Blog 3

Blog Week Three: Social Media Audit

Identify which social platforms your favorite company or brand is using to market itself. For this week’s blog post, please do a thorough audit of that brand’s social presence by using what you’ve read in chapters one, two and three to compose a well-thought-out SWOT analysis*.

Doing a competitive analysis is a vital part of creating a social media marketing plan. As you practice this skill, you’re preparing yourself for the work we’ll soon begin with our client,

*If you’re not familiar with how to perform a SWOT analysis, please look through chapter 15 in the Barker textbook for instruction.