriate 3 - 4 times in slides and note

section.

(0.805 – 0.91)

0.7475 points

Attempts in-text citations and

reference lists; Fails to use APA

citation when appropriate 5 -

6 times in slides and note section; presents a total of 1 - 2 in-text citations and reference list

in slides or note section

when requires APA citations are

needed throughout the presentation.

(0.69 – 0.804)

0 points

No attempt

at APA style;

or attempts

either in-text

citations or

reference list

but omits the

other.

(0 – 0.68)