business communication

BIZ101 Assessment 1 Brief 2019 Page 1 of 6

ASSESSMENT 1 BRIEF

Subject Code and Title BIZ101 Business Communications

Assessment Evidence-based Response

Individual/Group Individual Task

Length 800 words (+/- 10%)

Learning Outcomes

This assessment addresses the following subject learning outcomes:

a)

Demonstrate information literacy and critical analysis

appropriate to the level of study.

b) Understand and demonstrate academic integrity and authentic

engagement with information.

c) Examine the internal and external business environment to

effectively interpret messages in different business contexts.

d) Identify and apply effective communication skills within a variety

of business environments, including the use of technology.

Submission Due by 11:55pm AEST/AEDT Sunday Module 2.2 (Week 4)

Weighting 20%

Total Marks 100 marks

Introduction

In business, successful communicators must transfer and respond to messages and requests using

written communication to suit their audience, otherwise messages can be misinterpreted or

misunderstood. Learning how to identify your audience and their expectations and needs is a large part

of good leadership and effective management in every business.

This assessment is made up of 3 tasks – Task 1 & 2 are about you as a student and Task 3 is about

Business Communications.

Each task is designed for you to demonstrate your ability to apply your knowledge and understanding of

key concepts relating to written communication covered in Modules 1 and 2 of this subject. This

assessment will provide you with an insight into business communication and resources for you to use

to reach your academic potential.

For all tasks:

• please comply with all academic standards of legibility and referencing and adhere to the

correct use of academic writing, presentation and grammar

• additional support on academic skills can be found : Laureate-au.blackboard.com academic skills

• revision or reminding of the rules of APA 6th edition style is available from the Academic Skills

resources on referencing: Library.laureate.net.au/research_skills/referencing

BIZ101 Assessment 1 Brief 2019 Page 2 of 6

Each task is made up of four parts:

Read all instructions thoroughly before you begin this assessment.

Task 1 (300 words)

Academic Integrity

Scenario - You are a student mentor and as part of your role, have been asked to provide information

and advice to guide and support your fellow students beginning at the University.

Begin by undertaking research into the topic of integrity at university - this is so you provide accurate

information and advice to your fellow students.

Use these topics to guide your research, then plan and write your blog as a short written response.

These areas are important to explain writing with integrity and why it matters.

• Why is academic integrity important?

• What penalties can apply to breaches of academic integrity?

• How does working with integrity improve your professional and personal success?

You can also refer to the TUA Academic Integrity Policy and Procedures as these documents will provide

valuable information to share with your audience.

Task 2

Achieving Academic Success – 250 words

Reaching your potential in your academic study is enhanced by understanding your learning style, and

learning how to manage your time. It is also important to develop skills in critical thinking and apply

critical evaluation to what your research and academic and business writing.

Use these topics to guide your research, then plan and write your advice as a short written response.

• What is your Learning style based on Peterson & Kolb’s (2017) Learning Style?

• Why is time management important when you are a student?

• What is critical thinking and how will you apply it to further your knowledge and develop your

skills as a student?

Task 3

Models of Business Communication– 250 words

Communication is identified as one of the top 3 skills needed for Employability into the 21st century.

Business communications involves reading, writing, speaking and listening. It is both internal with your

work colleagues and external to customers and clients through such channels as marketing and

everyday interactions.

Part 1 -Research Part 2 - Plan Part 3 - Write Part 4 - Reference

BIZ101 Assessment 1 Brief 2019 Page 3 of 6

You have been introduced to a number of Business Communication models.

• Write about 2 models of Business Communications and why they are important?

• What are some of the possible ways that Business Communications may not be successful?

Reference list for Assessment 1 Tasks

• You need a minimum of three (3) academic references and in-text citations in your reference

list.

o 2 must be textbooks or academic journals

o 1 to be an appropriate website.

You must follow the appropriate APA 6th edition style for citing and referencing your research.

The reference list at the end your article must include references to the following:

• a minimum of three (3) academic sources as in-text citations to support your ideas, 2 of which

should be textbooks or academic journals and 1 website/s

The reference list does not count towards the word limit for this task.

Submission instructions

Submit your assessment via the Assessments link in the main navigation menu in BIZ101 Business

Communications. Your learning facilitator will provide feedback via the Grade Centre in Blackboard.

Feedback can be viewed in My Grades.

BIZ101 Assessment 1 Brief 2019 Page 4 of 6

Assessment rubric

Assessment Attributes

Fail (Unacceptable) 0-49%

Pass (Functional) 50-64%

Credit (Proficient) 65-74%

Distinction (Advanced) 75 -84%

High Distinction(Exceptional) 85-100%

Written

communication

30%

Difficult to understand for

audience, no logical/clear

structure, poor flow of

ideas.

