Project
Abdul S
BIS551ProjectS120191.docxBIS551 Semester’s Project
BIS551 Business Intelligence and Data Mining
Semester’s Project
Due Date: Week 12
Project Description
In this project, groups (three students) will choose a company that use Business Intelligence to help decision making (Decision making at any level of the company; managerial, executive, operational etc.). You may also choose a company which is currently not using Business Intelligence ( discuss with the lecturer before you go ahead with such company ). You are strongly advice to choose a small company because of time limitation of the project (one semester).
The objectives of the project are:
1- To understand the company’s weaknesses. You have ensure, if the company uses BI how, why and what it is used for. In other words, how the company benefits from its BI system for its decision making process.
2- To critically analyse the company’s data and the statistical methods used, are they using data mining or any other technique to mine the data?
3- To provide recommendations and improvements. In this part of your project you have to rely on your topics of study during the semester to provide a list of recommendations and/or improvement to the current system at the company.
HINT: For example, based on the company’s BI strategy, the strategy would show results where there is a fall in sales. The company could overcome this by using a marketing strategy and offer a discount on particular products on New Year’s Eve to encourage more spending. Or a company, based on data analysis, might decide to promote the business online using social networks such as Facebook, hence help target existing customers, but with the correct marketing material it could introduce new customers. By using the Data from Facebook you can get a Map to show where the customers are based using location based services. This information you can process and target those specific customers.
Based on the above descriptions, what you have to do and what are the deliverables are:
1- You have to choose a small company
2- Find out the BI system used to help in decision making.
3- Do an analysis on the use of the BI system, its use, who it supports, and how it is working
4- Choose only one level of supported users of the BI system, for example manager’s level or operational staff level etc.
5- Clearly describe the use of the BI at the level in (4) and the reports produced.
6- Find out if Data Mining is a technique used along with the BI system or any other mining technique.
7- Give examples from the databases uses in the company by the BI system
8- Find out any issues or problems in the current BI system.
9- Report on these issues and problems
10- Provide your own recommendations to ensure better BI system and better decision making. Support your recommendation by evidence.
11- Your project should not exceed 3500 words.
Figure 1: Business Intelligence strategy
Tools
What tools the business is using now?
How can we enhance the tools?
Process
How the business can improve manual, slow, redundant processes?
Business Intelligence
People
How can we help users?
What are users’ major issues?
How do we make their jobs easier?
