Blog entry assiment

Brett Pitts (Alta Cochina Group) October 24th, 2019

Speeding Forward This week at Alta Cochina Philly we dove deep on branding and our image. Our focus was on

the consolidation of our brand across all platforms. But, to reach this goal we first had to decide what image we wanted our brand to represent. I’m going to tell you all about how

we managed to achieve this in this week’s article so come along!

Image

In order to define our brands image, we must first look to our values as a company. The values of a company should be represented in what the company does for itself, the

community around it, and the world as a whole. With a little introspection we realized that the impact we would create with this company is the Latin cultural awareness brought about by our food and cooking experiences. Furthermore, to have the largest impact

possible our company would have to promote and raise awareness levels across the board. Therefore, our image should be warm, inviting, and convey a splash of Latin excitement to

maximize the brand effectiveness.

Brand Consolidation

When we sat back and took a good look at our brand, we realized one thing… we we’re a bit of a jumble. Now let me tell you why that is, we have a lot of different arrows pointing in different directions that don’t lead back

to each other similar to the picture on the left. When we looked at our YouTube, Instagram, emails, etc. there was a profound realization! Actually, maybe not so

profound, but the good news is there were tons of ways to connect all the arrows back to each other. But, in the end we settled on building a website because we thought it would be a great way to connect all of our arrows back to one place for you guys! Now all our arrows look like the picture on the right and we’re ready to be

completely connected with our customers.

Conclusion

Well, that’s all for this week make sure to keep up next week to see anymore progress we’ve made and make sure to stop by and have a bite to eat!