Assignment

BM141 Principles of Sales and Marketing: Assignment 1

Social Media Advocacy

Prior to the Project, discuss the following quote: “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage”. - Amy Jo Martin

Project Description:

You are the marketing director for Big Screen Theaters, a local chain of movie theaters. You are trying to convince the president of the company that in order to be successful, the theaters need to become active in social media marketing. Sadly, your boss is skeptical.

Give 5 reasons why social media marketing is valuable. For each reason, write 2-3 sentences on how the movie theater will benefit. Some of the many benefits of social media marketing include: high return on investment, initial costs, flexibility, the popularity of social media and the wide reach of popular channels like Facebook, Twitter and LinkedIn, etc.

Persuade your boss on the advantages of communicating with your prospects via digital media.

Submit you writing to Assignment 1 Dropbox folder on D2L.

FOR INSTRUCTOR USE ONLY

Grading Rubric - Assignments

BM141: Principles of Sales and Marketing (BCP)

Student:

Instructor:

Date:

Assignment 1: Social Media Advocacy

Description of requirements	Possible Points	Your Score
Gave 5 reasons why social media marketing is valuable.	15
For each reason, wrote at least 2-3 sentences on how the movie theater will benefit.	50
Included the persuasion of your boss on the advantages of communicating with your prospects via digital media.	10
Overall content has clarity, logical sequence, adequate supporting details	10
Formatting - margins and font size appropriate	5
Assignment was submitted by due date	10
TOTAL	100

YOUR SCORE: ________