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The Business Model Canvas

Iteration:

No.

Month

On:

Day

Designed for:

Designed by:

Year

Key Partners

Key Activities

Value Propositions

Customer Relationships Customer Segments

Who are our Key Partners? Who are our key suppliers?

Which Key Resources are we acquiring from partners? Which Key Activities do partners perform?

motivations for partnerships: Optimization and economy Reduction of risk and uncertainty

Acquisition of particular resources and activities

What Key Activities do our Value Propositions require? Our Distribution Channels?

Customer Relationships? Revenue streams?

categories Production Problem Solving Platform/Network

What value do we deliver to the customer?

Which one of our customer’s problems are we helping to solve?

What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying?

characteristics Newness Performance Customization

“Getting the Job Done” Design

Brand/Status Price

Cost Reduction Risk Reduction Accessibility

Convenience/Usability

What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established?

How are they integrated with the rest of our business model? How costly are they?

examples

Personal assistance

Dedicated Personal Assistance Self-Service

Automated Services Communities

Co-creation

For whom are we creating value?

Who are our most important customers?

Mass Market Niche Market Segmented Diversified

Multi-sided Platform

Key Resources Channels

What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships?

Revenue Streams?

types of resources

Through which Channels do our Customer Segments want to be reached?

How are we reaching them now? How are our Channels integrated?

Physical

Intellectual Human Financial

(brand patents, copyrights, data)

Which ones work best?

Which ones are most cost-efficient?

How are we integrating them with customer routines?

channel phases:

1. Awareness

How do we raise awareness about our company’s products and services?

2. Evaluation

How do we help customers evaluate our organization’s Value Proposition?

3. Purchase

How do we allow customers to purchase specific products and services?

4. Delivery

How do we deliver a Value Proposition to customers?

5. After sales

How do we provide post-purchase customer support?

Cost Structure

What are the most important costs inherent in our business model? Which Key Resources are most expensive?

Which Key Activities are most expensive?

is your business more:

Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven ( focused on value creation, premium value proposition)

Revenue Streams

For what value are our customers really willing to pay? For what do they currently pay?

How are they currently paying? How would they prefer to pay?

How much does each Revenue Stream contribute to overall revenues?

sample characteristics:

Fixed Costs (salaries, rents, utilities) Variable costs

Economies of scale Economies of scope

types: Asset sale Usage fee

Subscription Fees Lending/Renting/Leasing Licensing

Brokerage fees Advertising

fixed pricing

List Price

Product feature dependent Customer segment dependent Volume dependent

dynamic pricing Negotiation( bargaining) Yield Management

Real-time-Market