Audience cannot follow the

line of reasoning.

Skills in written

communication need work

urgently (i.e. spelling,

punctuation, grammar and

academic conventions).

Information, arguments and

evidence are presented in a

way that is not always clear

and logical.

Line of reasoning is often

difficult to follow.

Skills in written

communication need work,

as tasks only partially

conform to spelling,

punctuation and grammar

conventions.

Information, arguments and

evidence are well presented

in each task; mostly has

clear flow of ideas and

arguments.

Line of reasoning is easy to

follow.

Written tasks conform to

spelling, punctuation and

grammar conventions with

some errors, demonstrating

solid skills in written

communication.

Information, arguments and

evidence are very well

presented in each task;

presentation is logical, clear

and well supported by

evidence.

Tasks conform to spelling,

punctuation and grammar

conventions with minor

errors, demonstrating well-

developed skills in written

communication.

The presentation is logical,

persuasive, and well supported

by evidence, demonstrating a

clear flow of ideas and

arguments.

Excellent flow of coherent

information.

Tasks show consistently accurate

spelling, punctuation and

grammar, demonstrating highly

developed skills in written

communication.

Content, audience and

purpose of each task

30%

Task content demonstrates

no awareness of context,

audience and/or purpose of

the task, by not addressing

its requirements.

Selection of layout format,

language style and tone are

irrelevant and/or

inappropriate to the

content, audience and

purpose of the tasks.

Task content demonstrates

limited awareness of

context, audience and/or

purpose of the task, by only

partially addressing its

requirements (i.e.

consideration of letter

context has not been

undertaken, or aspects

considered superficially).

Inconsistent and

inappropriate layout format,

language style and tone.

Task demonstrates

awareness of context,

audience and/or purpose of

the task, by adequately

addressing its requirements

(i.e. all aspects have been

considered adequately).

Layout format, language

style and tone are generally

appropriate to the content,

audience and purpose of the

written item.

Task demonstrates an

advanced and integrated

understanding of context,

audience and purpose of the

task (i.e. all aspects have

been considered

consistently and in depth).

Layout format, language

style and tone are

appropriate to the content,

audience and purpose of

each task, although not

entirely consistent.

Task consistently demonstrates a

systematic and critical

understanding of context,

audience and purpose of the task

(i.e. email/letter responses are

thoroughly professional and

require no edits).

The layout format, language style

and tone are consistently

appropriate and are used skilfully

to address the content, purpose

and audience of the task.

BIZ101 Assessment 1 Brief 2019 Page 5 of 6

Assessment Attributes

Fail (Unacceptable) 0-49%

Pass (Functional) 50-64%

Credit (Proficient) 65-74%

Distinction (Advanced) 75 -84%

High Distinction(Exceptional) 85-100%

Evidence of research

20%

Inadequate research basis.

The referenced materials

are inappropriate or

irrelevant to the task as

evidenced in the discussion

in the first writing activity.

Referenced materials do not

exhibit awareness of source

credibility. Materials may

not be academic resources

and/or be less than the

number required for this

assessment task.

Research basis is just

adequate. The relevance of

some of the referenced

sources to the task is

debatable, as evidenced in

in the discussion in the first

writing activity.

These referenced sources

may not exhibit awareness

of indicators of source

credibility or reliability.

Solid research basis. The

academic sources identified

are generally relevant to the

task and appropriate to the

discipline, however their use

to support the discussion in

the first writing activity

needs improvement.

They also exhibit an

awareness of indicators of

source credibility, albeit with

an uneven application.

Research basis is strong.

The academic sources

identified and used to

support the discussion in

the first writing activity are

pertinent to the topic; they

also exhibit a good

awareness of issues of

resource credibility and

reliability.

Research basis is extensive. The

academic sources identified and

used to support the discussion

in the first writing activity are

highly pertinent to the topic;

they also exhibit an acute

awareness of issues of resource

credibility and reliability.

Referencing and in-text

citations.

20%

Does not include correct

references or in-text

citations; does not use APA

6th ed. style.

Attempts to include

references or in-text

citations; however, these

are sometimes incorrect.

Uses APA 6th ed. style,

however may contain some

citation or referencing

errors.

Includes in-text citations

and references from

suitable sources; uses APA

6th ed. style, however may

contain minor citation or

referencing errors.

Includes in-text citations

and references from

suitable sources; uses APA

6th ed. style, containing

minimal and or no errors.

Includes in-text citations and

references from suitable sources;

uses APA 6th ed. style, containing

no errors.

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