Caps pro 2

Your “Perfect Customer”

Capstone Project Part 2 Description:

We have learned in class that all successful brands create customer personas that describe their ideal customer. Marketers create these personas to help with their messaging. In personal branding, your ideal “customer” is the perfect company that you would want to work for.

In Capstone Part 2, you’ll create a description of that perfect company.

Remember, customer personas are fictionalized. Even though your perfect company might not exist, describe what it would be like. Consider your strengths, passions and ultimate career goals.

Your description should be as detailed as possible and be at least 250 words. Have fun and be creative.

Submit your description to Capstone Project Part 2 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric – Capstone Projects

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

BM147 Social Media Marketing

Student:

Instructor:

Date:

Capstone Project Part 2

Description of requirements	Possible Points	Your Points
Created a description of your ideal company (“customer persona”) that you would want to work for.	40
Your strengths, passions and ultimate career goals are considered in the description.	30
Minimum 250 words	5
Overall content has clarity and adequate supporting details	10
Formatting - margins and font size appropriate	5
Assignment was submitted by due date	10
TOTAL	100

YOUR SCORE: ________

Instructor Comments: